43Twenty

Apple's potential move to introduce an ad-supported tier on Apple TV+, , reflects a strategic shift to enhance streaming revenue and support content creation efforts. https://lnkd.in/giBkY_HV #streamingvideo #ott #appletvplus

Sell a product or service to a media company? Then you need to know how the B2B SaaS landscape is transforming. And why it's crucial for your OTT company to adapt. Learn about: 1. Engaging the vast majority of your market that's not actively buying. 2. Standing out in a crowded competitive field, the importance of early brand engagement 3. Strategies for addressing rising customer acquisition costs. 4. Empowering the self-directed buyer with comprehensive, accessible information and leverage content for a competitive advantage. 5. Understanding the necessity of building digital influence and trust, and how sustaining a competitive edge relies on the strength of your brand, agility, and commitment to innovation. Dive into our latest insights and equip your company for success in the 2024 B2B OTT video market. https://lnkd.in/dm_Gj25a #b2b #saas #digitalmarketing #streaming #thoughtleader #ott #video #media #entertainment  #streaming #tv #avod #fast #svod #tvod #sales

Kirby Grines on why linear is not only the future of FAST, but the future of TV with Alan Wolk and TVREV. https://lnkd.in/eKwxYv4H #streaming #video #tv #FAST #ottvideo #digitalmarketing #b2b #media #entertainment

Because everybody's different, and a CEO you're trying to reach with your content doesn't know what the hell "Layer 2 scaling" is. #Contentmarketing's not a one-size-fits-all message, and often the B2B sales cycle involves many stakeholders across different functions with different wants and needs. Take time to learn who they are, and speak to them in ways they want and understand. Personalizing engagement is a powerful tool that improves visibility and intensifies customer loyalty and trust. And having trouble dumbing down jargon like "API-first" or "archival nodes"...think like a three-year-old. Check our post for more on that one: https://lnkd.in/eAbKzPGU #streamingmedia #ottvideo #web3 #marketing #content

We're thrilled to announce that 43Twenty is proud to sponsor the FAST Track at the upcoming OTT.X Summit. And we're gearing up for a remarkable experience as Kirby Grines takes the stage as a moderator in not one, not two, but FIVE panel discussions about the FAST industry. Here's a sneak peek of the topics KG will be exploring: 1️⃣ "How Does FAST Become the New Cable TV?" - Join us as we delve into the captivating world of FAST platforms, their growth trajectory, and their potential to revolutionize television. 2️⃣ "FAST Platform Content Strategies" - Discover the art of crafting compelling content strategies tailored for the dynamic realm of FAST streaming entertainment, exploring trends, partnerships, and future innovations. 3️⃣ "Marketing and Improving Placement within FAST OTT Platforms" - Explore the dynamic landscape of FAST distribution, innovation in marketing, and optimal content placement that captivates audiences and maximizes visibility. 4️⃣ "FAST Programming Best Practices" - Gain insights into effective content curation, data-driven decision-making, inclusivity, and the seamless integration of ads to create engaging programming experiences on FAST platforms. 5️⃣ "Balancing Content Depth With Ease of Discovery" - Join us in uncovering the equilibrium between enriching content libraries and ensuring effortless content discovery facilitated by user experience design and emerging technologies. We're ready to chop it up with the brightest minds in the industry. If you'll be in LA at the end of the month, drop us a line! 🚀📺 S/O Philippe Guelton (Chicken Soup for the Soul Entertainment, Inc.), Carol Hanley (Whip Media), Tony Huidor (Cineverse), Srinivasan (Srini) KA (Amagi Corporation), Stuart McLean (FAST Studios), Laura Florence (Freemantle Media), Dean Cates (The Africa Channel), Marc Rashba (Cineverse), Matthew Singerman (KFA Consulting), Jonathon Barbato (Best Ever Channels), Jill Goldfarb (TMB (Trusted Media Brands), Vikrant Mathur (Future Today Inc), Brielle Urssery (Mansa, Bill Condon (Xumo), Melody Fowler (VIZIO), Craig Heiting (Wurl), Scott Olechowski (Plex, Inc.), Mark Fisher, Eric Hanson, Steven Apple, Jose Rodriguez #OTTXsummit #fast #ctv #streamingwars #streaming #video #entertainment