Circana

🌟 We are thrilled to share that Circana Board Member and former CEO of NPD Karyn Schoenbart was recently appointed to the board of Cosmetics Executive Women (CEW). This appointment brings together a mutual passion for supporting industry communities through shared learnings and deeply rooted connections, and Circana’s unique ability to offer a complete understanding of the beauty landscape, to help the industry thrive. ✨💄 #CompleteBeauty #BeautyNews #BeautyIndustry

Get set, go! 🏃🏃♀️ The running shoe market is racing to new heights as innovation attracts both performance-driven consumers and comfort seekers. 👟 Running shoe sales grew by $1.3 billion in the last three years. 💸 Running shoes is a $7.1 billion business, with the women’s segment growing even faster than men’s and nearly matching its size in the past year. 💨 43% of consumers purchase running shoes for sport and exercise, but over half of the dollars spent are attributed to non-athletic uses, including casual or everyday use (33%) and work (7%). https://lnkd.in/daHQthM8 #GlobalRunningDay #Footwear #FootwearTrends

The battle for value supremacy is the pre-eminent retail issue in 2024. Yet, value means so more than just low price to Aussie shoppers. All ages are prioritising quality of products that are consistently good. Younger buyers are also more reliant on promotions and loyalty rewards. While older shoppers seek quality themes like ‘Australian-made’ and produce freshness. Learn more with out latest outlook report > https://lnkd.in/gs7Ywmvp

🐾✨ Bluey's adventures aren't just a hit on screens - they're taking over bookshelves too! Bluey is now the top growth license in the U.S. book market, driving growth across multiple categories including kids' activity books and holiday books. 📚 #BookTrends #LicensingTrends #Publishing #Licensing

Embracing diversity, advocating for equality, and celebrating the contributions of the LGBTQ+ community. Stay tuned as we shine a spotlight on our employees and honor #Pride all month long. 🌈💜 #CircanaCelebratesPride

A trend that's as bold and impactful as the latest nail art! 💅🎨 The prestige nail segment is shining bright, landing among the fastest growing segments within prestige makeup and growing at double the sales rate of the category. #NailPolishDay #BeautyIndustry #PrestigeBeauty #BeautyTrends

Throughout #APIHeritageMonth, we celebrated the exceptional talent within our Circana team by highlighting individuals on our social platforms. Today, we’re spotlighting Sarah Luo, Media Analyst III, Global Solutions Delivery. What does API Heritage Month mean to you? In 2013, I moved to the U.S. to pursue a bachelor’s degree and earned my master’s. I had never had the chance to celebrate it with my family until this year when I could reunite with them. On New Year’s Eve, we prepared 30 cuisines, including braised fish, chicken soup, dumplings, and fried rice cakes. At midnight, I hung red lanterns, practiced paper cutting, and received lucky red envelopes (Hong Bao) from my parents, wishing for another prosperous year of Dragon. Celebrating API Heritage Month embodies this spirit — honoring the rich cultural tapestry, enhancing appreciation for diversity, and promoting inclusivity within Circana. What achievements are you most proud of? In 2020, I embarked on an entrepreneurial journey by founding my first company, which targets a niche educational and psychological consulting market. This venture quickly gained momentum, and within just two years, we expanded our operations to five cities and attracted over 120K+ followers across social media platforms. I had the honor of being recognized as one of the youngest speakers on CCTV Entrepreneurship Spirit, reaching an audience of 1.2 billion viewers in China. As a young Asian woman, I feel both recognized and empowered in Circana. This sense of empowerment fuels my entrepreneurial spirit, inspiring me to push boundaries in every day’s work. What unique talents do you bring to Circana? I’ve played DJI drones for three years and played the violin for over 20 years. Flying drones allows me to discover the world from unique perspectives. I enjoy being an explorer. Similarly, playing the violin is like weaving strings of emotion into melodies and painting my soul with the vibrant hues of spring. I enjoy being a creator. I plan to bring these talents to Circana by recording beautiful moments with drones and playing the violin for the team. More importantly, I will continually explore innovative solutions for marketing mix projects, infusing my team with passion and curiosity.

Circana recently had the incredible opportunity to co-host Conversation & Cocktails in both New York City and London, an event dedicated to fostering connections among women executives from across 20 different industries. Led by Circana Board Member Karyn Schoenbart, the gatherings were filled with insightful conversations, meaningful networking, and the sharing of inspiring stories. We are proud to have brought together such a diverse and accomplished group of female leaders! ✨🍸 #ConversationAndCocktails #WomenInLeadership #WomenInBusiness

According to the latest insights from Circana, the streaming video market is reminiscent of the ad-supported TV channel bundles of the 1990s. 💰 With the cost to avoid ads rising by 52%, more viewers are choosing ad-supported tiers. 📺 Now, 75% of U.S. households subscribe to at least one ad-supported #SVOD service, up sharply from 55% in just 6 months! #Streaming #MediaInsights #AdSupportedTV

From a record-breaking 2020 to navigating the twists of recovery, the bike industry is adjusting gears post-pandemic. 🚴🚴♀️ In 2023, bike sales totaled $4.1 billion, up 23% from 2019, but down 24% from 2020, according to our most recent data. Bike equipment sales show resilience and a continued passion for cycling. #NationalBikeMonth #BikeIndustryTrends #Cycling