My Code

Live from the 2024 IAB NewFronts: We brought multicultural media and marketing center stage! During our very first appearance on the IAB stage, we debuted new content opportunities and media partnerships that will better empower brands to reach diverse audiences with unmatched authenticity and scale. Here are just few things we just announced: 📣 In collaboration with Andrew Herrera and the team at REMEZCLA, we’re introducing Remezcla Media Group, the largest unified digital solution that represents the next generation of U.S. Hispanic media. 📣 The first-ever FAST Channel dedicated to Gen Z Latine audiences that will showcase new, original and throwback content from across the music industry, leveraging Remezcla’s pulse on pop and Latin culture. 📣 A new partnership with streaming service Crackle, where we’ll work together to tell the stories of diverse voices and debut premium content from My Code – set to release six original series over the next year! 📣 The launch of Culture Code, a new program that will serve as a celebration of music, arts and entertainment bringing together their brands into a diverse mosaic of storytelling through editorial and social-first series and experiential events. …and that’s just a sneak peek. Read the full #IABNewfronts recap here ➡️ https://prn.to/3w5s9Pu Thanks to IAB for having us and to the team who helped deliver the news: Edgar Hernandez, Alexandra Kennedy, Matt Weisbecker and Damian Benders! 👏👏

👀 Find us in Cannes! Here’s a rundown of where we’ll be next week during Cannes Lions International Festival of Creativity. 🛥 ⭐ We’re thrilled to be partnering with some of the most boundary-breaking and inspiring organizations who prioritize equality and representation in media just as much as we do. It’ll be a full week of energizing conversations and discussions - we can’t wait! The Female Quotient We Are All Human Foundation ANA AIMM Tubi Audigent #CannesLions2024 #Cannes #CannesLions #Marketing

Are you heading to Cannes? ⛱️ Here’s how to optimize your Lions trip ROI, according to our Chief Revenue Officer, Matt Weisbecker (as featured in The Drum) ☑️ Know what you want to achieve at Cannes –  are you looking for new clients, partnerships or industry insights, or all the above? ☑️ Prepare but also expect the unexpected – schedule your meetings in advance, but prepare to be flexible! ☑️ Network (and hop on a yacht or two 🛥️) – attend as many networking events, parties and sessions as you can. ☑️ Listen more than you talk and show genuine interest in others’ work and ideas – forging meaningful connections can lead to future collaborations or business deals! What would you add? 📣 Drop your best Cannes advice in the comments below ⬇️ https://bit.ly/4ehh1A8

Cannes 2024 is right around the corner, and I'm looking forward to participating in this all-star panel on unlocking new pathways for purpose-led investment alongside pioneers from Butler/Till and leaders from both Group Black and MyCode. Butler/Till has emerged as an innovator in this space. Hope to see you there as we all talk about what's working and what's next. We have seen real strides over the past year, let's keep the pressure on drive meaningful changes across the industry and beyond. RSVP link: https://lnkd.in/e2byw-kR Scott EnsignAmanda DeVito, MBA Damian Benders Ashley Banks Bonin Bough Audigent Taylor Simons Ted Smith Greg Williams Matthew Griffiths Laurel Rossi Gina Cavallo Mia Mendez Canales Chelsea Boyd (Salitan) Nicole Bishop boyd #data #programmatic #purposeled

Say hello to our new Diverse 360 Report series! 👋🏼 We’ve put a fresh new spin on our research to empower marketers to transform brand experiences into lifelong relationships — kicking off with a focus on Hispanic audiences. Our latest research offers insights into aligning ✅ media, ✅ messaging, and ✅ moments with the values of the vibrant Hispanic community. Here’s a glimpse at our findings: ➡️ 89% of Hispanic Gen Z (18-24s) watch online videos daily  👀 (up +5 pts. YoY) 📈  ➡️ 85% of Hispanic adults are daily social media users 📲, over indexing in interest in memes 😆 and personalized recommendations 🙌🏽 ➡️ Over half (54%) of the Hispanic community is more interested in participating in Hispanic Heritage Month celebrations related to their family's country of origin 🇦🇷🇧🇴🇨🇱🇨🇴🇨🇷🇨🇺🇩🇴🇪🇨🇸🇻🇬🇶🇬🇹🇭🇳🇲🇽🇳🇮🇵🇦🇵🇾🇵🇪🇵🇷🇪🇸🇺🇾🇻🇪 Check out the full report below to start elevating your brand strategy! ⬇️ https://bit.ly/3VoiRYA

We're excited to announce that Damian Benders, the general manager of B Code at My Code will be joining us as an official panelist at Black Owned Media Weekend! As a renowned expert in programming, marketing, and media strategy, Damian has a proven track record of driving revenue, product development, and user growth. His insight will be invaluable to our community of diverse media owners and publishers. From film and TV financing to digital product innovation, Damian's expertise spans the entire spectrum of content creation. Don't miss out on this opportunity to learn from Damian's experience and expertise! Get your tickets now at blackownedmediaweekend.org and be part of the conversation! #BlackOwnedMediaWeekend #BOMW24 #BuildingASustainableFuture

 🗣 It’s time to ditch a one-size-fits-all marketing approach for Latine Gen Z. As our EVP of Commercial Growth Alexandra Kennedy put it: "If you think that throwing a general market marketing message into the ether will resonate with Latine Gen Z, you are wrong. They want to be spoken to, not spoken past." And we’re here to help identify strategic ways to reach them. 🙌 Uncover more about this influential generation in our newly released part two our Latine Gen Z Influence Report  ➡ https://bit.ly/3wwHXLd

⛱️ The My Code team is headed to Cannes Lions International Festival of Creativity 2024! We're excited to see the latest and greatest in creative brand marketing and make connections with new and old friends. Will you be there? Book a meeting with us on-the-ground and learn more about how My Code is changing the way brands reach diverse audiences. Link here to book a meet! https://lnkd.in/gbTEYrBX . . Parker Morse, Matt Weisbecker, Damian Benders, Edgar Hernandez, Alexandra Kennedy, Andrew Herrera, Thatiana Diaz, Morris Dávila and Daniel Gonzalez #CannesLions2024 #Cannes #CannesLions #Cannes2024 #DigitalMarketing #Marketing #MulticulturalMarketing

We’ve seen some big advertising campaign missteps lately — resulting in consumer backlash and brand-issued apologies. So The Drum’s Richard Draycott asked the question on marketers minds: ➡️ How can brands ensure ads that offend never see the light of day? Our GM of branded content and creative, Victoria Jordan believes it’s about creating something that *authentically* resonates with your audience, which can be done by having the ✅ creative safe spaces to challenge ideas, and (and this is KEY) ✅ the right people in the room to do so. 📣 “Too often, we are in rooms where the dynamic is to defer to the opinion of the senior people in the room or the client paying the bills,” she shared. “Allowing for ALL opinions to be heard and respectfully debated is what’s key in pressure testing a concept.” Read more of Victoria’s thoughts, and perspectives from across the industry at the link below.  https://bit.ly/3Rgq1vF

Wonder which brand's ad will get panned or banned this week? How do so many ill-considered (or just untrue) ads make it through the production and sign-off process? Who's the blame, the agency or client? And what can be done to stop it happening so often? Read more: https://lnkd.in/eeNK8zRf Thanks to James Joice of Fold7, Victoria Jordan of My Code, Richard Exon of Joint, Laura Bianchi of Madwell, Jef Loeb of Brainchild Creative, Tom Stone of re:act, Jason Donnelly of Kubbco - Social Media Agency, Josh Aldersey-Clarricoats of Insiders, Kirsty Hathaway of JOAN Creative, Daniel Gonzalez of REMEZCLA and Dom Sweeney of INNOCEAN UK. #advertising #marketing #creativity