ADWEEK’s Post

There's been a lot of discussion around the future CMO role. In the last 12 months, we've heard about brands cutting the position, (UPS, Etsy) and brands reinstating it, (Unilever, Gap). Today, Robert Klara, Jason Notte and Rebecca Stewart explore the changing nature of the CMO remit for ADWEEK's May cover story. No longer confined to managing a brand and its messaging, we found the post’s responsibilities now include a host of disciplines. Some CMOs have even mastered new corporate responsibilities well enough to step up to the CEO’s office. Today’s multi-skilled marketers are also taking board seats at other companies—experiences that can help them evolve further as CMOs. Don't take our word for it though, read the conversations with Everette Taylor, CEO at Kickstarter, Stephanie McCarty, CMO at Taylor Morrison, and Carrie Palin, CMO at Cisco, to uncover the many lives of today's CMO 👉 https://adweek.it/4an63WB

For our annual post-upfront interviews, Disney's Rita Ferro spoke with ADWEEK about the backstory behind the 2024 upfront event, including why Bob Iger graced the stage and what compelled her to appear as a Family Guy character.

It’s Friday again, and we’re closing out the week with a congratulations to new hires and promotions at agencies around the world.

The Houston Texans have selected Carmichael Lynch to create a new visual identity system for the NFL franchise. The collaboration includes launching a branding strategy and design system that pays tribute to the rich cultural tapestry of Houston, or H-Town, as it’s widely known.

VOICE | Much like The Emperor’s New Clothes, where the tailor exposes the vanity of his ruler, the unveiling this week of Jonathan Yeo’s portrait of King Charles III has been very … revealing. What does this painting say about history? What does it say about the future? Lachlan Williams has the story.

Nerds is showing up for pop culture brand moments throughout the summer with a campaign that looks to be shared by moviegoing audiences.

VOICE | "Applebee's Neighborhood Grill + Bar recently enjoyed a clear and positive brand mention in the finale episode of reality TV juggernaut Vanderpump Rules, wherein the group heads to San Francisco for a glamorous evening celebrating a close friend’s business launch.  So one of the highest-rated shows on cable TV surprises your brand with fashionable, high-exposure figures in your target growth segment, claiming your brand as the trophy moment of the evening and a bona fide source of their elation—what do you do? As marketers, our first reflex is a good one: React, and react swiftly, by extending an earned moment into an owned brand conversation. But is that all? It shouldn’t be. Extracting both quick and long-lasting returns from these earned moments is truly realized through a curiosity mindset with structured testing and learning." - Evan Weiner https://adweek.it/3wuhVZb

It’s no secret that kids love video games, and parents know it can be pretty hard to pry their eyes from the screen. One tourism brand has taken the “if you can’t beat ‘em, join ‘em” motto to heart with a first-of-its-kind program that gamifies the experience of IRL travel.