GfK - An NIQ Company’s Post

📱 Exciting news for Tech & Durables Manufacturers & Retailers Are you feeling the pressure to keep your marketing and promotional campaigns up to date with evolving consumer trends? GfK - An NIQ Company’s State of Consumer Technology and Durables Weekly Sales Tracker is a valuable data source you can rely on. 📈 Read the report to learn what’s selling and where — so you can capitalize on demand as and when it rises. #TechRetailers #DurablesManufacturers

Public demand in business refers to the preferences and needs of the general population for goods and services. Successful businesses often align their offerings with public demand to meet customer expectations and drive sales. Understanding market trends, conducting market research, and staying responsive to consumer feedback are crucial for businesses to adapt to evolving public demand.

A couple of regional takeaways from our 2023 Buyer Behavior survey data that didn't make it into the report: EMEA enterprise buyers spend more time on research than their counterparts. Here's how they stack up by percentage of respondents who spend the most time on the research part of the buying process: 26% North America  45% EMEA 36% APAC If EMEA enterprise buyers like a product, they’re highly unlikely to consider alternatives. Just 5% of EMEA enterprise buyers said they consider alternatives for tools even if they like them, compared to 14% of North America enterprise buyers and 10% of those in APAC. Check out the report in full here: https://lnkd.in/e8e_Bz62

The best market research focuses on these 3 things: - The customer. - The product. - The market. Each gives you an idea of who, what, and why. 

Stay ahead with topline insights into Technical Consumer Goods sales trends in Q2/2023. To deep dive into the category or region of your interest, get the full report here 👇 #ConsumerTech #Tech #SalesPerformanceData #DataInsights #SalesInsights

85% of business report that #marketresearch helps them enter a new or adjacent market. Here are 5 critical steps companies should follow when conducting a #marketanalysis to better meet market and customer needs https://hubs.ly/Q01S_0DH0

Decision-makers from the world’s top 500 Tech and Durables companies use GfK’s Helicopter View Report to refine their strategic decisions at speed. Want to do the same? Get quarterly TCG sales performance insights for key regions, countries, and categories delivered directly to your inbox. Register here (Q2 review coming soon) 👇 #GrowthfromKnowledge

Consumers in the Southeastern European (SEE) region remain cautious but increasingly optimistic, according to the Valicon Consumer Insight report. The report indicates that this positive momentum is likely to continue in the next quarter, but only if there are no significant changes in the environment. 💹 Want to learn more about the financial situation of the consumers in the SEE region and their purchasing habits? Would you like to better understand consumption patterns and know what can we expect in the future?🛒🎯 Download the FREE Valicon Consumer Insight Report and gain valuable insights that will help you improve your future decisions. 👇 🔗 https://lnkd.in/dMGEu7vg