Predisposition is a sense people have that your brand is the right choice, a positive bias that gives it a head start. Predisposition can increase over time, as people build up connections between the qualities of a #brand and their needs and occasions in a category, and it doesn’t always follow behaviour. People can be predisposed to brands they have never tried, and people who have tried brands do not all. 𝗢𝘂𝗿 𝘀𝘁𝘂𝗱𝘆 𝘀𝗵𝗼𝘄𝘀 𝘁𝗵𝗮𝘁 𝗯𝗿𝗮𝗻𝗱𝘀 𝘁𝗵𝗮𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝗮𝗿𝗲 𝘀𝘁𝗿𝗼𝗻𝗴𝗹𝘆 𝗽𝗿𝗲𝗱𝗶𝘀𝗽𝗼𝘀𝗲 𝘁𝗼 𝗵𝗮𝘃𝗲 𝟵𝘅 𝗵𝗶𝗴𝗵𝗲𝗿 𝘃𝗼𝗹𝘂𝗺𝗲 𝘀𝗵𝗮𝗿𝗲, 𝟰𝘅 𝘁𝗵𝗲 𝗹𝗶𝗸𝗲𝗹𝗶𝗵𝗼𝗼𝗱 𝘁𝗼 𝗴𝗿𝗼𝘄 𝘃𝗮𝗹𝘂𝗲 𝘀𝗵𝗮𝗿𝗲, 𝟮𝘅 𝗵𝗶𝗴𝗵𝗲𝗿 𝗽𝗿𝗶𝗰𝗲 𝗽𝗮𝗶𝗱, 𝘁𝗵𝗮𝗻 𝗯𝗿𝗮𝗻𝗱𝘀 𝘄𝗶𝘁𝗵 𝘄𝗲𝗮𝗸𝗲𝗿 𝗽𝗿𝗲𝗱𝗶𝘀𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻. To find out more and deep dive into our evidence-based framework: www.kantar.com/Blueprint #BlueprintforBrandGrowth #Marketing
About us
Kantar is the world’s leading marketing data and analytics company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.
- Website
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https://www.kantar.com
External link for Insights by Kantar
- Industry
- Market Research
- Company size
- 10,001+ employees
- Headquarters
- London
- Type
- Privately Held
- Specialties
- Innovation & Product Development, Brand & Communication, Customer Strategies, Shopper, Digital Market Research, Qualitative Market Research, Customer Experience, Market Research, Ad testing & Development, Media Effectiveness Research, and Agile Market Research
Locations
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Primary
London , CO
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6 More London Place
London, England SE1 2DB, GB
Employees at Insights by Kantar
Updates
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Insights by Kantar reposted this
Discover how you grow your brand using Kantar’s evidence-based framework. 🔍 What is the Blueprint for Brand Growth? -A breakthrough approach to building strong brands -Based on 5.4 billion attitudinal and 1.1 billion behavioral global data points collected over the past decade -Powered by Kantar’s Meaningful, Different, and Salient framework ▶ Watch the on-demand webinar to learn: - What the Blueprint for Brand Growth is - What strong brands have in common - Which activities make the biggest difference - How and when to use Kantar’s Growth Driver and the Growth Accelerators - How to track and predict the most important metrics https://loom.ly/bs_K3uY Or Download the full book for in-depth analysis and charts: www.kantar.com/blueprint #BlueprintforBrandGrowth #Marketing
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Uncover how Kantar ’s AI data-led approach to marketing measurement is helping top brands like Meta to ramp up performance. Join us live on June 11 at on our upcoming ADWEEK webinar to hear directly from MMM experts Igor Skokan from Meta and Henrik Hasselbalch Busch from Kantar. Register today: https://loom.ly/tFNmyCA
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Imagine one powerful platform - packed with smart tech and expertise - that gives you insights you need to make the right decisions. With agile insights across: ✨ Creative 🚀 Media 💡 Innovation 🌱 Brand Kantar Marketplace empowers you to take command of your consumer insights and deliver tangible outcomes that move the needle. Learn more today 👉 https://lnkd.in/d6xXHTms
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Next week on 12 June we will be revealing the #KantarBrandZ Most Valuable Global Brands Report 2024! Last chance to register for the launch event: https://loom.ly/MuoieC4
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Congratulations Kahlúa! Your ad ‘Gasp’ is the number 1 in Kantar’s Creative Effectiveness Awards 2024 in the digital/social category. Your great use of cheeky melodrama has definitely got the attention of consumers and truly connected with them. Download the free booklet here to discover all the winners and learn how to predispose more people to connect with your brand. https://loom.ly/gZ7evGY #KantarCEA #Advertising #Digital #Marketing #CreativeEffectiveness #AI Pernod Ricard
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Insights by Kantar reposted this
📈 How can you optimize your marketing investments across #product range, #distribution, #packaging, #pricing, and #promotion? And how can your brand Be More Present, capturing consumer choices away from competitors? Our study shows that brands that are always present 𝗮𝘁𝘁𝗿𝗮𝗰𝘁 𝟳𝘅 𝗺𝗼𝗿𝗲 𝗯𝘂𝘆𝗲𝗿𝘀 than those that are present on only half of buying occasions. Join Kantar’s Jane Ostler and Mars’ Rankin Carroll in a 10-minute conversation as they explore strategies for being more present with consumers and striking the right balance between digital and physical presence. To learn more about our study and the evidence-based framework for marketers on Brand Growth: www.kantar.com/Blueprint #BlueprintforBrandGrowth #Marketing #FMCG
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Last chance to participate in Kantar’s 2023 marketers’ survey and access early insights! We’d love to hear your perspective. Each year with Media Reactions we explore consumer perceptions of media channels and brands along with marketer’s views. Together this provides a comprehensive view of the current media landscape, and where it is heading. https://loom.ly/3VEIBF8 #Marketing #MediaReactions #Media
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Coming soon on 12 June... the new release of the #KantarBrandZ Most Valuable Global Brands Report 2024! Final call to reserve your place: https://loom.ly/MuoieC4 Raam Tarat, Nikhil Banga, Ellie Thorpe, Jenny Peters, Halina Bromberg, Lauren Rosenberg, Martin Guerrieria, Graham Staplehurst, Jane Ostler, Gonca Bubani
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Insights by Kantar reposted this
El Stage #IABMéxico: Evolución Digital en #IABConecta2024 fue un escenario repleto de innovación y conocimiento, donde se abordaron los cambios y avances más significativos en el ámbito digital. Agradecemos la presencia todos los líderes de la industria que fueron parte de este evento: Aaron C., Business Development & Content Acquisition Sr Manager en Samsung TV Plus; Rommel Valencia De Paz, Director Comercial Digital Grupo Multimedios; Carlos Hernández Guillén, Director General Comercial CDMX; Madelyn Cristina Pineda Linares, Chief Operating Officer & Partner en mck.agency; Juan Jose de la Torre, CEO en Raven.inc; Alina Alvarez Etchegaray, Líder de Innovación y Desarrollo en Nativo; Mauricio Martinez, Managing Director en Insights by Kantar; Luis Lopez Linaldi, Socio Fundador en Solórzano Linaldi; Mauricio Carrandi Lámbarri, Director General de LLYC México; Itzul Girón, CEO Celestial Dynamics | Presidenta CDETECH en Celestyal; Florentino Barrita, Director Legal en Grupo Fórmula; Agustin Rios, Socio Fundador EN #R1OSAbogados; Hector Aguilar, CEO Next AI Solutions, Director Ejecutivo de Ingeniería y TI de Grupo Fórmula; gracias por compartir sus experiencias y visiones sobre el futuro de la publicidad y el marketing digital, destacando nuevas tecnologías, estrategias de datos y casos de éxito que están redefiniendo el panorama actual. Sus conferencias ofrecieron insights valiosos sobre cómo adaptarse y prosperar en un entorno digital en constante evolución. Nos marchamos con una comprensión renovada y herramientas prácticas para impulsar nuestras estrategias. ¡Un día lleno de inspiración, aprendizaje y transformación gracias al apoyo de Fotec !
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