🌴 ADWEEK's guide to Cannes is here 🌴 When it comes to the Cannes Lions International Festival of Creativity, every year seems the same and yet also totally different. The bottomless rosé and yachts aren’t going anywhere, but what once was a gathering of creative weirdos and production houses is today a disorienting melange of tech execs, celebrity entrepreneurs, Instagram influencers, activists and about 50 other subsets of the marketing universe. So what should you be looking out for, either as a first-time attendee or a veteran returning to an ever-changing landscape? ADWEEK has you covered with this year’s guide to all things Cannes Lions. David Griner returns and shares... 🫢 The Dos and Don'ts of Your Time at Cannes: https://adweek.it/3z0B7yr 🤝 The Top Spots to Network With Creatives at Cannes: https://adweek.it/3z4PFNj 🤩 These Celebs Mean Business at This Year's Cannes: https://adweek.it/4b0fGLb 🦸 A Guide to Approaching Your Hero, Dream Client and Future Boss at Cannes: https://adweek.it/3VxThQR 📣 5 Topics That Will Be the Talk of Cannes: https://adweek.it/4aWkilx
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Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek's award-winning coverage reaches an engaged audience of professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.
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Here's more from Netflix's NFL game plan. See the details from Netflix's NFL pitch deck on how much it's charging for sponsorship packages. According to sources, sponsorships are going for more than $5 million, with each having a different distribution of ad units across the streamer's upcoming NFL Christmas games. ADWEEK breaks down the Xs and Os below:
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Whether you’ve been there a million times or will be walking the Croisette for the first time, Cannes Lions has a mystique that’s unmatched. But like anything in this industry, it’s evolved over the decades. ADWEEK CEO Will Lee and I sat down to discuss what it’s been, what it is now, and where it’s going, sharing the individual conversations we had this week with industry luminaries Lou Paskalis Michael Kassan and Shelley Zalis as well as our very own Ryan Joe, Editor-in-Chief. It’s the first in our special “Cannes Dispatch” podcast lineup—and it’s a hearty dose of insight and intel from the people who know best. Hope you enjoy. More to come from us and Chief Content Officer Zoe Ruderman this week! See you in the sun! ☀️
En Route to Cannes with Will Lee and Jenny Rooney
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SCOOP: The Trade Desk is threatening to demonetize Yahoo's video, over allegations that Yahoo is falsely declaring its video as in-stream. Some worthwhile Friday afternoon reading.... https://lnkd.in/eyH6RYXk
The Trade Desk Threatens to Demonetize Yahoo Video
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Celebs rarely come to Cannes just to socialize on adtech yachts. If they’re not promoting their own startups, they’re guests of major corporations hoping to leverage their star power to get more butts in seats at the Palais. Here are some of this year’s best-known names in attendance 🤩
These Celebs Mean Business at This Year's Cannes
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EXCLUSIVE | The Trade Desk alerted buyers earlier this week of plans to no longer monetize Yahoo’s video after it alleged the publisher had been consistently misrepresenting the inventory as in-stream, a type of online video that typically fetches higher prices from buyers.
The Trade Desk Threatens to Demonetize Yahoo Video
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Traditionally, protests at the festival have primarily come from environmental activists rallying against the ad industry’s role in helping fossil fuel companies and other high-emitting industries sow public mistrust in climate science. And despite top officials calling out the ad industry for their connections to polluters, many of the more confrontational environmental groups are skipping the glitzy ad conference, partially because of cost.
Activism Will Look Different at Cannes Lions 2024—Here's Why
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VOICE | The conflation of preference and loyalty is one of the fundamental misunderstandings of modern marketing—so Tiffany Wilburn sets the record straight, looking at two businesses both claiming to seek loyalty.
Marketers Need to Differentiate Loyalty vs. Preference Goals
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