The Drum’s Post

🎬 Just my quick opinion on the Samsung Electronics & Apple ad situation - not going to lie, it's an interesting division of opinions! What are your thoughts ❓ Have you seen them? Did Apple miss the mark? Could it have been done differently? Does Samsung's response seem in good faith? Let me know, I'm curious! #marketing #applead #advertising #opinionpost #lupoblucreative

"Brilliant timing, Samsung. While Apple's latest iPad ad may have stirred up some buzz, Samsung's swift response is a masterclass in marketing agility. It's not just about creative chops - it's about seizing the moment and leveraging current conversations to your advantage. Samsung's new ad doesn't just match Apple's production values, it outmaneuvers them by directly addressing the iPad's limitations and positioning their Galaxy Tab as the superior choice. This kind of contextual, reactive marketing requires sharp instincts and execution. Kudos to the Samsung team for not letting Apple have the last word. Sometimes the greatest creative stroke is recognizing the right time to strike. This is a genius move that will surely keep the conversation buzz. Well played!!

𝗦𝗺𝗮𝗿𝘁 𝗦𝘄𝗶𝘁𝗰𝗵𝗶𝗻𝗴: Launched on August 2023, the Galaxy Z Flip5 stands out for its style and functionality. And as many brands release new phones this September, Samsung challenges the norm and asks, "Why be like everyone else when you can stand out?" The "Join the Flip Side" campaign is more than just about a phone. It's an invitation to see and do things differently. As everyone is looking at new phones, Samsung invites people to experience something unique, to be a part of something different. It's their way of saying "Thinking of trying something new? Now’s the time." #advertising #advertisingcampaigns #creativity 

Small details in marketing are worth millions of dollars. Regardless of your marketing strategy, keeping a close eye on your competitions is always a key to moving and iterating fast. In the heat of Apple and Samsung Electronics rivalry, the apple was pushed to used Type-c port (a long story to tell), but does that matter, the market don't know the reason of that switch and the target customers have to themselves multiple explanation to that. In that wave, capitalize on the situation and re-route target customers direction to your products. "Same charging port, better performance", an ad I recently designed that translates the point above. Got a product you need to market it, message me for a good start. #Samsung #Apple #iPhone15 #Marketing #ad #galazyFold #digitalMarketing

#competitiveadvertising at its brilliant best! Exciting and enriching times in terms of #marcom! And all happening with Apple ! Just some time back we had boAt Lifestyle take #apple head-on. To mixed reviews. Then there was the #brand Apple itself, getting crushed under its own #creativity! It got crushing...or was it cursing reviews...for a #adfilm for #ipadpro that was freudingly named as 'crush'! And surprisingly quickly, we have this Samsung Electronics direct pad-to-pad/tab-to-tab rebuttal so to say, that's an exceptional combination of being graceful and hard-hitting, at the same time. So much to appreciate and to learn. Note, how the same set/looks being used! Interesting, how the #communication / #messaging is less about the product and much more about human-spirit-cannot-be-crushed kind of emotional & human aspects. Indeed, 'Creativity Cannot be Crushed'! #marketingandadvertising #advertising #marketingcommunications #creativethinking

Apple's recent commercial aimed to highlight the iPad Pro’s power, yet its 'crushing' imagery inadvertently sparked a different narrative. The silence post-crushing has left people feeling it symbolized the end of creativity, not its advancement. Meanwhile, Samsung capitalised on the moment featuring a girl reviving creativity with a Samsung tablet, dissing the whole storyline Apple was trying to convey This contrast in storytelling underscores the importance of nuanced messaging in advertising, showing how perception can shape brand narratives. From drawing comparisons to the 2006 LG ad and now the mock ad by Samsung, did Apple miss the plot on this one? As an ardent Apple fan, makes me wonder if they're losing touch with their once-clever campaigns and risking relevance in the evolving tech landscape. #AppleVsSamsung #BrandNarratives #TechRivalry

I am sure most of us have been chased down by the "Don't Let Me Go" ad by Apple during the IPL season. And some of us, I am sure must be humming the music at least once a day. Apple as a brand has always been the most sorted brand when it comes to messaging through their campaigns. Like in this particular campaign, the only messaging was 'Iphone 15 Storage', nothing more & nothing less. The clarity in messaging provides a great freedom to design a creative campaign, as can be seen from this ad. Other crazy pointers worth taking a note include - 1) Ambassador = Not a person but the Messaging 2) Protagonist = A Common Man 3) Recall = Catchy Song 4) Increased Relatability = Pictures from across the circle, including a dog 5) One Messaging, One Campaign #apple #iphone #iphonephotography #iphonestorage #advertisement #ads #viral #trending #trends2024 #trends #famousads #gensation #gensation2024 #gensationofficial #gensationteam

Samsung Electronics took yet another shot at Apple!! 🤯 📺 As usual, I was trying to sleep but went down the rabbit hole of YouTube Shorts and stumbled upon an amazing Short that blew my mind! 🤯 Samsung has come up with an ingenious trick to give iPhone users a taste of the Samsung UI experience. 😮 By simply searching 'Try Galaxy' on your Safari browser and saving the webpage to your home screen, you can completely transform the look and feel of your iPhone! 📲✨ I tried it myself, and I have to say, it's a game-changer! The moment I tapped on the webpage icon on my home screen, my iPhone's interface was magically transformed, giving me a glimpse into the world of Samsung Galaxy. 🚀🌌 But that's not all! Within this experience, you can explore Samsung's gallery, access messages, and even make calls, revealing hidden and delightful Easter eggs along the way. 🐰🎁 It's like discovering a treasure trove of surprises within your own device! 📸📩📞 This brilliant initiative by Samsung showcases their commitment to innovation and user experience. It's a creative way to bridge the gap between different smartphone ecosystems and allows us to explore alternative interfaces. 🌐💡 Kudos to Samsung for pushing the boundaries and providing us with a fresh perspective! I highly recommend giving it a try. Trust me, you won't be disappointed! 😉👍 Here's a link to the YouTube Short: https://lnkd.in/d_5eURa5 #Samsung #iPhone #UserExperience #Innovation #GameChanger #EasterEggs #GeniusMarketing #marketing

It's #marketingmonday! And Threads is still the talk of the town! 🧵 Ever since Threads launched a few weeks ago, it has been exciting to see its rapid growth in user base. However, our interest lies in understanding the strategies they have in place to maintain user engagement on the platform beyond the initial surge. 🎵 TikTok is introducing a new feature that allows users to download clips without a watermark. This update makes repurposing content easier, particularly since platforms like Instagram tend to restrict the reach of content containing watermarks. 📱 Have you caught the latest Samsung Galaxy Ad, "Join the flip side: Season 2"? Samsung Galaxy Z immerses us in a mini horror movie as, one by one, everyone falls under the spell of the flip phone! Intended to challenge the idea of brand loyalty and attract smartphone users away from their current phone of choice and explore Samsung's! Even down to the phrase 'I would never give up My Phone,' the emphasis has been put in the wrong place, making it sound like - 'I would never give up iPhone'. Coincidence? 🤔 Advert link: https://lnkd.in/e_MaTP3H What's your favourite new marketing campaign? Have you started planning your strategy for Threads? Let us know in the comments! 🤔 #newad #marketingadvert #digitalmarketing