Macroeconomic challenges continue to impact on a fast-evolving TV market in 2024, but major sports events such as EURO24 and the Olympics represent genuine pockets of opportunity. Audio sales can also expect a boost from new designs like Open Ears, which are capturing consumer imaginations and driving growth. Uncover these trends and more in our new State of Consumer Tech & Durables report, with expert commentary on Consumer Electronics from GfK’s Jan Lorbach 👉 https://lnkd.in/eGFdyJxN
GfK - An NIQ Company
IT Services and IT Consulting
Nuremberg, Bavaria 304,386 followers
About us
Growth from Knowledge. For over 89 years, we have earned the trust of our clients around the world by solving critical questions in their decision-making process. We fuel their growth by providing a complete understanding of their consumers’ buying behavior, and the dynamics impacting their markets, brands and media trends. In 2023, GfK combined with NIQ, bringing together two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights - delivered with advanced analytics through state-of-the-art platforms - GfK drives “Growth from Knowledge”. For more information, visit GfK.com.
- Website
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http://www.gfk.com
External link for GfK - An NIQ Company
- Industry
- IT Services and IT Consulting
- Company size
- 5,001-10,000 employees
- Headquarters
- Nuremberg, Bavaria
- Type
- Privately Held
- Specialties
- Information Technology & Services, Big Data, Consumer Goods Technology, Market Intelligence, Data Reporting, Data & Science, Market Research Consultant, Business Consultant, and IT Solutions
Products
![Click here to view gfknewron]()
gfknewron
Marketing Intelligence Software
Assess your growth strategies, mitigate risks, and develop winning plans with gfknewron. Accessible across your entire organization, gfknewron interprets market, consumer, and brand intelligence for a complete view of your performance and how it stacks up to the competition. Equipped with the world's most extensive point of sales data and consumer insights, supplemented by unparalleled industry expertise, gfknewron is your guide through the complex terrain of the tech and durables markets. gfknewron provides three powerhouse solutions: gfknewron Market, gfknewron Consumer, and gfknewron Predict, all unified in a single, user-friendly platform. Integrated seamlessly into your daily workflow, gfknewron equips you to strategize confidently and swiftly, and most importantly, to win.
Locations
Employees at GfK - An NIQ Company
Updates
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Join us for a can’t miss interactive session where industry leaders share how to rethink traditional marketing tactics to connect with consumers aged 50 and over. Register today: https://lnkd.in/gMDdTMHa Featuring insights from top experts: 🎤 Sarah Conroy Kerman - Senior Research Manager, AARP 🎤 Suzette Malek - Global Research Manager, General Motors 🎤 Matthew Plugues - Sr. Director, Consumer Business Intelligence, Kenvue 🎤 Eric Wagatha - Head of Consumer Life North America, NielsenIQ Reserve your seat to explore this cohort and share how to effectively reach this significant market. See you there. #TheFullView #GrowthfromKnowledge
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Keep pace with changes in the Tech & Durables sector. Join our upcoming webinar for insights on the megatrends driving sales over the last quarter. Along with exploring the state of the sector, the webinar focuses on the huge impact AI and technology innovations have on consumer expectations and spending. We highlight the opportunities of AI, as well as consumer fears around the use of AI. Register for the webinar here 👇
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Grab your chance to base your strategies on the latest consumer spending behavior in FMCG and Tech & Durables. The latest NIQ Retail Spend Barometer update is now live, covering Q1/24 vs Q1/23 performance in Germany, France, Italy, Spain, the UK, and the Netherlands. Quickly identify the must-know trends, with easy-to-understand data and expert commentary. Get it here 👉 https://lnkd.in/dDsqBzZh
Explore the latest consumer spending trends in FMCG and Tech & Durables with the NIQ Retail Spend Barometer. Q1/24 vs Q1/23 data for the EU6—including France, Germany, Italy, Spain, the UK, and the Netherlands—now available. Dive into the data and subscribe for immediate updates here 👉 https://lnkd.in/dfk-Vwcg
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When it comes to innovation, AI has dominated the conversation. So much so that it is difficult to recognize the opportunity of AI among all the false promises and overblown hype. Our upcoming webinar clarifies the issue, focusing on the true opportunities that help Tech & Durables brands stand out. Join our webinar for exclusive insights on using AI to drive sales and meet evolving customer demands. Book your place 👇
AI and innovation: Recognize the opportunity despite the distractions
gfk.com
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Elevate your decision-making with #gfknewron Market’s enhanced capabilities. Now with an expanded list of KPIs that provide instant access to vital market and sales insights –optimizing your collaboration and results company-wide. Harness the power of our expert guidance and strategic recommendations to navigate market complexities with confidence and leverage our platform to its fullest potential. Discover how the world's most comprehensive point of sales data and our innovative technology can help you drive tangible growth. See what’s new 👇 #MarketInsights #GrowthFromKnowledge
gfknewron FAQ
gfk.com
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Refine your strategic plans and campaign tactics with regular insights into traditional vs online sales, segmented by crucial categories including IT, Office, Telecom, Major Domestic Appliances and Consumer Electronics. Sign up here for GfK’s Weekly Sales Tracker to track growth and decline in eight key markets 👇
Easily track growth and decline in Tech & Durables across 8 key markets.
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🔔 Haven't signed up for our newsletter yet? You're missing out on valuable market and industry insights! 📥 Subscribe now to receive exclusive monthly updates delivered straight to your inbox. 🚀 Be one of the first to access the latest edition and stay ahead of the curve with the latest knowledge. #GrowthfromKnowledge
Whatever your interest, we have you covered
GfK - An NIQ Company on LinkedIn
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Ti sei perso il NIQ & GfK Insight Summit Italy 2024? 🎬Sul nostro sito sono ora disponibili tutti i video dell'evento: ripercorri gli interventi dei nostri esperti per conoscere gli ultimi trend su #consumatori, #mercati, #retail e #media e ottenere indicazioni preziose su come innescare la crescita. Accedi ai contenuti on demand 👉 https://lnkd.in/gXq-Ybqh #InsightSummit #EmpoweringGrowth #FullView
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By 2040, it’s estimated that 95% of all purchases will be made online 📈📈 Learn how retailers can deliver the best, personalized online shopping experience to their shoppers, increasing loyalty and share of wallet. Join us for our upcoming webinar Transform Retail Online Experiences: The Art of Personalization for the 2024 Shopper 📆 Date: 26 June ⏰ Time: 3pm BST Register here 👉 https://lnkd.in/ge9yf8aN
You won’t want to miss this event! 📆 Join us on June 26th at 10am EST as experts Sarah Duchazeaubeneix and Phil Gabillia reveal the best ways to increase shoppers’ engagements. By the end of the event you’ll know: 🛍️ What online shoppers today are looking for 🛍️ How to meet their needs 🛍️ The best ways to personalize their shopping experience. Register here>> https://lnkd.in/dWvDgpUz #Personalization NielsenIQ #Retail #AI #omnichannelretail
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