Nielsen’s unique Big Data + Panel approach is your solution to confidently plan, transact and measure your TV audience. Don’t let fragmentation stop you from reaching your audience 👥! http://nlsn.co/6040d4Wxk
Nielsen
Desarrollo de software
New York, NY 1.065.272 seguidores
Powering a better media future for all people
Sobre nosotros
Nielsen Holdings plc (NYSE: NLSN) es una compañía global de medición y análisis de datos que provee la visión más completa y confiable de consumidores y mercados en el mundo. Nuestro enfoque une datos de Nielsen con información de otras fuentes para ayudar a nuestros clientes alrededor del planeta en el entendimiento de lo que sucede ahora y lo que pasará en el futuro, y cómo actuar correctamente con dicho conocimiento. Por más de 90 años, Nielsen ha proporcionado información y análisis basados en rigor científico e innovación, y ha desarrollado continuamente nuevas formas de responder las preguntas más relevantes sobre las industrias de los medios, publicidad, comercio detallista y productos de consumo inmediato (FMCG). Como una de las 500 empresas más importantes de S&P, Nielsen tiene operaciones en más de 100 países, cubriendo el 90% de la población del mundo. Para más información visite www.nielsen.com/mx
- Sitio web
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http://nlsn.co/6006JMfty
Enlace externo para Nielsen
- Sector
- Desarrollo de software
- Tamaño de la empresa
- Más de 10.001 empleados
- Sede
- New York, NY
- Tipo
- Empresa pública
- Especialidades
- Television, Radio, Books & DVDs, Online, Music, Advertising Agencies, Telecom, Video Games, Sports, Streaming, SVOD, Marketing, Media y Measurement
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Empleados en Nielsen
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Nielsen ha compartido esto
Walled gardens. Open web. We break down how audiences are measured on these two dominant digital experiences and the unique measurement challenges they bring to advertisers. Learn all about digital measurement with our Nielsen Need to Know article https://bit.ly/4aIv3s0.
Need to Know: How to measure digital audiences and campaigns
nielsen.com
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🌟 Excited for Cannes Lions? Join us as Nielsen hosts a dynamic panel discussion on the Evolution of Live Sports! Learn how audience engagement, viewing experiences, and measurement are transforming the sports industry. Register today! https://lnkd.in/erayhJF8 Moderated by Nielsen’s Chief Product Officer Deirdre Thomas and Chief Revenue Officer Amilcar Perez, the event features speakers such as Kate Alessi, Managing Director of YouTube/Video Global Solutions at Google; Dana McGraw, Senior Vice President of Data and Measurement Science at Disney; Marco Nazzari, Director of Marketing at FIFA; Roberto Ruiz, Executive Vice President at TelevisaUnivision; and Diana Flores, Captain and Quarterback of the Mexican Flag Football team, Global Flag Football Ambassador for the NFL and IFAF, and Forbes "30 Under 30" honoree.
Nielsen at Cannes 2024
events.nielsen.com
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Dive deep into the heart of Esports with our Nielsen Media Valuation expertise! 🔐Using cutting-edge AI logo detection technology, we unlock the true worth of partnerships across streaming, social, and linear TV, reshaping how you perceive value in Esports collaborations. Contact us to learn more! http://nlsn.co/6048jpmmM
Contact Us - Nielsen Sports
https://nielsensports.com
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Nielsen ha compartido esto
📊 Brand building or performance marketing—which path will lead to greater success for your business? Let data-driven insights from Nielsen’s Annual Marketing Report be your guide! Discover how marketers worldwide are prioritising their initiatives and gain valuable insights to inform your decision-making process. https://bit.ly/4aNoXa2
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Boost your ROI potential with expert tips from Nielsen's Tina Wilson! Discover key strategies for mapping impact along the consumer journey in our latest article. http://nlsn.co/6041dl4eR.
‘Data driven’ is no longer enough for your ROI strategy | Nielsen
nielsen.com
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Nielsen ha compartido esto
Navigating today's media landscape requires accurate and comprehensive audience data. Nielsen's Big Data + Panel measurement approach combines the best of both worlds—large-scale data and detailed panel insights—to provide unparalleled understanding of consumer behavior. Find out how it can enhance your media planning and buying. https://bit.ly/3wYETrp
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Attention Advertisers 💡! Find viewers, with the right ads and content, at the right time using Nielsen’s Big Data + Panel approach. Contact us to learn more: http://nlsn.co/6041ebHyB
The power of Big Data + Panel measurement
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Nielsen ha compartido esto
📣 Advertising creative alert! Check out a selection of messages from leading advertisers in the travel sector during Q1 - so that you can create campaigns that stand out from the crowd. Understand competitive positioning by viewing your competitors’ actual creatives along with placement information - and more, all in one platform with Nielsen Click here for more insights: https://bit.ly/3WxBKsS.
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We had the honor of interviewing 🎤 Bing Chen, CEO & Co-Founder, Gold House about AANHPI representation and impact within the media industry. Check out our “Reaching Asian American Audiences” report for more insights. http://nlsn.co/6042eVNSA
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