👩🎨 𝐓𝐡𝐞 𝐚𝐫𝐭 𝐯𝐬 𝐭𝐡𝐞 𝐦𝐞𝐬𝐬𝐚𝐠𝐞: 𝐥𝐞𝐭'𝐬 𝐭𝐚𝐥𝐤 𝐚𝐛𝐨𝐮𝐭 𝐂𝐡𝐚𝐫𝐥𝐞𝐬 𝐈𝐈𝐈’𝐬 𝐩𝐨𝐫𝐭𝐫𝐚𝐢𝐭 💡
The British Royal Family has had its fair share of communication fails lately (a topic for another day, but certainly material for communication studies). Earlier this week, they unveiled the first official portrait of King Charles III, and social media exploded with opinions.
🤔 𝐒𝐨, 𝐰𝐡𝐚𝐭 𝐝𝐨 𝐰𝐞 𝐭𝐡𝐢𝐧𝐤?
There are two voices inside my head:
💭As an art enthusiast, I admire the technic and aesthetic qualities of the painting. It's a stunning piece, resolutely modern, quite unexpected from King Charles.
💭 As a communications professional, I can't help but notice that the message conveyed may not be the one intended by the royal family or the artist (at least based on his declarations).
𝐀𝐧𝐝 𝐭𝐡𝐨𝐬𝐞 𝐝𝐢𝐬𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐬 𝐚𝐫𝐞 𝐰𝐡𝐚𝐭'𝐬 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐧𝐨𝐢𝐬𝐞 𝐨𝐧 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚. Plus, let's be honest, people do love to hate the royals.
When the artist paints a red background as an extension of the military outfit and a traditional symbol of royalty, people see a bloodbath, a reference to the UK's imperialistic history… or even satanism.
The butterfly, supposed to symbolize monarchy, metamorphosis, and ecological commitment, is interpreted by some as a conspiracy sign. 🤷♀️
👉 This clash between original intent and public interpretation shows just how tricky communication can be, even for centuries-old institutions. It's a reminder that you should always consider how people with different backgrounds and cultures might perceive your creative work. This is particularly true in #Luxembourg.
𝐍𝐨𝐰, 𝐭𝐞𝐥𝐥 𝐦𝐞: 𝐰𝐡𝐚𝐭 𝐝𝐨 𝐘𝐎𝐔 𝐭𝐡𝐢𝐧𝐤 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐢𝐬 𝐩𝐚𝐢𝐧𝐭𝐢𝐧𝐠?
Beautiful, disruptive and modern piece of art? Or literally painting the King in a bad light?
Visit Napa Valley Content Creator & Social Media Manager / Creative Producer / Photography / Film
4wBest marketing campaign of the year. Everyone's talking about it. It'll go down in history as one of the best known paintings of a Royal. It's stirred up controversy and conversation, good, bad, etc. That's good art. And one day, after the pearls have stopped being clutched... it'll just be another painting. Our eyes now used to seeing it thousands of times. Much the way a controversial Oscar dress fades into distant memory. But it'll still be known for the stir it caused, and that's generally the story behind most well known paintings.