Worldpanel by Kantar

Worldpanel by Kantar’s 12th annual #BrandFootprint report is hot off the press, and it’s our most comprehensive edition yet! With an expanded scope covering new countries and an analysis of over 42,000 #FMCG brands across five continents, this year’s report is your gateway to understanding what makes a brand stand out in the crowded consumer goods landscape. See the #ranking of the #MostChosenBrands evolve through the years in this video, and reach our to our expert Maria Virginia Garavaglia for further information on category-level rankings.   Navigate this year’s rankings: https://lnkd.in/evPuS6W    Access the full report: https://lnkd.in/dQdAmj_2   

Discover how you grow your brand using Kantar’s evidence-based framework. 🔍 What is the Blueprint for Brand Growth? -A breakthrough approach to building strong brands -Based on 5.4 billion attitudinal and 1.1 billion behavioral global data points collected over the past decade -Powered by Kantar’s Meaningful, Different, and Salient framework ▶ Watch the on-demand webinar to learn: - What the Blueprint for Brand Growth is - What strong brands have in common - Which activities make the biggest difference - How and when to use Kantar’s Growth Driver and the Growth Accelerators - How to track and predict the most important metrics https://loom.ly/bs_K3uY Or Download the full book for in-depth analysis and charts: www.kantar.com/blueprint #BlueprintforBrandGrowth #Marketing

Brands cannot afford to be complacent in a constantly changing #FMCG industry.    Want to hear more? Hear to what Worldpanel by Kantar's CEO Guillaume Bacuvier has to say on the role of adaption and innovation and the “power of the pivot” in our new #BrandFootprint report of the #MostChosenBrands.    Access the full report: https://lnkd.in/dzM6KhAJ      And don’t miss our webinar with extra insight: https://lnkd.in/dQi3zRXS 

Europanel Webinar 12 June 2024 at 13:00 CET (12:00 GMT) Duration 60 minutes    Join us for this two-part webinar featuring insights into: - Differences in attitudes and purchase behaviour between online and offline grocery shoppers. - Recent learnings on brand success from our extensive BG20 database.   Part 1: Growth in online grocery shopping is expected to continue in the coming years. What does this mean for brand managers and retailers uncertain about consumer channel preferences and their choices – including private label brands, organics products and fair-trade?   Prof. dr. Koen Pauwels, Professor of Marketing at Northeastern University Boston, along with Philipp Brüggemann, Post-Doc at FernUniversität in Hagen, will explore the distinctions between offline-only and also-online grocery shoppers and how consumer behaviour varies across offline and online channels.   Part 2: What does brand success look like in terms of share gains, competition with private labels, marketing activities and innovation?    Filippos Kaliakatsos, Consumer Insights Director for Europanel, and Oliver Koll, Strategic Insights Consultant for Europanel & Professor of Marketing at Universität Innsbruck, will share how brands have fared over the past five years, and initiate further inquiries into our massive dataset on brand success – covering over 10 years of data, more than 30 countries and 80+ categories.   Join us for insights into all this and more!   Register here: https://lnkd.in/guqrUq93 #consumerinsight #europanel #brandstrategy

#WorldpanelWeeklySummary 🌏 Discover the week's top stories👇    👣Brand Footprint report reveals global grocery bill exceeds $1000 per household  https://lnkd.in/dGUQax8T   📉Consumer Trends and Brands P05 2024 (French)  https://lnkd.in/d4U44S3e    🍭Out of home consumption: fewer but more indulgent outings (Spanish)  https://lnkd.in/dsceRpBr    🥗The next mile for health food after the epidemic (Taiwanese)  https://lnkd.in/dRQhHjia    🧺How do Ecuadorians buy mass consumer goods? (Spanish)  https://lnkd.in/dADMeMNz    🥬Consumer Insights: Colombians are spending 17% more on the fresh produce basket than in 2023 (Spanish)  https://lnkd.in/djRwQKz2    💄Generation Alpha values the beauty market more than ever (Portuguese)  https://lnkd.in/dbVUnmvu    🥤Coca-Cola is the most prevalent brand in Brazilian households for the 12th consecutive year (Portuguese)  https://lnkd.in/dCcH79wQ    🥩Brazilians allocate 35% of their protein budget to beef (Portuguese)  https://lnkd.in/d8PAdKHJ    ❓ Did you miss last week's summary? Check it out here  https://lnkd.in/dPtaXT2k

👏🏼 Shout out to Unilever’s #Knorr for their #5 spot in our 2024 #BrandFootprint rankings. As the 2nd most chosen food brand globally and one of Unilever's #powerbrands, Knorr continues to drive its international presence with a penetration rate of 31.4% and 35 billion times chosen from the shelves.     Navigate this year’s rankings: https://lnkd.in/evPuS6W    Access the full report: https://lnkd.in/dQdAmj_2   

By 2025, over 50’s will outnumber children in #LatinAmerica. This signals a major shift in consumer demographics. This ageing trend means smaller families and a faster rise in household numbers. 🔶Baby Boomers (65+): Nearly a quarter of households have up to two people.  🔷Millennials (under 34): 63% are in lower socioeconomic groups, with 51% of households having 3-4 members. Find out how these groups present great opportunities for #FMCG brands  👉🏼https://lnkd.in/d75NTj7r

Meet the world’s #MostChosenBrands by sector: Personal care    Navigate this year’s rankings: https://lnkd.in/evPuS6W    Access the full report: https://lnkd.in/dQdAmj_2   

🎉 Well done to Unilever’s #Omo for its fourth place in our 2024 #BrandFootprint #MostChosenBrands rankings. The #1 home care brand continues to expand its presence globally with consumer reach up 11.3% this year to over 4 billion.    For more exclusive data and insights: https://lnkd.in/dYP-NZQD     And to navigate this year’s top 50 #FMCG brands rankings visit: https://lnkd.in/evPuS6W 

👀 Smaller brands are making big inroads in our latest #BrandFootprint ranking attracting 13 million new buyers and demonstrating the power of niche marketing and focused brand positioning. But who leads the pack?    To find the answers, access the full report: https://lnkd.in/dQdAmj_2