Insight Summit Dubai 2024

Navigating growth journey with the Full View™

Daniel Chorbadjian | President - EEMEA, NIQ

The Full View

• Nicolet Pienaar | MENA CSM Director, GfK
• Ugur Karci | APP CSM Director, NIQ
• Gozde Akar Cevikel | Business Unit General Manager, Amazon

Unpack the full view of the consumer basket in the Middle East, by understanding the market movements from a total basket point of view - how is the overall basket developing, what are the similarities and differences between FMCG and T&D (Tech & Durables)  and what are the hero products going into the basket.

• Vikas Chadha | CEO, Jumbo
• Rayan Karaky | Managing Director, Amazon
• Ali Mansour | CEO, eXtra
• Salim Ali | Group Director, Lulu Group
• Natalie Harrison, Marketing Director - CISMEA, Epson

Moderated by: Frank Mc Carthy, Director Boardroom, EMIR

A deep understanding of consumer mindsets is critical to maximizing sales in increasingly volatile, saturated markets. Retailers must read the mood of consumers correctly if they want to maximize their opportunity to drive revenue and profitability in both the short and long term and how implementing effective customer experience strategies is essential for businesses across various industries, whether they operate in the B2B or B2C space. And the best way to do that is meeting the consumer where they are at the purchase journey.

Gonzalo Garcia Villanueva | CMO, NIQ

2024 continues to see consumers battling with economic challenges, but there are opportunities for pockets of growth. By maintaining a laser-focus on the right target audiences, and creating offers that address those people’s specific needs, aspirations and pain points, brands can attract an increased share of consumer spend, even in a tough global market.

Hatem Dowidar | GCEO , e& 
Gonzalo Garcia Villanueva | CMO, NIQ

With a brand’s footprint across 16 nations and 149 million subscribers, Etisalat strategy with Dowidar’s vision of driving the digital future to empower societies is evident. Firstly from being a telco to becoming a techo and from Etisalat to e&. Under his leadership the brand was named the fastest network in the world – in itself a significant achievement in brand investment, and what is a better way to learn on brand investment from the fastest growing brand in the ME!

• Nilesh Khalko | GCEO, Sharaf DG
• Omar Saheb | VP of Marketing & CMO, Samsung
• Peter Oganesean | Managing Director, HP
• Shripad Joshi | GM- Commercial, Noon
• Mushtaq Ahmed | CBO, EMAX

Moderated by: Frank Mc Carthy, Director Boardroom, EMIR

 AI is making strides in consumer technology rapidly transforming the technological landscape and will undoubtedly be a major force shaping the future of digital experiences in the tech and durables space

Michael Chalhoub | President Strategy, Growth, Innovation & Investment, Chalhoub Group

Andrey Dvoychenkov | APP Managing Director, NIQ

As we build and invest in brand, have the customer as our focus at our heart and mind throughout the journey from targeting through ad-tech, retailers pushing promotional messages, tracking the customer behaviour and purchasing patterns to enhance the customer experience until finally reaching the purchased product delivery! This discussion delves deeply into how innovation through Tech-Driven Transformation perfectly captures the essence of what's happening in the beauty and luxury space today. Hearing from the luxury giant Chalhoub Group!

Nacho San Martin | EEMEA VP of T&D, GfK