Nielsen’s unique Big Data + Panel approach is your solution to confidently plan, transact and measure your TV audience. Don’t let fragmentation stop you from reaching your audience 👥! http://nlsn.co/6040d4Wxk
Nielsen
Software Development
New York, NY 1,065,250 followers
Powering a better media future for all people
About us
Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at http://nlsn.co/6006JMfty and connect with us on social media (LinkedIn, Twitter, Facebook and Instagram).
- Website
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http://nlsn.co/6006JMfty
External link for Nielsen
- Industry
- Software Development
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Television, Radio, Books & DVDs, Online, Music, Advertising Agencies, Telecom, Video Games, Sports, Streaming, SVOD, Marketing, Media, and Measurement
Locations
Employees at Nielsen
Updates
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Nielsen reposted this
Walled gardens. Open web. We break down how audiences are measured on these two dominant digital experiences and the unique measurement challenges they bring to advertisers. Learn all about digital measurement with our Nielsen Need to Know article https://bit.ly/4aIv3s0.
Need to Know: How to measure digital audiences and campaigns
nielsen.com
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🌟 Excited for Cannes Lions? Join us as Nielsen hosts a dynamic panel discussion on the Evolution of Live Sports! Learn how audience engagement, viewing experiences, and measurement are transforming the sports industry. Register today! https://lnkd.in/erayhJF8 Moderated by Nielsen’s Chief Product Officer Deirdre Thomas and Chief Revenue Officer Amilcar Perez, the event features speakers such as Kate Alessi, Managing Director of YouTube/Video Global Solutions at Google; Dana McGraw, Senior Vice President of Data and Measurement Science at Disney; Marco Nazzari, Director of Marketing at FIFA; Roberto Ruiz, Executive Vice President at TelevisaUnivision; and Diana Flores, Captain and Quarterback of the Mexican Flag Football team, Global Flag Football Ambassador for the NFL and IFAF, and Forbes "30 Under 30" honoree.
Nielsen at Cannes 2024
events.nielsen.com
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Dive deep into the heart of Esports with our Nielsen Media Valuation expertise! 🔐Using cutting-edge AI logo detection technology, we unlock the true worth of partnerships across streaming, social, and linear TV, reshaping how you perceive value in Esports collaborations. Contact us to learn more! http://nlsn.co/6048jpmmM
Contact Us - Nielsen Sports
https://nielsensports.com
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Nielsen reposted this
📊 Brand building or performance marketing—which path will lead to greater success for your business? Let data-driven insights from Nielsen’s Annual Marketing Report be your guide! Discover how marketers worldwide are prioritising their initiatives and gain valuable insights to inform your decision-making process. https://bit.ly/4aNoXa2
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Boost your ROI potential with expert tips from Nielsen's Tina Wilson! Discover key strategies for mapping impact along the consumer journey in our latest article. http://nlsn.co/6041dl4eR.
‘Data driven’ is no longer enough for your ROI strategy | Nielsen
nielsen.com
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Nielsen reposted this
Navigating today's media landscape requires accurate and comprehensive audience data. Nielsen's Big Data + Panel measurement approach combines the best of both worlds—large-scale data and detailed panel insights—to provide unparalleled understanding of consumer behavior. Find out how it can enhance your media planning and buying. https://bit.ly/3wYETrp
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Attention Advertisers 💡! Find viewers, with the right ads and content, at the right time using Nielsen’s Big Data + Panel approach. Contact us to learn more: http://nlsn.co/6041ebHyB
The power of Big Data + Panel measurement
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Nielsen reposted this
📣 Advertising creative alert! Check out a selection of messages from leading advertisers in the travel sector during Q1 - so that you can create campaigns that stand out from the crowd. Understand competitive positioning by viewing your competitors’ actual creatives along with placement information - and more, all in one platform with Nielsen Click here for more insights: https://bit.ly/3WxBKsS.
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We had the honor of interviewing 🎤 Bing Chen, CEO & Co-Founder, Gold House about AANHPI representation and impact within the media industry. Check out our “Reaching Asian American Audiences” report for more insights. http://nlsn.co/6042eVNSA