🚀 Get ready to dive into the most exciting marketing work from our incredible winners at The Drum Awards for Marketing EMEA ➡ https://lnkd.in/e7YnD979. These campaigns showcase innovation and creativity across various categories. 1️⃣ Media: PHD UK for Warner Bros. Discovery 🏆 2️⃣ Chair's Award: Dark Horses 🏆 3️⃣ Entertainment: BBC Studios 🏆 4️⃣ Content: Tangerine Communication for Bodyform 🏆 5️⃣ Rebrand & Travel and Tourism: Publicis London for P&O Ferries 🏆 #TheDrumAwards #MarketingExcellence
The Drum
Internet News
London, England 166,311 followers
Marketing Can Change the World
About us
The Drum covers modern marketing, agency business, creativity & the future of media. Our content helps global marketers make better decisions.
- Website
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http://www.thedrum.com/calendar
External link for The Drum
- Industry
- Internet News
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 1985
- Specialties
- marketing, advertising, media, technology, agencies, branding, marketers, CMO, digital media, design, creativity, content, content creation, research, awards, conferences, and video
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60 Anson Road
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Singapore, Singapore 079914, SG
Employees at The Drum
Updates
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KFC's comedic and dark commentary on the chaos of life strikes a sweet spot, marking a new creative era for the fast food brand and making it our favorite spot today 🍗🍟 The brand wants everyone to believe in its chicken. After a week of teasing its latest campaign with unbranded billboards, the chain has now revealed a new ad that signals a different direction for the brand… and there’s no ‘Finger Lickin’ slogan in sight. Our senior reporter Amy Houston caught up with Mother’s executive creative director, Martin Rose and KFC’s marketing director, Kate Wall to hear about the making of the campaign. Interview 🎥: https://lnkd.in/eY4rxQtk And find out why its our Ad of the Day 📰: https://lnkd.in/eRqDTN7s #KFC #Mother #TheDrum #AdOfTheDay
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The Drum reposted this
It was an absolute pleasure chatting with Helen Saul on this one. A couple of parts of her strategy that piqued my interest... 💡 Using humor or satire to directly call out government. This can be a big risk in charity comms... 💡 Telling positive and uplifting stories to spark behavior change. “It's really easy for charities to neglect this area. You’ve got to get that balance between making people understand it’s a really urgent and serious issue but also people need to understand there is progress as well.”
Why did we launch Made In Social Housing? I spoke to Hannah Bowler at The Drum about: 🏠 The strategy behind our new campaign 💡 The insight from people with lived experience that informed it 🎯 Our key focus for the year ahead
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The Drum reposted this
This story is just bananas... On Monday, Chiquita, primary purveyor of the world's most popular fruit, was found liable for financing a paramilitary terrorist organization during the Colombian civil war and ordered to pay victims' families $38.3m. In this The Drum must-read, marketing and human rights experts (including Brian Town, Ronn Torossian, 5WPR Chairman and Founder, Jason Keehn, Irina Tsukerman, Rachael Kay Albers, 📈 Greg Zakowicz and Dr. Isabelle Vladoiu) weigh in on what led the brand to this verdict, and what companies everywhere can learn from it. #corporateresponsibility #brandsafety #marketing #humanrights #crisisPR
Experts link Chiquita’s guilty verdict to a ‘history stained with blood & impunity’
thedrum.com
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The moment we've all been waiting for has arrived🎉 The winners of The Drum Awards for Marketing EMEA have been announced, and we couldn't be more amazed by the groundbreaking campaigns recognized ➡ https://lnkd.in/dS5kZmyS. A huge congratulations to our outstanding winners: 🌟 Grand Prix: Norwich City Football Club & Splendid Communications 🌟 Chair's Award: Dark Horses 🌟 Kantar Award: Wonderland Comms & The Kitchen & Lick for Kraft Heinz & Lick 🏆 Zenith UK 🏆 Travelport 🏆 Tangerine Communication & Bodyform Essity 🏆 PrettyGreen & Hasbro 🏆 Leaseloco 🏆 Zenith UK & Nurofen 🏆 Edinburgh Napier University 🏆 Sky 🏆 Golin & Tangerine Communications & Specsavers 🏆 AMV BBDO & Meta 🏆 PHD UK & Warner Bros. Discovery 🏆 Tommy for Binance 🏆 Starcom UK & Butterkist (KP Snacks) 🏆 Prime Weber Shandwick & Telia 🏆 connective3 & Wren Kitchens 🏆 Cif Global for Cif Unilever 🏆 Splendid Communications & Movember 🏆 Lucky Saint | B Corp™ 🏆 Tin Man & OREO 🏆 Publicis London & P&O Ferries 🏆 Paddy Power 🏆 addmustard for Sokito 🏆 Prime Weber & Husqvarna Group 🏆 RNLI 🏆 The Goat Agency & ODEON Cinemas Group 🏆 Fifth Ring for DC Thomson 🏆 BBC Studios 🏆 VML & HSBC 🏆 Paradise Agency™ & Concha y Toro UK 🏆 Golley Slater & Transport for Wales 🏆 Bella Hales - THE FIFTH 🏆 Elle Kelley - The Goat Agency A big thank you to our sponsor Kantar for supporting this celebration of excellence in marketing. #TheDrumAwards #MarketingExcellence #Winners2024
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The Drum Awards for Marketing have begun! 🥁🥁🥁 Join us virtually tonight at 9pm: https://www.thedrum.com ⏺️ #TheDrumAwards #AwardsShow #EMEA #Advertising #marketing #London #TheDrum #volkswagen #warnerbros #sephora #sony #bbc #studios #adidas #acsics
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Gordon Young is all ready to host The Drum Awards for Marketing EMEA show tonight at The Brewery in London. But is Lynn Lester? If you can't be at The Brewery to find out if Lynn 'makes an effort' you can find out by watching the live stream, which kicks-off at around 9pm on thedrum.com and on LinkedIn. Join 500 people to see who takes home our gold, silver and bronze awards. Read more: https://lnkd.in/ejZSCmTq #Marketing #MarketingAwards #TheDrumAwards
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The Drum reposted this
Had the pleasure to sit down with Jonathan Adashek, IBM’s senior vice-president of marketing & communications,at the WFA’s #GlobalMarketerWeek, for an exclusive interview. Read his thoughts about the increasing importance of sales-driven ads and the company's bold ambitions to unite cloud computing with #AI in The Drum. https://lnkd.in/ga9NyBTi #marketing #technology #marketers #technology
IBM marketing VP on sales-driven ads and the brand’s plan to unite cloud computing & AI
thedrum.com
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👓 Ad of the Day 👓 Specsavers has launched its Euros activity - ‘Should’ve Translations.’ In true 'cheeky' Specsavers style, the campaign aims to help fans of all nations prepare for the tournament by translating its famous slogan, ‘Should’ve gone to Specsavers,’ into the languages of all the countries taking part. Read more: https://lnkd.in/e42ugHfN #Advertising #Creative #AdoftheDay