Hello, everyone. I'm Chris Jansen, Chief Executive at Kantar. Firstly, thank you for investing your time with us. We know how busy you are and we really appreciate it. One of our goals at Kantar is to become your indispensable brand partner, someone you can trust to be there with you, making the right decisions for your business. Part of being that indispensable brand partner is pushing the boundaries of marketing and delivering new tools and new thinking to help your brands grow. That's why I am enormously excited that we are introducing you to our Blueprint for Brand Growth. So what is that Blueprint? In short, it is the new fundamentals of marketing growth. It's about how you can influence both revenue and profit growth. We've analyzed billions of attitudinal and behavioral data points from the last decade using our meaningful different. And salient framework to identify the three Growth Accelerators you need to focus on. This is a rock solid guide for years to come on where you should focus your marketing effort. I'm thrilled by what you can discover in the Blueprint, and even more so, I'm excited about where Kantar's Blueprint can take your brands. Thank you.
Thought Leadership Director at BrandZ Kantar
2w💙