Campaign US

Gaming company Supercell launched its first game in five years today, Squad Busters, and enlisted celebrity actors and popular creators to embody its new characters. Watch the ad here:

People moves: GUT Los Angeles has elevated executive creative directors Ariel Abramovici and Bruno Acanfora to co-chief creative officers, the agency shared exclusively with Campaign US. Details:

WATCH: Eleven professional sports leagues, the Huntsman Mental Health Institute and the Ad Council have teamed up to launch a campaign, The Rituals We Share, in which star athletes share the steps they take to care for their mental health.

Introducing Campaign US' 2024 Agency Performance Review! Discover the definitive analysis of over 50 leading U.S. agencies, meticulously crafted to highlight crucial performance metrics from 2023. Our comprehensive review spans business expansion, innovation, creativity, accolades, talent development, diversity, and sustainability—covering every facet of agency success. Elevate your industry understanding with The Knowledge and unlock the complete insights of this landmark report. Subscribe today: https://brnw.ch/21wKhKS #AgencyPerformance2024 #ad #marketing #digitalmarketing #digital #advertising #agency #brands #creatives #adagency #creativity #creativeagency #brandagency #advertisingagency #communications #adland #mediaagency #media #techagency #mediabuying #marcomms #brandmarketing #media #mediabuying #mediaowner #marketer #Subscription #freetrial #CampaignUS

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"Let's champion gender agnosticism in leadership, paving the way for a more effective and inclusive workforce where competence — not gender — defines leadership," writes DDB Chicago's Juie Shah.

There are at least 25 alternatives to third-party cookies — but which is best? With a focus on succeeding across three core pillars of digital marketing, these alternatives have been explored in the hopes of establishing the most stable, easy to input and reliable post-cookie solutions out there.

Question of the week: When WPP chief executive Mark Read was targeted by deepfake scammers earlier this month, it was a reminder of the potential dangers of AI. Campaign asked adland whether what happened to Read should be a wake-up call for the industry. Read answers from Vixen Labs now part of House 337's Jennifer Heape, Notorious Communications' Catherine Offord, Uncharted's Fern Miller and T&P𝑚's Oliver Feldwick.

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Account win: Helen of Troy, which owns brands such as Revlon and OXO, has selected Razorfish as its creative agency of record in the U.S., the agency revealed today. Helen of Troy’s Chris Osner-Hackett said that Razorfish stood out for its “proposals backed by data” and “clear understanding of consumer journeys and brand performance.” Details: