🌐 🔍 Discover the latest insights and research from YouGov! A few of the topics in this edition include: 🥫 The latest European FMCG shopper trends 📈 The biggest brand movers according to YouGov BrandIndex ✈️ The best converting travel sites Happy reading!
About us
YouGov is an international online research data and analytics technology group. Our mission is to offer unparalleled insight into what the world thinks. With operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world's largest research networks. At the core of our platform is an ever-growing source of connected consumer intelligence that has developed daily over our 20 years of operation. We call it living data. All of our products and services draw upon this detailed understanding of our 26+ million registered panel members in over 55 markets to deliver accurate, actionable consumer insights. Our innovative solutions help the world’s most recognised brands, media owners and agencies to explore, plan, activate and track better marketing activities: Explore Actionable answers from your audience - from syndicated data and in-depth custom research to quick surveys and polls. Plan Unlock the most complete view of your audience, with over a million profiling points. Activate Supercharge campaigns with precision targeting and unmissable advertising. Track Continuously monitor what the world thinks about brands, campaigns and your competition, with daily updates. As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are the most quoted market research source in the world (Meltwater 2022).
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https://business.yougov.com/
External link for YouGov
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- Business Intelligence Platforms
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- 1,001-5,000 employees
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- London
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- Public Company
- Founded
- 2000
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- Omnibus Surveys, Consulting Services, Brand Tracking, Advertising Effectiveness, Qualitative Research Services, Stakeholder Consultation, Market Research, Quantitative Research Services, Self-Serve Surveys, Surveys, Survey building, Panel, Audience Research, and Consumer Profiles
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Updates
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✈️ Curious to learn about all the latest travel trends in 2024? RSVP today and get ready for a webinar packed with insights that you don’t want to miss! 👀👇
What are American's main motivators for traveling? Are they seeking adventures, to escape from routine, or meeting friends or family? ✈️ This and more topics will be covered by YouGov’s Eva Satkute Stewart during next week’s insightful webinar on Thursday, June 13 at 2 PM ET. 💺 Make sure to save your seat here: https://okt.to/Us26kr
[Webinar] Travel in 2024 - Navigating travel preferences, experiences and AI
business.yougov.com
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Our first MRP of the 2024 general election shows Labour winning a majority of 194, larger than even Tony Blair's landslides. The Conservatives would be reduced to 140 seats. The model uses survey data from almost 60,000 respondents. The data also shows the Lib Dems climb to 48 seats while the Greens finally win a second seat. Labour also sees significant gains in Scotland at the expense of the SNP, while Reform UK is still unlikely to win any seats. To delve deeper into the data: https://lnkd.in/eWM-aVib
First YouGov MRP of 2024 general election shows Labour on track to beat 1997 landslide | YouGov
yougov.co.uk
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📣 Brand marketers: In case you missed it, we held a webinar last week with YouGov CEO Steve. Hatch and Deutsche Telekom CMO Uli Klenke who both shared their expertise and answered questions from our audience. We covered: 💡 How industry leaders successfully apply brand strategy 📈 The smartest ways to monitor brand tracking and optimizing performance 🔮 Predicting future trends in brand marketing and strategy If you weren't able to join us live, you can watch the recorded session here: https://lnkd.in/ghUwC_qd
[Recording] Through client's eyes: Brand management with Deutsche Telekom
business.yougov.com
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📣 Brand marketers: We just finished our webinar with YouGov CEO Steve. Hatch and Deutsche Telekom CMO Uli Klenke who both shared their expertise and answered questions from our audience. We covered: 💡 How industry leaders apply successful brand strategy 📈 The best ways to monitor brand tracking and optimizing performance 🔮 Looking to future trends in brand marketing and strategy If you weren't able to attend live, you can watch the recorded session here: https://lnkd.in/eEmt2Vgm
[Recording] Through client's eyes: Brand management with Deutsche Telekom
business.yougov.com
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🤖 ️ As the travel booking experience rapidly evolves, how do people feel about AI in their travel planning? And how are these changes impacting travelers’ experiences? ✈️ Join us for an insights-packed webinar on Thursday, June 13th at 2 PM ET with Eva Satkute Stewart, YouGov’s Global Sector Head of Travel & Tourism, and other special guests, to explore all the travel trends in 2024. Want to book your seat? RSVP here ➡️ https://okt.to/tROLFf ?utm_medium=organic_social&utm_source=linkedin&utm_campaign=SM-2024-05-US-Travel-in-2024-Webinar
[Webinar] Travel in 2024 - Navigating travel preferences, experiences and AI
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¿Todavía no te has enterado? 🇲🇽🌎 Acabamos de publicar nuestro último informe global. Analizamos más de 400 marcas que destacaron en Reconocimiento publicitario durante los primeros tres meses del año, ¡incluyendo a México en el análisis! Algunas marcas destacadas son Tempra, Huggies, Nissan, Oikos, Takis, entre otras. 👶🏻🚗💊 ¿Recuerdas algunas de sus campañas más exitosas? Descarga el informe aquí: https://lnkd.in/gyEFBV9r *Recuerda que, al ser un informe global, la información se encuentra en inglés. #CreatividadPublicitaria #SeguimientoDeTendencias #yougov
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🌞📍 Ready to uncover this summer's top Northeastern destinations? Join us for an exclusive webinar in collaboration with NETTRA on May 16th, 2 PM ET! YouGov's Kenton Barello and Jason Meredith from NYC Tourism + Convention will dive into the latest travel trends. 😎 Don't miss out, register now: https://lnkd.in/eaffYdUt
YouGov forecasts summer travel in the Northeast United States
nyu.zoom.us
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YouGov reposted this
“For many marketers, the discussion has shifted away from whether product placement should be a part of their marketing mix to how they can do it best.” - Aaron Frank 💡 So how exactly can marketers do it best? We've partnered with YouGov to gain more insights into this discussion and better understand the perfect product placement formula. Download your copy and learn all about it in our latest report ➡️ https://bit.ly/3UEHIXE
Product placement effectiveness 2024: YouGov x BENlabs report
business.yougov.com
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Today our CEO Steve Hatch spoke to the BBC about how YouGov is ensuring accuracy in the biggest year for democracy and how the company makes positive use of AI to deliver the most accurate and reliable information. With many countries going to the polls, Steve also highlighted innovative ways that YouGov ensures that our panels across the world are as representative as possible. Watch more of Steve’s interview, where he also talks further about machine learning, trust in news sources, and our track record of accuracy: