There's been a lot of discussion around the future CMO role. In the last 12 months, we've heard about brands cutting the position, (UPS, Etsy) and brands reinstating it, (Unilever, Gap). Today, Robert Klara, Jason Notte and Rebecca Stewart explore the changing nature of the CMO remit for ADWEEK's May cover story. No longer confined to managing a brand and its messaging, we found the post’s responsibilities now include a host of disciplines. Some CMOs have even mastered new corporate responsibilities well enough to step up to the CEO’s office. Today’s multi-skilled marketers are also taking board seats at other companies—experiences that can help them evolve further as CMOs. Don't take our word for it though, read the conversations with Everette Taylor, CEO at Kickstarter, Stephanie McCarty, CMO at Taylor Morrison, and Carrie Palin, CMO at Cisco, to uncover the many lives of today's CMO 👉 https://adweek.it/4an63WB
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Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek's award-winning coverage reaches an engaged audience of professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.
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Dennis Yu is an Influencer Making the phone ring for local service businesses via the Are You Googleable report, training, and certified agencies. Search engine engineer…
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ADWEEK reposted this
It's interesting to see how brands and agencies are utilizing AI in their strategies. Thanks to Michael Lacorazza for taking me behind the scenes of the new U.S. Bank campaign from Supernatural.
How US Bank Used Supernatural AI to Fast Track Its New Ads
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U.S. Bank has been around for 161 years, but its latest campaign is as modern as it gets, utilizing AI to get it to market in less than four months. The campaign, “The Power of Us,” is the first under chief marketing officer Michael Lacorazza, who has been in the position for seven months. Lacorazza tapped New York-based agency Supernatural, instead of McCann, which U.S. Bank named its creative agency of record in 2020, to head up the campaign, and AI was utilized in the strategy to help speed up the process.
How US Bank Used Supernatural AI to Fast Track Its New Ads
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ADWEEK reposted this
Unabashed fangirl over here of the work that Design Army® does, in general, but specifically their campaigns for Hong Kong Ballet. Simply mind-blowing. Swan Lake, this is not. So give yourself a 3-minute break and watch this sci-fi inspired mini-masterpiece of movement, scenery, music, color, imagination, wit and athleticism. Plus aliens! ADWEEK #marketingandadvertising #dance #ballet Pum Lefebure Septime Webre
Hong Kong Ballet Gets an Alien Invasion in Stunning New Ad
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VOICE | As we close out another Asian American, Native Hawaiian, and Pacific Islander (AANHPI) Month, here are reflections and learnings from Rebecca Chow Kluin's time in advertising.
AAPI Month Reflections: What’s so Bad About a Little Shine?
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Discover Frasers Group’s data-backed playbook for engaging Gen Z shoppers and fueling their brand loyalty from Danielle Woodland, performance marketing manager at Frasers Group and SheerID’s Anjanette Hill Mendoza on our upcoming ADWEEK webinar. Register now: https://adweek.it/4aHIdVJ
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Explore the latest marketing trends, connect with brand leaders and get the boost of inspiration your team needs to take your business to the next level. 🚀 Prioritize your professional growth at #Brandweek. https://adweek.it/3yEn5Ch
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ADWEEK reposted this
A leak of 2,500 internal documents, which Google has confirmed are real, sheds some light on the workings of its search engine--like what data Google collects, how it relies on links and how it views small websites. I have the details. W/ Travis Tallent, Michael King, Rand Fishkin Latest for ADWEEK
5 Reveals From Google’s Leaked Search Docs
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A little light is shining on Google’s Search black box. A leak of 2,500 internal documents, which Google has confirmed are real, sheds some light on the workings of its search engine—which has long been a mystery for search-engine-optimization experts and businesses—like what data Google collects, how it relies on links and how it views small websites.
5 Reveals From Google’s Leaked Search Docs
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