PrimeAudience

Join us at the Programmatic Pioneers Summit! We're thrilled to announce that PrimeAudience will sponsor the upcoming Programmatic Pioneers Summit in the U.K. on 22-23 May 2024 at the Hurlingham Club in London. Make Booth number 4 a stop on your networking round! Dedicated to innovation and excellence, we're excited to engage with industry leaders and experts in digital marketing. Our VP of Product, Mateusz Rumiński, will share insights on the latest innovations in digital advertising, focusing on enhancing audience targeting in a privacy-first era. Take advantage of this incredible opportunity to exchange knowledge, network, and meet with experts in the field. Let's shape the future of digital advertising together. See you at the Programmatic Pioneers Summit! #DigitalAdvertising #ProgrammaticPioneers #PrimeAudience #Cookieless #AudienceTargeting

Google has once again postponed the phasing out of third-party cookies, a decision influenced by ongoing discussions with the UK's Competition and Markets Authority. This delay extends the cookie deprecation timeline to 2025, sparking varied reactions across the technology, marketing, and adtech sectors. At PrimeAudience, we view this as a pivotal moment for innovation and adaptation in digital advertising. As Mateusz Rumiński our VP of Product, notes, "While the Privacy Sandbox's direction is promising, it's clear that more time and engagement are necessary to address emerging challenges and ensure a smooth transition." Join us at PrimeAudience as we continue to support these efforts and help shape a sustainable and privacy-focused digital advertising landscape. Read latest industry comments in article: https://lnkd.in/d8agb5nT #DigitalAdvertising #PrivacySandbox #CookielessFuture #PrimeAudience #Innovation #AdTech

AI Transforms Brand Marketing: Embrace the Future The digital world is rapidly evolving, and with the launch of Google's Gemini and its groundbreaking generative AI capabilities, we're stepping into a new phase of digital advertising. PrimeAudience is leading this change, using AI to bring a new level of personalization and engagement to advertising. Our striking find: 46% of marketers in the UK and US see deep learning and generative AI as key for reaching audiences, especially as reliance on third-party cookies diminishes. This highlights AI's untapped potential for many brands to significantly enhance their marketing strategies. Explore the full article at Brands Journal : https://lnkd.in/dNyvq3rV #GenerativeAI #DigitalAdvertising #Innovation #PrimeAudience #FutureIsNow

As the digital landscape continues to evolve, so does the art of targeting the right audience at the right time. Gone are the days of broad or overly narrow contextual targeting. Welcome to the era where generative AI transforms contextual targeting into a precise, efficient, and nuanced strategy. PrimeAudience provides an innovative way to satisfy behavioral targeting use cases using brand-new Privacy Sandbox APIs. Explore the full article at AdExchanger to see how contextual targeting's generative AI makeover is not just an improvement but a complete revolution in digital advertising strategies. https://lnkd.in/dsfuRbXg #DigitalMarketing #GenerativeAI #ContextualTargeting #Innovation #AdTech #FutureOfAdvertising

Will contextual targeting be enough in the cookieless environment? Elevate your digital advertising game in the cookieless era. Dive into our latest article to discover how contextual targeting is evolving and uncover innovative strategies for precise, privacy-conscious, and high-impact advertising. Understand the future of targeting in the cookieless environment. https://lnkd.in/gJSCTANJ #PrimeAudience #Cookieless #DigitalMarketing #StayInformed

The emotions after the IAB ALM conference are slowly subsiding. We are glad to share that Mateusz Rumiński, VP of Product, was the host of the session "Behavioral Reinvented: How Can Generative AI Drive Audience Targeting in the Future of Advertising?" together with Geoff Wolinetz from OpenX. The session was great opportunity to present the demo of our solution. Learn more about in latest article: https://lnkd.in/de4DdZ3q #IABALM #GenerativeAI #AdvertisingInnovation #AudienceTargeting #FutureOfAdvertising #Cookieless #PrimeAudience

Headed to IAB ALM? Join Mateusz Rumiński at a panel during IAB Annual Leadership Meeting from January 28-30 in Marco Island, Florida! Mateusz will be hosting the session "Behavioral Reinvented: How Can Generative AI Drive Audience Targeting in the Future of Advertising?" together with Geoff Wolinetz from OpenX. Learn more about challenges and opportunities presented by the cookieless transformation and generative AI in our industry at #IABALMIABALM. #IABALM #GenerativeAI #AdvertisingInnovation #AudienceTargeting #FutureOfAdvertising #Cookieless #PrimeAudience

As demographic targeting becomes limited by the changes in third-party cookies, we explore how content-first and probabilistic methods can ensure user safety and still allow for accurate ad targeting. Read now article below to get more insights. #PrimeAudience #DigitalAdvertising #DataPrivacy #DemographicTargeting #StayInformed

From yesterday Google Chrome is disabling third-party cookies for 1% of the users before completely stopping it in Q3 2024. Based on our study 77% of UK marketers said they DO feel prepared for the cookieless age. “While UK marketers feel confident about their preparation for the cookieless world, many have not even started testing cookieless solutions yet”, said Mateusz Rumiński, VP of Product at PrimeAudience. Are you interested to see more results? Read latest article: https://lnkd.in/d_kev_KJ #Cookieless #News #AdTech #Research #PrimeAudience

From yesterday Google Chrome is disabling third-party cookies for 1% of the users before completely stopping it in Q3 2024. Based on our study 77% of UK marketers said they DO feel prepared for the cookieless age. “While UK marketers feel confident about their preparation for the cookieless world, many have not even started testing cookieless solutions yet”, said Mateusz Rumiński, VP of Product at PrimeAudience. Are you interested to see more results? Read latest article: https://lnkd.in/d_kev_KJ #Cookieless #News #AdTech #Research #PrimeAudience