Africa Creative Agency

ACA client, Bien, features sensational Fally Ipupa on the Ma Chérie remix International Kenyan superstar partners with Global Congolese music icon for a phenomenal remix to the song Ma Chérie. On June 5th get ready to plug in those headphones to listen to the sounds of two legends collaborating on the track Ma Chérie. Following on from an incredibly successful solo project ‘Alusa Why Are You Topless’, Bien doesn’t appear to be stopping, announcing Fally Ipupa as his chosen artist feature for the remix of Ma Chérie. The two vocal powerhouses showcase the vibrancy of rhumba music with a Kenyan edge, creating a timeless classic, that will be played for generations to come! Bien said ‘To work with Fally is a dream, I’ve been a fan for years, and I’m so happy to finally be able to collaborate on this with him’, Fally also gushed about the Global Kenyan sensation saying ‘Bien is a unique talent! I knew I had to jump on this single as soon as I heard it’. Bien is in the middle of his album world tour currently, having already sold out shows across Europe and Australia, in the lead up to announcing his American and North American dates. Boasting close to 100million streams already on this album, fans are left wondering, ‘what could possibly be next?’ Play close attention to @bienaimesol to make sure you don’t miss out on this fast growing sensation.

Africa Creative Agency Congratulates their Clients on Kalasha International Film & TV Awards The Kalasha International Film & TV Awards unfolded amidst the vibrant atmosphere of Nairobi on Saturday, March 30th. It was a night of triumph for our Africa Creative Agency clients. The following clients won awards: Sarah Hassan clinched the prestigious title of Best Lead Actress in a Drama Brendah Wairimu secured the award for Best Supporting Actress in a Drama. Eugene Mbugua garnered the accolade for Best Television Show with "The Real Housewives of Nairobi," marking a remarkable achievement. Notably, Eugene Mbugua's remarkable contributions earned him a total of eight nominations. The Kalasha After Party marked a historic first for the ceremony, co-hosted by DNR Studios, Eugene Mbugua, and Africa Creative Agency, represented by Joel Raol. Set against the picturesque backdrop of a poolside venue, the event was graciously sponsored by Don Julio and Centum. It was undeniably a resounding success, further elevating the festivities of the evening.

Africa Creative Agency and Africa Creative Publishing would like to congratulate our clients on their Metro FM Nominations Celebrating excellence and innovation in the South African music industry, the Metro FM Awards nominations recognize the remarkable contributions of artists across various genres. Among the nominees are several ACA and ACP artists who have showcased their exceptional talent and creativity, earning recognition in multiple categories. The following ACA and ACP artists have been nominated for the Metro FM Awards: Best R&B Nanette – Talk2Me ft. Blxckie Tyla – Water Best Music Video Tyla – Water Best Female Tyla Best Viral Challenge Tyla – Water Best Hip Hop Nasty C Da Les Artist of the Year Tyla Song of the Year Tyla – Water "We are incredibly proud of our ACA and ACP artists for their well-deserved nominations at the Metro FM Awards. These nominations are a testament to their hard work, dedication, and undeniable talent. We congratulate them on their achievements and wish them the best of luck at the awards ceremony," said CEO, Colin Gayle.

GRAMMY-WINNING, AMAPIANO POP-R&B SENSATION, TYLA, ARRIVES WITH HER SELF-TITLED DEBUT ALBUM 'TYLA' A record-setting finish to 2023 set the stage for Grammy award-winning Amapiano pop-R&B superstar Tyla to step firmly into her stardom in 2024, and today the South African superstar makes it official. Tyla’s self-titled debut album, TYLA, featuring guest appearances by Travis Scott, Tems, Gunna, Becky G, Skillibeng, and Kelvin Momo is now available via Epic Records. Along with her debut album, after teasing the song on socials for weeks, Tyla releases the brand-new music video for her latest anthem, "Art," directed by NABIL. TYLA is a 15-track affair and the first full-length offering from the singer, who struck gold  — and platinum — with her hit single, "Water," one of 2023's biggest hits that has accomplished 766 Million Streams worldwide to date. "The groundbreaking success of 'Water' is a testament to Tyla's God-given talent, diligent work ethic, and what can happen when those two elements marry perfectly,” says Epic Records Chairwoman/CEO Sylvia Rhone. "We're so proud of Tyla," the legendary exec continues. "With each new song, video, viral dance trend, and now album, the full scope of her unique artistry becomes apparent. She's bringing her culture to the world stage and helping to pave the way for a whole new generation of African artists." On her debut album, Tyla takes fans on an Amapiano-driven journey that interpolates a multitude of the genres that have inspired Tyla throughout her young life, including Hip Hop, Pop, and R&B. Tracks like "Safer," "Truth Or Dare," and the Becky G-featured "On My Body" will recall the timeless energy of "Water," while elsewhere, Tyla expands her range. Gunna and Skillibeng join her for a high-octane Hip Hop anthem, and "Butterflies" is a viscous R&B ballad devoid of Tyla’s customary upbeat tempos. "When I listen to the album, I'm so proud of it," Tyla told Rolling Stone last week. "I just see our sound going so far: the culture, the words, the slang. Even just Joburg — the thought of people now singing about Joburg." The release of Tyla follows a historic second half of 2023 for Tyla, who became the highest-charting female soloist in African history on the U.S. Billboard Hot 100 when "Water" peaked as the #7 song in the nation. Along with this accolade came an RIAA Platinum certification and Tyla’s first GRAMMY nomination. In February, that became a GRAMMY victory, for “Best African Music Performance,” in a crowded field that included Davido, WizKid, and Burna Boy. We are very proud of our client and all her accomplishments.

Congratulations to ACA client, Ama Qamata, on being announced as an adidas Originals Partner for 2024: A Fusion of Fashion, Music, and Lifestyle of South African Talent adidas Originals is thrilled to reintroduce their line up of partners continuing its mission to support and celebrate the vibrant tapestry of South African culture and creatives across music, fashion, and lifestyle. This year, adidas Originals is proud to collaborate with a dynamic group of artists and designers who are at the forefront of their respective fields, infusing the brand with fresh perspectives and innovative ideas. "We are beyond excited to partner with these incredible individuals, each of whom is a trailblazer in their area of expertise. Together, we aim to inspire the next generation of multidisciplinary talent, fostering a community where creativity knows no bounds," said Kate Woods, Senior Brand Director at adidas South Africa. Our client, Ama Qamata, an actress known for her compelling performances and dynamic presence, bridging the worlds of fashion, lifestyle, and cinema is continuing as a Partner for 2024. adidas Originals' partnership strategy for 2024 builds on a rich history of creative collaborations. Previous initiatives have included exclusive global fashion collaborations, pop-up events, creative parties, and boundary-pushing creative campaigns and music performances. This year's partnerships promise to continue this legacy, offering innovative campaigns and unique experiences that celebrate the intersection of music, art, style, and movement celebrating the rich culture of South Africa. About adidas Originals:  Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.

Catch our client, Celeste Ntuli, on Last One Laughing South Africa, hosted by Trevor Noah this Friday, 16 February, on AmazonPrimeVideo #LastOneLaughingZA

CONGRATULATIONS to ACA client, Tyla, on her first Grammy win for Best African Music Performance!

TYLA RELEASES TWO REMIXES FOR GRAMMY-NOMINATED SONG OF THE SUMMER, “WATER” FEATURING TRAVIS SCOTT AND MARSHMELLO PERFORMS WITH TRAVIS SCOTT AT GQ MOTY PARTY GRAMMY-nominated global hit, “Water,” is back for its victory lap with the arrival of its official remixes featuring Marshmello and Travis Scott after world premiering the latter live with Travis Scott at GQ’s coveted Man of the Year party in Los Angeles. The original version of “Water” currently sits at #18 on the Billboard 100 and continues to rise in popularity. Tyla expressed a desire to bring her native sound of Amapiano to the world, noting “People are seeing it for what it is, and the artistry and creativity that we have.” in conversation with NME. With each of her new remixes, the South African star flaunts that creativity with seamless genre blends, creating a unique, electronic atmosphere on the remix with “Marshmello” and welcoming Travis Scott, whose penchant for pensive, moody soundscapes is well-stated, into the fold where his versatility and hitmaking qualities can truly shine. “Water” isn’t just a record, it’s an energy, and with Marshmello and Travis Scott, it is easily transferable. Both Marshmello and Travis Scott bring a unique element of starpower to “Water,” helping the already massive hit reach even higher heights via new audiences. As 2023 comes to a close, it’s clear that “Water,” is one of its great Cinderella stories. Tyla began the year as an opener on Chris Brown’s Under The Influence Tour and made her Billboard Airplay Chart debut with “Been Thinking,” her first release of the year. Shortly after releasing “Water” in July, Tyla had become a household name. The record spawned a TikTok challenge that has been shared tens-of-millions of times, helping to earn Tyla Top 40 marks on a myriad of global charts including her first-ever placement on the Billboard Hot 100, where she has climbed into the Top 20 at #18—a huge accomplishment for just her third major offering (“Been Thinking,” “Girl Next Door” with Arya Starr).  In just over one month, the “Water” music video has been viewed over 44 million times, and Tyla performedthe record on The Tonight Show with Jimmy Fallon for her U.S. TV debut—a proven rite of passage for new stars. When the 2024 GRAMMY nominations were announced, Tyla’s name was in lights. “Water” earned the singer her first-ever nomination, for “Best African Music Performance,” at just 21 years old. “Water” has eclipsed Song of the Summer and is instead angling for Song of the Year status. As for Tyla — she’s just getting started.

Congratulations to our client, Celeste Ntuli, as she joins the all-star line up with Trevor Noah for LOL (Last One Laughing) launching 2024 on Prime Video. Trevor Noah pits 10 South African comedy stars and celebrities against one another to win a grand prize of R1 million for charity. Prime Video has revealed the cast of local comedians and celebrities that will join host Trevor Noah in its first South African Original unscripted series, LOL: Last One Laughing South Africa. The six-part series is set to launch in South Africa and globally in early 2024. The new cast of competitors for this season features some of the funniest and entertaining performers in South Africa including Nomzamo Mbatha, Celeste Ntuli, Glen Biderman-Pam, Jason Goliath, Thando Thabethe, Lasizwe Dambuza, Tumi Morake, Moonchild Sanelly, Robby Collins and Mojak. The cast will compete against one another to see who can keep a straight face while simultaneously trying to make their opponents laugh - and lose. The winning comedian will score a grand prize of R1 million on behalf of the South African charity of choice. Congratulations to Celeste!

So proud of u, congrats