Our May/Blueprint Special Edition features Kantar’s evidence-based framework, videos, key findings, report about: ◾ What the Blueprint for Brand Growth is ◾ The go-to framework for marketers and how to get your free copy ◾ 6-min video for your team to better understand how the Blueprint works ◾ Key findings from Kantar's analysis on 6.5 billion attitudinal and behavioural data points ◾ How successful brands put the Growth Driver and the 3 Growth Accelerators into actions 📌 Your invite to 2024 Kantar BrandZ launch on 14 June #Newsletter #Marketing #Brand #BlueprintforBrandGrowth
Sobre nosotros
Kantar is the world’s leading marketing data and analytics company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.
- Sitio web
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https://www.kantar.com
Enlace externo para Insights by Kantar
- Sector
- Investigación de mercado
- Tamaño de la empresa
- Más de 10.001 empleados
- Sede
- London
- Tipo
- De financiación privada
- Especialidades
- Innovation & Product Development, Brand & Communication, Customer Strategies, Shopper, Digital Market Research, Qualitative Market Research, Customer Experience, Market Research, Ad testing & Development, Media Effectiveness Research y Agile Market Research
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Principal
London , CO
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6 More London Place
London, England SE1 2DB, GB
Empleados en Insights by Kantar
Actualizaciones
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Insights by Kantar ha compartido esto
El Stage #IABMéxico: Evolución Digital en #IABConecta2024 fue un escenario repleto de innovación y conocimiento, donde se abordaron los cambios y avances más significativos en el ámbito digital. Agradecemos la presencia todos los líderes de la industria que fueron parte de este evento: Aaron C., Business Development & Content Acquisition Sr Manager en Samsung TV Plus; Rommel Valencia De Paz, Director Comercial Digital Grupo Multimedios; Carlos Hernández Guillén, Director General Comercial CDMX; Madelyn Cristina Pineda Linares, Chief Operating Officer & Partner en mck.agency; Juan Jose de la Torre, CEO en Raven.inc; Alina Alvarez Etchegaray, Líder de Innovación y Desarrollo en Nativo; Mauricio Martinez, Managing Director en Insights by Kantar; Luis Lopez Linaldi, Socio Fundador en Solórzano Linaldi; Mauricio Carrandi Lámbarri, Director General de LLYC México; Itzul Girón, CEO Celestial Dynamics | Presidenta CDETECH en Celestyal; Florentino Barrita, Director Legal en Grupo Fórmula; Agustin Rios, Socio Fundador EN #R1OSAbogados; Hector Aguilar, CEO Next AI Solutions, Director Ejecutivo de Ingeniería y TI de Grupo Fórmula; gracias por compartir sus experiencias y visiones sobre el futuro de la publicidad y el marketing digital, destacando nuevas tecnologías, estrategias de datos y casos de éxito que están redefiniendo el panorama actual. Sus conferencias ofrecieron insights valiosos sobre cómo adaptarse y prosperar en un entorno digital en constante evolución. Nos marchamos con una comprensión renovada y herramientas prácticas para impulsar nuestras estrategias. ¡Un día lleno de inspiración, aprendizaje y transformación gracias al apoyo de Fotec !
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Do you want access to insights on marketers perceptions? Join thousands of marketing leaders in sharing your perspective in this year’s Media Reactions marketer’s survey and get access to early insights as a thank you for completing the survey. https://loom.ly/3VEIBF8 #Marketing #MediaReactions #Media
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On Wednesday 12 June, you'll be able to see the new #KantarBrandZ Global Top 100, plus 13 category rankings. Join the launch event to hear more on the increasing importance of brand in driving growth, featuring marketing leaders from AB InBev, Haier, Infosys, Procter & Gamble, and PepsiCo. Register now: https://loom.ly/MuoieC4 #KantarBrandZ
Kantar BrandZ Global Launch
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For large sporting events, it's not just the teams that need to bring their A-game, it's the advertisers as well. But how can a brand ensure their ad will rise above the competition? We've compiled 5 tips every marketer should consider when developing their next sports event ad campaign ⚽ 🏈 🎿 TIP 1️⃣ : make sure your ad is distinct and enjoyable, like the Super Bowl adverts. Want more? Discover the other 4️⃣ tips here 👉 https://lnkd.in/exYGQYzv #advertising #sportsadvertising #MRX
Do brands always make the most of large sporting events?
kantar.com
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Insights by Kantar ha compartido esto
📈How can you Predispose More People and help your brand grow? In this 8-min interview with pladis Global's Chief Insights Officer, and Kantar’s EVP, Global Thought Leadership, you can discover how #pladis connects with consumers. Being meaningful, different and salient is a lot more than communication, it’s sharpening the brand positioning through exposure and #experiences. Discover how pladis deliver experiences that resonate with consumers. To find out more about how you can Predispose More People and Kantar's Blueprint framework: www.kantar.com/Blueprint #BlueprintforBrandGrowth #Marketing #FMCG
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De kracht van provocatie in Insights 2030! Insights-leiders moeten meer doen dan alleen informeren. Ze moeten uitdagen en prikkelen, ze moeten provocatief zijn! Hun taak gaat verder dan het begrijpen van consumenten. Ze dienen duidelijke, specifieke aanbevelingen te doen voor het bedrijf, merk en de categorie. Verder kijken naar de wereld dan alleen consumentendata en dit vervolgens vertalen naar actie. Provocatie maakt het verschil! Ontdek hoe toonaangevende bedrijven de status quo uitdagen en commerciële impact creëren volgens Kantars Insights 2030. Lees het volledige artikel nu op: https://lnkd.in/eftCiJEy
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Congratulations @Dettol! Your ad ‘Your laundry has something to tell you’ is the number 1 in Kantar’s Creative Effectiveness Awards 2024 in the LINK AI tested category. The ad is an award-winner because it connects with consumers while cleverly using AI to make a chore a bit more interesting. Download the free booklet here to discover all the winners and learn how to predispose more people to connect with your brand. https://loom.ly/FubQRHA #KantarCEA #Advertising #Digital #Marketing #CreativeEffectiveness #AI
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📈 How can you influence revenue and profit growth? In this 6-minute video, Jane Ostler, Kantar’s EVP of Global Thought Leadership, explains the new go-to framework for marketers, and introduces you to one of the Starting Grids that will help you diagnose your brand’s position. To find out more about Kantar's Blueprint for Brand Growth framework: www.kantar.com/Blueprint #CMO #BlueprintforBrandGrowth #Marketing #Blueprint
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Delighted that our Global Creative Thought Leadership Director, Vera Sidlova, has been appointed as Jury Chair for Effies Romania. Vera is one of Kantar's foremost creative experts, as well as a member of the Effies Europe Steering committee. Read more: https://loom.ly/fADTLbY
Effie Romania on LinkedIn: #effieawards #effieawards2024
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