ADWEEK’s Post

Apply strategic marketing frameworks to Bravo's Vanderpump Rules?! I had to do it! I hope you enjoy my latest piece for ADWEEK, which quickly (2-3min read) details best practice for strategically capitalizing on timely earned moments for your brand. "In the end, we must act on earned media moments through organized logic followed by tactics, versus acting on tactics and backing them into logic." Can you relate to the framework in the article that I devised and leverage? What have been your successes and challenges when maximizing surprise earned moments for your brand? (P.S. I'm a Bravo diehard and haven't missed a single episode of ANY Real Housewives franchise over the past 10+ years! Any other Bravo aficionados out there?) --------- #MarketingStrategy #MarketingExperimentation #EarnedMedia #Adweek #VanderpumpRules #ArianaMadix

TV shows and movies have long been a playground for brands, and this week was no exception. From classic snacks sneaking into scenes to luxury beverages being unapologetically front and center, we’re serving up a fresh list of the most notable product placements you may have missed. https://lnkd.in/d9Y8c_as BENlabs ProductPlacement.com Product Placement Blog #productplacement #brandedentertainment #marketinganalytics

What could be more "Bridgerton" than a Ladurée tea time? LADURÉE & BRIDGERTON TEA TIME ❣️🫖🧁 To coincide with the release of season 3 of The Bridgerton Chronicle, Ladurée is teaming up with Netflix to bring its refined world to life in a unique collaboration. A meeting that seems to go without saying, so much so that the world of high society in Bridgerton has mirrored that of Ladurée since 1862. Netflix and Shondaland have teamed up with Maison Ladurée one of the world’s most famous makers of high-end pastries and macarons, to give us all a taste of the life of English nobility. The exclusive Bridgerton collection of macarons and patisseries from Maison Ladurée isn’t just the perfect way to imagine yourself at one of the fancy parties from the show. The Bridgerton-inspired pastry collection from Maison Ladurée is available starting May 1, 2024, just in time for when the first batch of season three episodes drop a few weeks later. Collections start at $3.60 per box and will be available from the Maison Ladurée website. Ladurée's collaboration with Netflix's Bridgerton series is more than just a #partnership: 1️⃣ Riding the Wave: By aligning with the global phenomenon that is Bridgerton, Ladurée taps into a vast, dedicated fanbase, ensuring their #brand remains top-of-mind for consumers. 2️⃣Immersive #Experiences: Ladurée goes beyond #products, creating immersive experiences at their Champs Elysées location. They transport customers into the world of Bridgerton, elevating tea-time into a luxurious affair. 3️⃣Exclusive Offerings: The limited-edition "LADURÉE X BRIDGERTON" 14 Macarons Gift Box generates excitement and urgency, driving demand and enticing #customers to indulge in Bridgerton-inspired luxury. 4️⃣Strategic Partnerships: Teaming up with Shondaland Netflix amplifies Ladurée's reach and exposure, leveraging the series' #promotional efforts to further boost brand #visibility. 5️⃣Perfect Timing: Launching just before the release of season three episodes capitalizes on heightened anticipation, positioning Ladurée as the ultimate destination for fans seeking to enhance their viewing experience. #marketing #communication #strategy

Who will win the Thinkboxes Award from these five TV spots? See the summer shortlist here... #ad #marketing #digital #digitalmarketing #agency #brand #mediaowner #advertising #adagency #advertisingagency #creatives #creativity #creativeagency #mediaagecny #brandagency #marketingagency #marketingandadvertising #contentmarketing #Thinkboxes #mediaplanning #TV #adland #communications #marcomms

Catch the new episode of “Yeah, that’s probably an ad” where we discuss how digital marketing has evolved over the years with respect to the restaurant industry. https://lnkd.in/ecMqSzFk

It doesn’t matter if it's a new restaurant, or a pair of shoes: hearing positive reviews from people is valuable when I’m deciding if I want to spend money on something. That’s why video testimonials are so important for any company. They inject trust, credibility, and relatability into your brand's narrative, making your product or service shine even brighter. Nothing beats hearing real voices sharing their genuine experiences. #videostorytelling #videoproduction #contentmarketing #testimonials

This guy. My biz partner Huge Galdones. Making homemade Butter Mochi for our open house last Friday at our new studio LIKE A BOSS. (If you missed it, let us know, we are gonna start doing a fun breakfast hangout series) Also many thanks to Missy Maan de Kok Myers who we basically couldn't get anything done without! What we are building over at Roll Cut Studios (Agency focused Video & Photo), Skalawag Productions (Direct Brand focused Video & Photo) fills me up with so much excitement (and sometimes panic ;) A lot of what we talk about when we aren't on set shooting Food & Beverage work is the idea of hospitality - extending the table, taking care of people, while also doing the cool stuff. He made a whole spread for the party: Spam Musubi, Kalua Pork, Mac Salad, Butter Mochi, etc. I also made some killer Painkillers to go along with our tiki theme. And we were chatting about how it would be fun to do this every couple months for clients, collaborators and friends. Extend the table, invite people to hang and cook for them. So stay tuned for our upcoming breakfast series where we cook you breakfast, and provide some space to be human, extend the table and learn what's happening in each others lives. #foodandbeverage #advertising #marketing #videoproductioncompany #hospitality

We're not thinking if we're thinking like everyone else Consumers are compelled to socially share when products & experiences are ATYPICAL! One's that strike emotional connections to their lifestyles. What motivates you to share? Decades ago we weren't walking around with phones in our hands... Now we're all potential brand ambassadors & storytellers. National Camera Day. GoLidZ #restaurants #digitalmarketing #foodservice #socialmedia

Liquid Death has announced an innovative partnership with the upcoming Netflix film "Rebel Moon." Using the actual filming locations from 'Rebel Moon,' the brand has created an ironic twist where Imperium soldiers are seen unwinding after a grueling day with an ice-cold can of Liquid Death. For marketers, this raises an intriguing question: How can your brand creatively leverage popular culture to create a campaign that stands out while remaining authentic to your brand identity? https://lnkd.in/eEEjAFz7

Stories > products. This is what I've found to be most powerful for brands. Faceless brands are a thing of the past. People want to see the faces, hear the voices, and connect with the stories of the brands they invest in. These emotional connections create a lasting impact that fosters trust and creates loyal customers. Storytelling is the ultimate differentiator. #storytelling #brandstorytelling #foodmarketing #cpg