Nielsen’s unique Big Data + Panel approach is your solution to confidently plan, transact and measure your TV audience. Don’t let fragmentation stop you from reaching your audience 👥! http://nlsn.co/6040d4Wxk
Nielsen
Software Development
New York, NY 1,073,426 followers
Powering a better media future for all people
About us
Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at http://nlsn.co/6006JMfty and connect with us on social media (LinkedIn, Twitter, Facebook and Instagram).
- Website
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http://nlsn.co/6006JMfty
External link for Nielsen
- Industry
- Software Development
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Television, Radio, Books & DVDs, Online, Music, Advertising Agencies, Telecom, Video Games, Sports, Streaming, SVOD, Marketing, Media, and Measurement
Locations
Employees at Nielsen
Updates
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Want to optimize your digital advertising reach and frequency? 🎯 Nielsen's Digital Ad Rating can help! Analyze channel performance across campaigns with accuracy. http://nlsn.co/604851RTw
Digital Advertising Measurement | Nielsen
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📊 Our 2024 Annual Marketing Report, found that 70% of marketers plan to boost performance marketing spend at the cost of brand building. Is this the best strategy? Discover insights to maximize your campaign spend in our latest article. http://nlsn.co/6049efhZW
Are you investing in performance marketing for the right reasons? | Nielsen
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Nielsen reposted this
It's not enough to understand devices 📱; you need person-based measurement data. Check out Nielsen’s new insights article, which leverages insights from the US market to inform marketers on the importance of audience personalisation in their ad strategy across digital and CTV.
How marketers can advance personalized marketing across the digital advertising ecosystem | Nielsen
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Nielsen reposted this
So incredibly excited for our upcoming webinar. Save the date! Or better yet, register today so you don’t forget. 📊 As the WNBA’s viewership and fandom reach new heights, Nielsen is sitting down with Google and the WNBA (Women's National Basketball Association) to discuss why investments in women’s sports is critical and how to measure such investments. Registration Link below: #sponsorship #womensports #wnba #womenempowerment #nielsensports
Driving value through women’s sports: spotlight on Google & WNBA
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Nielsen reposted this
📊 As the WNBA’s viewership and fandom reach new heights, Nielsen is sitting down with @Google and the @WNBA to discuss why investments in women’s sports is critical and how to measure such investments. Save your spot! https://bit.ly/4bJmhLd
Driving value through women’s sports: spotlight on Google & WNBA
nielsen.com
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Nielsen reposted this
Shouldn't miss that one! As #CaitlinClark drives growth for the league with "from the logo" shooting 🚀 🏀 WNBA (Women's National Basketball Association) is working with brands like Google to drive sustainable development for the league but for women's sport in general! So save the date! Or better yet, register today so you don’t forget. Nielsen’s next webinar will take place on June 25th at Noon EST. We will be joined by speakers from Google and the WNBA (Women's National Basketball Association) to discuss how women’s sports are driving value for brands. https://bit.ly/4bJmhLd
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Nielsen reposted this
🔎📊 With over 63% of ad budgets going digital, it’s crucial to keep up with change. Join Nielsen and TikTok at Cannes Lions to explore how to measure success in this dynamic space. Don’t miss this chance to gain valuable insights! https://bit.ly/4aU2nM6
Measuring success in a changing digital landscape
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Nielsen reposted this
📺 How is live sports viewing evolving? From audience shifts to innovative measurement techniques, gain valuable insights from industry leaders. Discover the future at Cannes Lions with Nielsen’s exclusive panel: https://bit.ly/3JPyP7w
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NEW🔥: Roasting the competition, Netflix's The Roast of Tom Brady takes the No. 1 spot with over 1.6 billion minutes viewed on our Top Ten Streaming List this week! See the full list. http://nlsn.co/60495HEXc
TOP 10
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