With the Cannes Lions International Festival of Creativity fast approaching, we are proud to share that Ana Roma Torres, Managing and Creative Partner at Havas Play, will be a juror in the Entertainment Lions for Sport category! 🏈 Torres shares some words of excitement about being selected to judge at this year's festival. Stay tuned to hear from the rest of the Havas jurors in the upcoming days! #HavasProud #HavasPlay #PlayWithMeaning #CannesLions2024
About us
Havas Media Network, part of Havas, consists of two global media networks: Havas Media and Arena Media. Our media agencies are home to more than 10,000 specialists and are the most dynamic and advanced in their markets. Our teams also offer best-in-class services in the fields of programmatic buying, mobile, data consulting, performance marketing, out of home and geolocal, and social media across 150 countries worldwide. We believe in more than media planning. We take time to deeply understand the media that is most meaningful to a client’s target audience and build Media Experiences that connect them to exactly what they want, in the context of where they are, through the content they pay attention to. Our unique Mx System creates value for clients by turning consumer intelligence into clear growth targets, aligning KPIs through the custom Mx Brief, and measuring the impact of rich and respectful media experiences. We believe that more meaningful media can help build more meaningful brands.
- Website
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http://www.havasmedianetwork.com
External link for Havas Media Network
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Digital Marketing, Content Marketing, Sports Marketing, Performance Marketing, Data Management, Social Media, Mobile Marketing, Search (Paid and Organic), Entertainment, Programmatic Trading, Consumer Research, Events & Experiential, and media buying
Locations
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Primary
200 Hudson Street
New York, NY 100137, US
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29/30 quai Dion Bouton
Puteaux 92817, FR
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HKX Building
3 Pancras Square
London, N1C 4AG, GB
Employees at Havas Media Network
Updates
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Noise Digital, part of Havas Media Network, announces the launch of the Canadian Tourism Data Collective with Destination Canada and Google Cloud. 🗺 🔍 Aiming to redefine the way the tourism sector operates, this collective will focus on centralizing data assets, unifying data intelligence, monitoring data quality, and finding operational efficiencies. Read more about this exciting new collaboration below: #HavasProud
Noise Digital Partners with Destination Canada and Google Cloud to Revolutionize Tourism Data with the Canadian Tourism Data Collective We are extremely proud to announce our collaboration with Destination Canada and Google Cloud in launching the Canadian Tourism Data Collective, a groundbreaking advanced analytics platform for tourism data, research, and thought leadership. Thank you Meaghan Ferrigno and Peter de Rama and our Google Cloud team Richard Katrusiak and Mike Craigen, P.Eng for the partnership and support! https://lnkd.in/g6Khkhvj
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This week, Havas Media Group Poland hosted a conference titled “Data-Driven Era: Are We Witnessing the End of Marketing as We Know It?” which was a great opportunity to connect with leading experts, practitioners, and industry leaders to explore the latest trends and emerging technologies in data-driven marketing. During the event, we had the privilege of hearing from several speakers. Aleksandra Przegalinska, a futurist and Professor at Kozminski University, discussed how technological advancements and artificial intelligence impact the modern business landscape. She emphasized strategies that organizations can adopt to effectively integrate AI into their operations while maintaining ethical and social considerations. Additionally, Aga Jablonska-Tarka and Piotr Jakub Sadlo from Google delved into marketing powered by artificial intelligence and the resulting changes in marketing department roles. Thanks to Google’s AI tools, communication teams can now reach the right customers at the right time with unprecedented scale and effectiveness. The conference also addressed critical questions: What does “data-driven” mean for businesses today? How can organizations practically implement data strategies? Anna Kuropatwa shared insights on this topic, emphasizing the unique combination of knowledge and competencies in innovation and technology within our unit at CSA. We even had the pleasure of hosting Jamie Seltzer virtually. Participants in this conference had the chance to engage in a debate led by Beata Magdziarz. We hosted notable guests including Katarzyna CHAŁUBIŃSKA - JENTKIEWICZ from NASK, Piotr Marzec from Google, and Rafal W. from CANAL+ Group. Tomasz Kwiatkowski from Havas Market and Bogdan Koroluk from CSA presented our most interesting projects and case studies related to data-driven approaches in business. #HavasPoud #MeaningfulMedia
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Havas Media Network reposted this
It’s been a great immersive growth experience to be a part of the #HavasNextGen Leadership Program. This is the first of a three-module learning journey. It’s a unique opportunity to reflect, ideate and connect with peers from across the global Havas Media Network Havas Creative Network and other Havas organizations. Peer Coaching is a big part of the program and here I am with my amazing coaching circle Jen Ray Megan M. Shibu Shivanandan
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Havas Media UK's AI-written product ads for Matalan drove a 16% increase per $1.28 spent than ads with product copy written without AI. ”Our ambition is to see similar results as we scale Havas’ Media AI feed optimization tool across other product categories, which will in turn drive significant efficiencies for our business," said Ali Jones, Matalan’s Chief Customer and Omnichannel Officer. Read more about this exciting innovation and its potential impact on marketing strategies on Digiday: https://lnkd.in/g7amn-iY #AI #OneHavas
Matalan’s AI search ads are performing better than ones written by humans
digiday.com
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Havas Media Network reposted this
Global CEO, Havas Media Network | Chairman, Havas North America Village | Building Meaningful Brands by Investing in Media that Matters | Ethical Advertising Advocate | Media Planner at Heart
With Cannes Lions International Festival of Creativity just around the corner, it was a pleasure to sit down with Ad Age's Garett Sloane to talk about the marriage of tech and creativity at the festival. Read more below about what's top of mind for leaders across the industry as Cannes approaches. I look forward to seeing the innovation and collaboration that emerges out of this year's gathering.
As the Cannes Lions International Festival of Creativity nears, top predictions for the ad festival include AI-led strategy, discussions around TikTok, sports, representation in media, and commerce & retail media. “The festival is not just about tech but also creativity,” said Peter Mears, Global CEO of Havas Media Network. “How do we marry the two separate festivals, the tech discussion with the creativity discussion, to see those merge, and commerce is driving a lot of that.” Read more on what to expect at this year's Cannes Festival on Ad Age: https://lnkd.in/eWZmCAJd #OneHavas #CannesLions2024
Cannes Lions preview—AI, TikTok, Apple and more storylines to watch
adage.com
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As the Cannes Lions International Festival of Creativity nears, top predictions for the ad festival include AI-led strategy, discussions around TikTok, sports, representation in media, and commerce & retail media. “The festival is not just about tech but also creativity,” said Peter Mears, Global CEO of Havas Media Network. “How do we marry the two separate festivals, the tech discussion with the creativity discussion, to see those merge, and commerce is driving a lot of that.” Read more on what to expect at this year's Cannes Festival on Ad Age: https://lnkd.in/eWZmCAJd #OneHavas #CannesLions2024
Cannes Lions preview—AI, TikTok, Apple and more storylines to watch
adage.com
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Havas Media Network reposted this
Last week, Havas Play hosted students of the Master of Innovation & Management program at the Sorbonne University of Paris at our Havas Barcelona Village to learn about Havas Media Network and what we do at Havas Play —creating media experiences that connect to the passion of fans across the globe. With Havas Play's own Gabriela Dominguez Parra, International Lead & Transmedia Brand Services Director, and Francesca Fàbregas, Content & Entertainment Strategist, these students explored how brands can effectively activate and stand out in the crowd amidst an era of new technologies, new companies, and with sustainable development in mind. Check out some event highlights below! #HavasPlay #PlayWithMeaning
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Despite uncertainties over the loss of the cookie, new and less invasive solutions can provide strategic outcomes with benefits for both brands and consumers. Stretched beyond what they were ever meant to do, cookies carry a lot of fragmentation. Changing consumer desires and privacy adherence demands evolving strategies for optimized media experiences, including greater personalization capabilities due to AI tools. In the third episode of The Meaningful Media Podcast launched last week, host Ben Downing, Jamie Seltzer from CSA and Havas Media Network, and Vishal Taneja from Google, explore the pragmatic —and enriching— shift in media activation in the cookie-less future. Listen now on Spotify or Apple Podcasts: Spotify: https://lnkd.in/ddfypgGK Apple Podcasts: https://lnkd.in/eGHDkPKw #MeaningfulMediaPodcast #MeaningfulMedia
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Havas Media Network (HMN) has been named media AOR for Canadian credit union Vancity —set to manage Vancity’s media strategy, planning, and buying with a focus on the British Columbia region. 👏 "Vancity was looking for a partner whose values aligned with their own. HMN builds more meaningful brands through its proprietary Mx system and will bring that data-driven innovation and audience-first approach to make a meaningful difference for Vancity,” says Vancity VP of Marketing, Gurpreet Jhaj. Read more about this collaboration on Media in Canada: https://lnkd.in/e-Gzbnnh #HavasProud #NewBizWin
Havas Media named media AOR for credit union Vancity
https://mediaincanada.com