Tinuiti

We're thrilled to be a new #IAB member! The IAB has an incredible legacy of empowering the media and marketing industries to thrive in the digital economy. We look forward to collaborating with other leading media companies who work to innovate and define standards, guidelines, and best practices for our industry.

Exciting news! Tinuiti has been selected as a finalist for THREE OnConferences Icon Awards. 🔥 🏆 💪 The OnCon Icon Top 100 Awards are peer and community voted awards that represent some of the top individuals and teams in the entire world. Now we've turned our attention to making the Top 10 list, and we need your help. Please submit your vote for each of the incredible Tinuiti teams that have been nominated: 🎉 Top 100 Technology Team - Vote: https://lnkd.in/gcABHaKy 🎉 Top 100 Marketing Team - Vote: https://lnkd.in/eqmv3wer 🎉 Top 100 Info Security Team - Vote: https://lnkd.in/g2BKGKZ9

At just $7.99 per month (with ads) and $17.99 per month (without ads), Hulu is a great deal. And where the deals are incredible, the subscribers follow…In this article, we cover everything you need to know about Hulu including how to advertise on Hulu, ad types available, advertising cost, best examples of Hulu ads, and more. Dive in now: https://lnkd.in/gjJcKkns #streaming #ott #ctv #huluadvertising

It’s no wonder that marketers are investing more budget into video streaming services — they provide an increasingly popular and effective way of reaching modern viewers and are the ideal choice for brands that want to target potential customers with laser precision. To help support your own streaming initiatives, we’ve compiled just over 100 #streaming video statistics that you can use to develop your business strategy: https://lnkd.in/gf5RP3fu

During the month of May Tinuiti celebrated #AAPI Month with our very own Movie Club! We watched films highlighting diverse stories, perspectives and experiences within the AAPI community. At the end of the month we came together to enjoy Pokémon being cool again, all the rage of Korean skincare, and how films like “Elemental” can relay tough social messages in a way that's digestible for all. Check out our ERG curated list of the inspiring movies we watched through the month and some additional viewing! The Farewell (2019) - A Chinese family discovers their grandmother has only a short while left to live and decide to keep her in the dark, scheduling a wedding to gather before she dies. Everything Everywhere All at Once (2022) - A middle-aged Chinese immigrant is swept up into an insane adventure in which she alone can save existence by exploring other universes and connecting with the lives she could have led. Minari (2020) - A Korean American family moves to an Arkansas farm in search of its own American dream. Amidst the challenges of new life in the strange and rugged Ozarks, they discover the undeniable resilience of family and what really makes a home. Elemental (2023) - Follows Ember and Wade, in a city where fire-, water-, earth- and air-residents live together. Nǎi Nai & Wài Pó (2023) - A personal love letter from director Sean Wang to his Nai Nai and Wài Pó, a grandma super team that dances, stretches, and farts their sorrows away. Bend It Like Beckham (2002) - Two ambitious girls, despite their parents' wishes, have their hearts set on careers in professional football. Better Luck Tomorrow (2002) - A group of over-achieving East Asian American high school seniors enjoy a power trip when they dip into extracurricular criminal activities. Kumu Hina (2014) - A transgender Native Hawaiian teacher inspires a young girl to fulfill her destiny of leading the school's male hula troupe, even as she struggles to find love and a committed relationship in her own life. The Big Sick (2017) - Pakistan-born comedian Kumail Nanjiani and grad student Emily Gardner fall in love but struggle as their cultures clash. When Emily contracts a mysterious illness, Kumail finds himself forced to face her feisty parents, his family's expectations, and his true feelings.

Congratulations to Ekta Chopra, Chief Digital Officer E.L.F. BEAUTY, who has been included in Ad Age's Tech Power List 2024. 🎉 👑 💪 As Jack Neff reports, "Whenever a social or digital platform emerges, e.l.f. is there, often among the first brands in...Behind all that has been Chief Digital Officer Ekta Chopra, who has led digital efforts for e.l.f. since 2016. That it works is evidenced by a series of high double-digit revenue gains in recent years." Read more about which challenges Ekta is working to overcome, which technological hero has inspired her the most, and which podcast is a "must-follow" in her media diet: https://lnkd.in/gtS7TXbd

Did you miss our Amazon #PrimeDay Prep Panel? Watch on demand now and get advice from experts at Tinuiti, TripleLift, Jungle Scout, and DimeTyd to learn more about: 🛒 What you need to do at each stage of your brand’s Prime Day journey. From prepping listings to capitalizing on post-event buzz, you’ll be set up for success every step of the way. 🛒 How to leverage Amazon Marketing Cloud (#AMC) to surface consumers most likely to shop for your brand on Prime Day. Discover strategies to target these high-intent customers effectively. 🛒 About the power of Amazon Demand Side Platform (DSP) and video advertising to create awareness of your upcoming Prime Day deals and gain insights into crafting impactful pre-Prime Day campaigns to maximize visibility and engagement. 🛒 Actionable tips on setting up your account’s Product Detail Pages (PDPs) using creative and SEO best practices to drive conversions on Prime Day. Watch On Demand: https://lnkd.in/gurnMXBt

Imagine you’re ordering a new cutting-edge electric shaver, and you’re really excited about it. But when it arrives, your heart sinks. The box looks like it’s been used to transport wild animals. Not exactly a great buying experience. In this post, we cover the reasons why Amazon packaging matters for both #FBA and #FBM sellers, and how to ship successfully to keep products safe and customers happy. Read more: https://lnkd.in/gQcSabst

In this recent piece from EMARKETER, Tinuiti's Andrea Cruz López speaks with Kelsey Voss about the impact of #AI on B2B SEO. Check out the full report here to learn more about how to navigate SEO in the age of AI: https://lnkd.in/e7NUJ99s #SEO #B2BMarketing

Amazon’s strategic move into streaming is a game-changer for advertisers. By capitalizing on the consumer shift to streaming and live broadcasts, Amazon offers the opportunity to seamlessly integrate your brand’s products into popular shows and live events like never before. On June 20th, Tinuiti's Robert Avellino and Jonathan Cole will join Stuart Lovejoy from Amazon Ads will discuss using Amazon online video to transform browsers into loyal customers, click by click. Register for the webinar now: https://lnkd.in/g8Uqp6HU #amazonvideo #amazonstreaming #amazonads #amazonadvertising