PrimeAudience’s Post

#GenAI assists various AdTech aspects, including contextual targeting. Start with a data prompt and bump up URL generators and other audience indicators with the help of language learning models developed within a GenAI infrastructure. Enhanced contextual targeting anticipates audience interests before they realize it, and GenAI expands possibilities beyond traditional brainstorming. Data insights from GenAI delve deeper into audience interest. And if this all seems too wide of AI application for targeting, plenty of publishers are using similar methods across their content base for you to apply to a fixed publisher ecosystem and still get great insights and expanded targeting. #LLM #AdTech #ContextualTargeting

Contextual targeting is experiencing a generative AI glow-up that will forever change the way marketers target and reach audiences. In this piece from AdExchanger, two of Cognitiv’s Co-Founders, Jeremy Fain and Dr. Aaron Andalman, share how our GPT-powered solution makes the impossible possible for marketers. Read the article here: https://lnkd.in/dsfuRbXg

Broadsheet Communications's client Cognitiv's CEO Jeremy Fain CSO Aaron Andalman are featured in AdExchanger's story on ad tech players using Generative AI in their media buys. In the piece, Jeremy and Aaron dive into contextual targeting, describing how Cognitiv's technology uses generative AI to help brands reach new audiences in a privacy-first world. #BroadsheetPR #ClientNews #generativeAI #adtech #deeplearning 

Why is contextual targeting the game-changer for inclusive, AI-powered strategies? 🌟 Numerous factors contribute to audience fatigue with ads, with one prominent issue being the longstanding practice of intruding on user privacy by accessing their personal data to track users as they browse the web. However, global efforts in advocating diversity & inclusivity initiatives are gaining momentum, leading the advertising industry to align with the evolving audience preferences & fine-tune inclusive targeting strategies to navigate the cookieless world. 🚀 Learn more: https://hubs.li/Q0272v-10 #ContextualAdvertising #InclusiveTargeting #Blog #AdTech

Ad Targeting Through Large Language Models https://buff.ly/3UxIUuI

What makes contextual targeting the game-changer for inclusive, AI-powered strategies? Various factors contribute to audience fatigue with ads, with a primary concern arising from the enduring practice of invading user privacy by collecting their personal data to track their online behavior. However, as the world advances in diversity and inclusivity initiatives, the advertising industry needs to align with ever-evolving audience preferences and refine inclusive targeting strategies to navigate the cookieless era. Learn more: https://lnkd.in/gmmhkZb4 #ContextualAdvertising #InclusiveTargeting #Blog #AdTech

What makes contextual targeting the game-changer for inclusive, AI-powered strategies? Various factors contribute to audience fatigue with ads, with a primary concern arising from the enduring practice of invading user privacy by collecting their personal data to track their online behavior. However, as the world advances in diversity and inclusivity initiatives, the advertising industry needs to align with ever-evolving audience preferences and refine inclusive targeting strategies to navigate the cookieless era. Learn more: https://lnkd.in/dEkt7Ntj #ContextualAdvertising #InclusiveTargeting #Blog #AdTech

What makes contextual targeting the ultimate game-changer for inclusive, AI-powered strategies? 👀 Various factors contribute to audience fatigue with ads, with a primary concern arising from the enduring practice of invading user privacy by collecting their personal data to track their online behavior. As the world advances in diversity and inclusivity initiatives, the advertising industry MUST align with ever-evolving audience preferences and refine inclusive targeting strategies to navigate the cookieless era successfully. Learn more: https://lnkd.in/erueTUZ6 #ContextualAdvertising #InclusiveTargeting #Blog #AdTech

What makes contextual targeting the game-changer for inclusive, AI-powered strategies? Various factors contribute to audience fatigue with ads, with a primary concern arising from the enduring practice of invading user privacy by collecting their personal data to track their online behavior. However, as the world advances in diversity and inclusivity initiatives, the advertising industry needs to align with ever-evolving audience preferences and refine inclusive targeting strategies to navigate the cookieless era. Learn more: https://lnkd.in/edWuGejp #ContextualAdvertising #InclusiveTargeting #Blog #AdTech