This month's Ipsos Update edition goes green with an #ESG focus! 🌿 Discover how brands can leverage ESG to shape expectations and drive success. Plus, we delve into perceptions on plastic pollution and explore the diverse landscape of eco-conscious consumers in India. Read more https://lnkd.in/ecNN32c9 #Sustainability #IpsosUpdate
International Market Growth Manager | Bridging Markets with Cutting-Edge Digital Tactics and Strategic Growth Plans
1moIt’s alarming that as our planet faces more severe challenges, public willingness to tackle climate issues is waning. The emphasis on ESG to enhance brand equity is not just smart; it’s necessary for survival. The insights into Indian consumer segments and global attitudes towards plastic pollution show a critical need for more aggressive, nuanced strategies. These reports must catalyze bolder actions and clearer communication from brands, pushing beyond mere compliance to genuine, impactful change.