ADWEEK’s Post

While "Barbenheimer" set the cinema abuzz, its lessons extend far beyond entertainment. By embracing creativity and collaboration, businesses can transform their marketing strategies and captivate audiences in unique ways. #barbenheimer #barbiethemovie #oppenheimermovie #marketing #advertising

#Experientialmarketing is redefining brand-customer connections. By creating immersive, sensory-rich experiences, brands can deeply engage with their audience, leaving a memorable impact. Learn how this strategy stands out in a crowded advertising landscape and fosters lasting relationships in this insightful article: https://bit.ly/471ppPd

"What a night at the Oscars!”… While we were sleeping on this side of the planet, Barbie (The movie) was having its spotlight, showcasing how a doll can turn into an iconic supernova and change the landscape of communication, branded entertainment, and marketing. From influencer and celebrity partnerships who shared and generated the buzz before, during and after the movie, to interactive immersive campaigns and engagements around the world, to a cross-channel campaign, to product placement and co-branded initiatives, activations, diversity, inclusion…and lots and lots of PR! Everyone was sharing everything around the movie, the fashion, the actors, the moments….Mattel understood what narrative should Barbie take on, and managed to disrupt the traditional ways of marketing and thinking, while embracing innovation and inspiring audiences worldwide! #BarbieMovie #DisruptiveMarketing #CulturalPhenomenon #BrandPartnerships #ProductPlacement #InfluencerMarketing #SocialMediaBuzz #PR

📹🔥 Get ready to step into a new dimension of #advertising! 🌟✨ EXGOLAND's #AI-powered #metaverse is reshaping the way brands connect with audiences. 🚀🌐 Watch our video to explore immersive environments, emotional intelligence, and more!📹🔥

Thank you Ocean Outdoorfor sharing - some brilliant stats - 3D DeepScreen saw claimed attention rise to 55%. With 15% and 10% increases in attention between 2D full-motion and 3D DeepScreen, emphasising how 3D DOOH content can enable advertisers to win the battle for attention. And there was a 33% increase in 3D DOOH content being described as 'innovative'. This study illustrates how 3D DOOH content is proven to capture greater levels of attention, drive engagement with younger audiences, and enables brands to deliver high-impact, innovative campaigns which cut through the noise. #creative #dooh #deepscreen

Logos in #motion add an exciting twist to brand identity, captivating audiences with animated charm and bringing brands to life with a playful touch. #motiongraphicsdesign #motionart #brandbuilding #brandidentitydesign #startupmarketing

Gone are the days when celebrities play a scripted line for an ad. Today’s young consumers want to see their peers using the product and talking about it. 70% of Gen Z consider User Generated Contents when making purchase decisions. This is a huge opportunity for Ecomm brands. Imagine that people use virtual try-on for products while creating contents. This is an auto-influencing channel for the creators while highlighting the purchasing power for the consumers. Certainly this will bring the product marketing height to another level. #augmentedreality #webar #virtual #tryon

“We start with an idea, and then look for ways to tell that story in interesting ways” says Dan Dawson, Chief Creative Officer, Grand Visual in an interview with Rajiv Raghunath. With a global DOOH presence in 70 markets, Dan talks about how technology helps spur creativity in the space. Read this exclusive interview below . . #doohadvertising #creativetechnology #OOHinnovation #creativitymatters #GlobalDOOH #OOHtrends #futureofadvertising

Imagine your brand stealing the spotlight, captivating audiences and sparking conversations. That’s where we come in; we don't just advertise, we create immersive experiences. With our team of creative visionaries and media experts, we craft bespoke campaigns that resonate with precision. Let's turn your brand into an unforgettable journey that leaves a lasting impact. #PoweringBrands

Branding vs Marketing "#Branding" is the process of creating a distinct image and identity for a product, service, or company, while "#marketing" involves the overall #strategies and activities to promote, sell, and distribute that product or service. Branding establishes a unique presence, while marketing encompasses various #tactics to reach and engage the target audience. #architectural #marketing #appel #bmw #cocacola #intel #netflix