It’s Friday again, and we’re closing out the week with a congratulations to new hires and promotions at agencies around the world.
ADWEEK’s Post
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I’ve always fkn loved this ad, let me explain why. If you don’t know this particular ad it was created in 2018 as an apology for a bit of a screw-up by KFC in the UK. They’d run out of chicken. Absurd I know. Customers were outraged and sales plummeted. But what do you do when you f#ck up? You own it. Better still, own it with a smile or a giggle. Print an apology, but don’t get the lawyers to write it, instead get a creative agency to do it - some clever and talented people at Mother in London created this for KFC. Crisis management handled creatively. Honesty, humility, and humour all wrapped up with some cheeky irreverence. Job done. According to some stats I looked up the ad generated over 900 media articles, 1.2 million social media mentions in 48 hours (90% positive), and 8.6 million impressions on Twitter (that thing that used to be popular before becoming X) in just three days. According to research, it was a hit with consumers who were miffed at not being able to get their fried unfeathered friends. Sales rebounded rather quickly. It even went on to win a Grand Prix at Cannes. Creative ideas can do wonders for brands. From sales to apologies and everything in between. The more creative thinkers we have out there in the world - the better. And the more that can come up with fkn funny ideas - even better. ⚡ ⚡ ⚡ ⚡ ⚡ ⚡ ⚡ ⚡ ⚡ ⚡ ⚡ ⚡ ⚡ ⚡ ⚡ ⚡ ⚡ ⚡ ⚡ If you or someone you know is looking to start a creative career in advertising I have recently relaunched NOTHING LIKE AN ADVERTISING SCHOOL, you can read more here - https://lnkd.in/g5-9yPUX ⚡ ⚡ ⚡ ⚡ ⚡ ⚡ ⚡ ⚡ ⚡ ⚡ ⚡ ⚡ ⚡ ⚡ ⚡ ⚡ ⚡ ⚡ ⚡ I also offer personal 1:1 creative career coaching to individuals at all stages of their creative career journey. Please get in touch if you want to know more. #advertising #creativity #creativecoach #creativedirector #adschool #advertisingideas
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Experienced B2B leader with a track record as a strategic and results-driven team-player who thrives in challenging environments. Poised in pressure situations and skilled in making connections, makes goals a reality.
HOT TAKE ALERT 🏆✨ As we dive into TV and film awards season, let's talk about awards in marketing and advertising. My hot take? They don't matter as much as we want to believe. 🤔 Last night on LinkedIn, I came across a post by a creative director on the hunt for their next gig. Despite a trophy case full of awards🏅, he lamented about not being heard at his last agency. Curious, I Googled the award-winning campaigns he mentioned. 🧐 I asked myself: ✅ Did it move the needle towards the client's goals? ✅ Did it help solve the issues they wanted to address? ✅ Did it open up new opportunities for them? They were undeniably stunning and produced for big brands, but here's the catch – they seemed more like 'prestige' work for portfolios than solutions that impacted the client's success. (and as a focus group of one, I had never seen any of it before, even though I had seen plenty of other ads for those same brands) Don't get me wrong, I love it when VisionPoint Marketing's work wins awards. 🎉 It's a celebration of partnership and hard work with our clients. But let's not mistake that validation for proof of good work. Hitting goals, surpassing KPI benchmarks, and empowering the client – those are the metrics that truly matter, in my humble opinion. 💪📈 Winning awards doesn't necessarily mean it was the right work for the client. What's your take on awards? Over-pursued or worth it? Let's discuss! 🔍🏆 #MarketingAwards #Advertising #MetricsThatMatter #ClientSuccess #CreativeIndustry 🚀
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If anyone is interested, this was the “Challenges” board from agencies at the Digiday media buying summit a few weeks ago. As you would expect, lots of challenges with efficiency, process improvement and hiring. There’s so much manual work being done in the ad tech ecosystem which leads to process breakdowns, burnout, and margin pressure. These are the things we focus on improving everyday at Ad Reform
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Get your entries in
👋 Calling all Northern Creatives! You have until the 26th April at midnight to enter the work you're most proud of! Woo this year's judges and bag yourself a Prolific North Creative Awards accolade! (Also Ellie Harrison is on holiday till Tuesday so I'm sure an extension for Monday is up for grabs...just don't tell her I said anything 🤫 ) You can enter advertising campaigns, rebrands, launches, content, designs, spaces, packages, websites, videos, broadcasting programmes - we want to see all the best the North has to offer! 👀 OR you can shout about how amazing your team/business is in one of the following categories: Creative Agency, Brand, Studio or Production Company. It's been a turbulent time for creatives in the past few months so it's more important than ever to come together, celebrate our achievements and shout about the brilliant work we do in the North! The Awards will be hosted on the 27th of June at Victoria Warehouse. So hurry up, write that entry and earn the recognition you deserve 🏆 👇 #PNCreativeAwards #CelebrateTheNorth Prolific North
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Lots of important points in here from Michael Guth related to the complexity of today’s media environment for local businesses. But this is the line that stood out to me: “Now it’s really up to advertisers and us to partner together to experiment and continue to test and learn on the local and on an enterprise level.” With so much shifting & so much disinformation, love that our local Spectrum Reach teams are on the ground to help community businesses figure things out. They can use these same tools to successfully compete & grow just like the big national brands. Their success is important for all of us.
Innovator Insights: Spectrum Reach’s Michael Guth - Brand Innovators
https://www.brand-innovators.com
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Effective brand extension that combines solid strategy, crafted creative, and a results-driven approach that develops licensing relationships and delights your fans.
😵💫We're going to need a bigger venue😵💫 If you did the Not Just Colouring In Survey (thank you 🙏) You were the first to know about the creatives only launch event on the 24th April. Well, we sold out. But don't panic! We’re speaking to the venue - follow the same link to join the waitlist, then as soon as we’ve confirmed more capacity 🤞 you’ll get a notification to get your tickets on a first come first served basis. We’re new to this. Maybe a free bar wasn’t such a good idea 🤔 Survey respondents that DIDN'T get a ticket - you'll get priority. Get your name on the waitlist ⏩ Remember - strictly #creatives and creative leaders only in licensors, licensees, agents, agencies (yes agencies in the same space are very welcome), retail, entertainment, heritage, sports and brand. Could be PD, any design, marketing, brand, social, content ... if you're in a creative or creative leadership role - you're in. ♥️ Thanks to everyone that already got their ticket ♥️
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Driving Business Growth l Versatile Business Development Leader | Strategic Sales Executive | Entrepreneurial Visionary in Media and Marketing
In my role as a business development executive within the advertising realm, a distinct trend has emerged – a trend of job transitions occurring more swiftly than in many other professions. This phenomenon has become an intrinsic facet of the advertising landscape. Out of the considerable workforce of 75,000 individuals in the agency domain, an astounding one in three professionals opts to shift roles each year. While often prompted by a sense of professional evolution, it's worth noting that this migration can frequently be attributed to various factors, such as the desire to transcend one's current position, the pursuit of a more compatible creative director, or the aspiration to collaborate with esteemed figures in the realms of marketing, media, or research. Ultimately, this dynamic fluidity in the advertising industry encapsulates both the drive for personal growth and the aspiration to collaborate with the best minds in the field. It's a testament to the ever-evolving nature of our profession and the ceaseless pursuit of excellence that drives us forward. Here's to a future of endless possibilities and meaningful connections in the world of advertising.
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Resharing the one and only Charlie Dark because this is important. We are now in our 6th year of Tempo and we have seen 2-3 hype cycles of running getting popular again. I think this applies to all sectors and passion points, but if you are an expert in something that you are passionate about, and you’ve put in multiple years of work to make it happen regardless of getting paid for it, do not give your knowledge away to brands and agencies for free. One person doing this can stop everyone else getting paid. Remember that your insights are absolutely vital to brands who often don’t have a clue what’s going on on the ground and are here today/gone tomorrow.
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Building DTC brands to 8 and 9 figures | Founder of Soar With Us & For You Advertising | Triple Whale's "Agency of The Year" Winner
In 2019, I was broke and unhappy in corporate slavery. Today I run 2x 7 fig agencies… Here’s how I turned it around: I struggled to imagine any of this was possible back in 2019. So did most of my colleagues… But that gave me the boost I needed. I was determined to prove myself and other people wrong. So I stopped going out. Sacrificed my summer and weekends. Said no to festivals. And put everything into starting an agency. It was tough, but after 3 months we had our first couple of clients. After 6 we were hitting £5K months. At the time it was life-changing. Nowadays: → Running Soar With Us and For You Advertising → Helping hundreds of ecom brands scale every year → Managing 50+ staff Just goes to show you can always turn things around. ps. Which other marketers should I be following on here?
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