Insights by Kantar’s Post

Activation makes insights matter. And AI will provide enhancements that empower insights functions to make a bigger difference for activation. One of the critical learnings from Kantar’s industry-leading research, Insights 2030, is that activation is the pinnacle of insights. In our AI 2030 series, we explore how the natural evolution of the AI transformation now churning through commercial enterprises brings insights even closer to activation. Learn the six key areas where empowered insights functions can make a bigger difference to your business. Read the report https://loom.ly/zCxCEvo

To stay relevant and keep feeding the economy, it is extremely crucial for FMCG to stay up-to-date and play by the ever-changing consumer needs. Throughout this blog, we discuss the strong impact that AI has in the FMCG space. https://lnkd.in/d2_f9ReZ #ArtificialIntelligence #FMCG #Influence

How are today’s CMOs leveraging GenAI to reshape marketing? The CMO Intentions 2024 study, conducted by Zeta Global and the CMO Council, reveals strategies for maximizing ROI and preparing for future challenges. Find out why 40% of CMOs are revisiting their marketing execution and how they plan to enhance AI operations. Explore the complete study! #AI #MarketingStrategy

We are continually #innovating at Research Partnership. Combining behavioural science principles with the latest AI driven analytics, our #EquityAI tool delivers deeper insights which enhance brand growth. Read our latest case study on how we helped our client enhance their brand performance using EquityAI here: https://lnkd.in/eqfaNkB4 #MarketResearch #BehaviouralScience #DataScience #AI #ATU #pharma

Companies that use the same old KPIs to measure success are missing out on opportunities to better align people and processes, prioritize resources—and generate value. By contrast, forward-looking organizations are benefiting from using #AI to generate KPIs that are more intelligent, adaptive, accurate, and predictive than legacy performance indicators.  In this amazing report by BCG Henderson Institute, BCG X, and MIT Sloan Management Review conducted a global survey of more than 3,000 managers representing more than 25 industries and 100 countries, to understand how successful firms are approaching this new paradigm in performance measurement. #performance #KPI #strategy #BCG #MIT

🚀 Ready to revolutionize your marketing game? Dive into our CMO Intentions 2024 study by Zeta and the CMO Council! Discover how GenAI is transforming strategies, boosting performance, and maximizing budgets. Top CMOs are gearing up for an epic 2024, and you can too! Check out the full report for game-changing insights on overcoming challenges and leveraging AI operations. #AI #MarketingStrategy https://ter.li/t52ol1

Discover how GenAI is transforming marketing in our latest CMO Intentions 2024 study by Zeta Global and the CMO Council. From increasing performance to smarter spending, see how top CMOs are setting the stage for a groundbreaking 2024. Dive into the full report for key insights into overcoming challenges and leveraging AI operations! #AI #MarketingStrategy

I am not big into guarantees but I have one for you... It is backed by HubSpot, Harvard Business School, Gartner and many other research firms. Here it is. If you want to guarantee that 99% of your audience opens and reads your next update... 🎉 Send an SMS. That is the guarantee. Send SMS. Get results. #smsmarketing #ai #conversationalai #conversationalsms #sales #businessai #sms #marketing #rungopher #marketingai #aiplatform #business

Gartner's recent report sheds light on the evolving landscape of marketing, highlighting key trends that demand attention. Here's a brief overview: 1️⃣ AI's Impact on Creative Talent: Contrary to some expectations, AI is poised to augment rather than replace creative professionals. Gartner predicts a significant rise in the integration of Generative AI by 2026, signalling a need for increased investment in creative talent. 2️⃣ Social Media's Changing Role: Gartner anticipates a decline in social media usage by 2025 due to perceived declines in quality. With concerns about misinformation and toxicity, brands are urged to explore alternative avenues for audience engagement, such as loyalty programs. 3️⃣ Branding Strategies Without AI: Surprisingly, Gartner suggests that a notable percentage of brands will differentiate themselves by abstaining from AI by 2027. This approach, termed "acoustic" branding, emphasizes transparency and authenticity to address consumer concerns. 4️⃣ Impact of AI on Search Visibility: Google's SGE project aims to reshape search experiences with AI-driven interfaces, potentially impacting brand visibility in search results. Brands must adapt their content strategies to prioritize customer needs amidst this shift. These insights prompt crucial conversations about the future of marketing. How do these trends resonate with your organization's strategies? #MarketingStrategy #AI #SocialMediaTrends #BrandDevelopment

As AI technologies have taken the world by storm, firms in the Asia Pacific (APAC) are expected to navigate a complex path between legacy opportunities and growth opportunities driven by generative AI (genAI) in 2024. https://lnkd.in/gq2iCs4E