There's been a lot of discussion around the future CMO role. In the last 12 months, we've heard about brands cutting the position, (UPS, Etsy) and brands reinstating it, (Unilever, Gap). Today, Robert Klara, Jason Notte and Rebecca Stewart explore the changing nature of the CMO remit for ADWEEK's May cover story. No longer confined to managing a brand and its messaging, we found the post’s responsibilities now include a host of disciplines. Some CMOs have even mastered new corporate responsibilities well enough to step up to the CEO’s office. Today’s multi-skilled marketers are also taking board seats at other companies—experiences that can help them evolve further as CMOs. Don't take our word for it though, read the conversations with Everette Taylor, CEO at Kickstarter, Stephanie McCarty, CMO at Taylor Morrison, and Carrie Palin, CMO at Cisco, to uncover the many lives of today's CMO 👉 https://adweek.it/4an63WB
ADWEEK
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All the news, insights and inspiration you need to know in advertising, marketing and media.
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Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek's award-winning coverage reaches an engaged audience of professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.
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http://www.adweek.com
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Dennis Yu is an Influencer I help local service firms scale marketing via SEO and AI-- speaking, courses, coaching, and agency implementation.
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Updates
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It’s Friday again, and we’re closing out the week with a congratulations to new hires and promotions at agencies around the world.
Revolving Door Roster Updates: Croud, Harbor, Rapp & More
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ADWEEK reposted this
The new campaign from Thinx Inc. stars "real bleeders telling real jokes about a really normal bodily function." Or as I dubbed it: comedians in cars testing panties. Check out this high-larious short film with Natasha Leggero and X Mayo ad-libbing and road-raging their way across LA while doing a Thinx product demo (for the brand's new 12-hour protection underwear). This work might have you believing that we can talk publicly about anything these days. Sadly, that's not true with some female-targeted products. Read on, LinkedIn friends. ADWEEK #marketingandadvertising BBDO LA BBDO Atlanta Lara Everly
Comedians in Cars Testing Panties: Thinx Ad Busts Taboos
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The Houston Texans have selected Carmichael Lynch to create a new visual identity system for the NFL franchise. The collaboration includes launching a branding strategy and design system that pays tribute to the rich cultural tapestry of Houston, or H-Town, as it’s widely known.
Houston Texans Pick Carmichael Lynch for New Visual Identity System
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VOICE | Much like The Emperor’s New Clothes, where the tailor exposes the vanity of his ruler, the unveiling this week of Jonathan Yeo’s portrait of King Charles III has been very … revealing. What does this painting say about history? What does it say about the future? Lachlan Williams has the story.
King Charles' Bloody Portrait Shows the Royal Brand Is Stale
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Nerds is showing up for pop culture brand moments throughout the summer with a campaign that looks to be shared by moviegoing audiences.
NCM Teams With Nerds for On-Screen Holographic Cinema Campaign
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VOICE | "Applebee's Neighborhood Grill + Bar recently enjoyed a clear and positive brand mention in the finale episode of reality TV juggernaut Vanderpump Rules, wherein the group heads to San Francisco for a glamorous evening celebrating a close friend’s business launch. So one of the highest-rated shows on cable TV surprises your brand with fashionable, high-exposure figures in your target growth segment, claiming your brand as the trophy moment of the evening and a bona fide source of their elation—what do you do? As marketers, our first reflex is a good one: React, and react swiftly, by extending an earned moment into an owned brand conversation. But is that all? It shouldn’t be. Extracting both quick and long-lasting returns from these earned moments is truly realized through a curiosity mindset with structured testing and learning." - Evan Weiner https://adweek.it/3wuhVZb
What to Do Next When Your Brand Gets Surprise Earned Media
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It’s no secret that kids love video games, and parents know it can be pretty hard to pry their eyes from the screen. One tourism brand has taken the “if you can’t beat ‘em, join ‘em” motto to heart with a first-of-its-kind program that gamifies the experience of IRL travel.
Who Needs Minecraft? Kentucky Tourism Creates Game for Kids
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ADWEEK reposted this
So you know that "Ta-dum!" sound you hear just before you stream a Netflix movie? How about the "Dun-Dun!" noise that separates segments of Law & Order? They're called sonic logos, and they're an increasingly important piece of contemporary branding. Ever wonder how they make those things—and why? As visual overload from our screens tires our eyes, companies have reached for our ears to make sure we know what we're watching—and, of course, buying. I tracked down some of the experts in this rarified field and ferreted out the surprising stories behind five famous sonic logos. Check out my Adweek piece here. https://lnkd.in/edZUqDRk
How 5 Companies Built Sonic Logos to Immortalize Their Brand
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