Independent since 1922. A collection of over 300 fierce and fiery folx who understand that bringing real value to a person’s life is the boldest thing a brand can do. And this isn’t just what our work does for our clients, it’s who we are. Which means every single thing we create, big or small, is an opportunity to make work that matches the same attitude as our agency: Impossible. To. Ignore.
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1170 Peachtree St. NE
14th Floor
Atlanta, GA 30309, US
100 North Tampa Street
Suite 2500
Tampa, FL 33602, US
Our Brand Strategist Navyata Bansal is in Campaign US this morning with the representation reality check the industry needs to hear! #AAPIMonth #DEI #RepresentationMatters
"True connection comes from true insight, which only happens when marketers go beneath the surface," writes 22Squared's Navyata Bansal. "Cultural celebration extends beyond mere inclusion; it's about genuinely honoring and uplifting diverse communities."
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Amazing day volunteering at Piedmont Park Conservancy with Trade School and 22Squared! Thank you MobileFuse for sponsoring and to Jenny Yeend, Austen Tully (she/her), and Mariah Johnson for coordinating.
If you need us we'll be celebrating our latest win from Digiday for Best Emerging Technology Campaign. We're going to need A LOT of balloons Party City! Congrats to all the finalists! 🎉
This year’s Digiday Media Buying and Planning Awards winners found success with data-driven, personalized and inclusive campaigns across the dynamic media landscape. #Agencies and #brands are increasingly leveraging emerging technologies and influencer partnerships to amplify brand messaging, engage target audiences and drive impactful results. Check out the full winners list here: https://lnkd.in/ejvPqEVp Best Agency Partner ■ Mediaplus Group ■ My Code and GMC Best Connected/Streaming TV Campaign ■ Quantcast and Havas Media Network Best CSR Initiative ■ Duncan Channon & CTPP Best E-Commerce Strategy ■ Carhartt + January Digital Best Emerging Technology Campaign ■ Party City & 22Squared Best First-to-Market Strategy ■ CMI Media Group & AstraZeneca Best High Impact Creative ■ Sharma Brands Best Influencer Partnership ■ GSD&M + Pizza Hut Best Omnichannel Campaign ■ Mediaplus Best Out-of-Home Campaign ■ DIVE Billboards Best Podcast Campaign ■ Rakuten & Ocean Media Best Retail Media Strategy ■ Sony + Tinuiti Best Social Commerce Strategy ■ BLP Beauty & MedCline (Amenity Health, Inc.) Best Use of AI ■ Ring & Initiative Best Use of Data ■ Known Best Use of Technology ■ EssenceMediacom & GroupM Nexus Digital Media Campaign of the Year ■ Hearts of Science x HBO Max Independent Media Agency of the Year ■ PMG Media Agency of the Year ■ Movers+Shakers Media Plan of the Year ■ Initiative & T-Mobile Traditional Media Campaign of the Year ■ Hearts & Science
While many DEI initiatives are under threat, we're instead doubling down. Diversity Equity and Inclusion is built in, not bolted on. When brands put the same time and energy into DEI as they do every other part of their biz, it pays off — especially with Gen Z. Check out more thoughts on multicultural marketing from our Chief Inclusion Officer Janis Middleton in Digiday. https://lnkd.in/eNicCWRJ
We explored #ThirdCulture when working with our client Publix, making a sincere effort to honor Diwali. Our newsletter taps into these best practices. Read it here, and sign up to get our monthly 22cents on what's happening in culture: https://lnkd.in/eWpCRSzy
Our team had a great night celebrating Janis Middleton at the Campaign US Agency of the Year award ceremony. Congrats to all nominees and winners! Kelly Stevens Christine Prins Gilly Segal Austen Tully (she/her) Della Mathew Amanda Ferber Shobha Sairam Erica Hoholick Sara Jones Michael Grindell (he/him/his)
Our team is proud to have three of our 22ers judging at this year's Digiday Awards! Congrats Della Mathew, Jamie Rubin, and Rocío Alvarado. We’re excited to see all the incredible work that’ll be awarded.
2023 was named “Year of the Woman”. This Women’s History Month, we’re looking back at the historical figures who got us here. This year’s theme is advocates of Diversity, Equity, and Inclusion. Here is a list of resources for continued learning: WATCH 9to5: The Story of a Movement She's Beautiful When She's Angry Knock Down the House: This Changes Everything What Happened, Miss Simone? Purl (Disney) short film READ Girl, Woman, Other by Bernardine Evaristo ‘My Own Words’ by Ruth Bader Ginsburg Period Power by Maisie Hill
Our search for rising stars is approaching mission complete. This is your last chance! Apps close 3/22 so apply now! https://lnkd.in/edgKg2EU