Throughout #APIHeritageMonth, we celebrated the exceptional talent within our Circana team by highlighting individuals on our social platforms. Today, we’re spotlighting Sarah Luo, Media Analyst III, Global Solutions Delivery.
What does API Heritage Month mean to you?
In 2013, I moved to the U.S. to pursue a bachelor’s degree and earned my master’s. I had never had the chance to celebrate it with my family until this year when I could reunite with them. On New Year’s Eve, we prepared 30 cuisines, including braised fish, chicken soup, dumplings, and fried rice cakes. At midnight, I hung red lanterns, practiced paper cutting, and received lucky red envelopes (Hong Bao) from my parents, wishing for another prosperous year of Dragon. Celebrating API Heritage Month embodies this spirit — honoring the rich cultural tapestry, enhancing appreciation for diversity, and promoting inclusivity within Circana.
What achievements are you most proud of?
In 2020, I embarked on an entrepreneurial journey by founding my first company, which targets a niche educational and psychological consulting market. This venture quickly gained momentum, and within just two years, we expanded our operations to five cities and attracted over 120K+ followers across social media platforms. I had the honor of being recognized as one of the youngest speakers on CCTV Entrepreneurship Spirit, reaching an audience of 1.2 billion viewers in China. As a young Asian woman, I feel both recognized and empowered in Circana. This sense of empowerment fuels my entrepreneurial spirit, inspiring me to push boundaries in every day’s work.
What unique talents do you bring to Circana?
I’ve played DJI drones for three years and played the violin for over 20 years. Flying drones allows me to discover the world from unique perspectives. I enjoy being an explorer. Similarly, playing the violin is like weaving strings of emotion into melodies and painting my soul with the vibrant hues of spring. I enjoy being a creator. I plan to bring these talents to Circana by recording beautiful moments with drones and playing the violin for the team. More importantly, I will continually explore innovative solutions for marketing mix projects, infusing my team with passion and curiosity.