PrimeAudience’s Post

VentiveIQ's innovative approach to consumer targeting is designed to help you effectively reach your audience through cutting-edge technology. By leveraging the VentiveIQ Graph, in combination with net-new, mobile-only clusters, you can increase the effectiveness of your outreach and engage with consumers in a more meaningful way. To know more get in touch with our experts at [email protected] . . . . #ventiveiq #ventiveiqdatasolutions #ventiveiqmarketingsolutions #emailsdata #maidgraph #identitygraph #businessgraph #safedata #consenteddata #actionabledata #devicegraph #viewershipgraph #cookieless #dataenhancement #customaudience #dataonboarding #brands #agencies #martech #data

🎯 Targeting an audience based on presumed behavior is less effective than targeting an outcome. Moloco's David Simon explains how machine learning has completely changed advertising. Learn more ➡️ https://lnkd.in/eMtBKZX8 #machinelearning #adtech #performancemarketing

❗❗ Up to 70% of ethnicity-based targeting in advertising might be missing its target audience! Advertisers should refine strategies using their own audience data for accurate reach. Read more here: https://buff.ly/3MlivNg #biasedadvertising #advertisingbias #inclusivity #advertisinginsights

The demise of cookies is a big deal for advertisers. Understanding how this shift will impact media plans is essential, as is knowing how to use first-party data to improve audience targeting in a cookieless world. Great session for the proactive marketer!

A New Signal for Success wasn’t just an event—it was the start of a new era in audience targeting. We’re thrilled by the overwhelmingly positive feedback from our partners who attended! Dive into the event highlights and explore our press release for more on TripleLift Audiences, our exciting ID-less targeting solution. #adtech #programmaticadvertising #cookies #firstpartydata #cookielesstargeting #digitalmarketing #advertising #idlesstargeting https://hubs.li/Q02vqckh0

Using a broad audience setting in your campaigns allows Meta’s AI targeting feature to explore and identify the best prospects across its vast network. This approach not only maximizes the opportunities for your ads to reach untapped segments but also includes potential customers you might not have initially considered. The real advantage lies in the AI’s ability to adapt and learn from diverse data sets, making your campaigns resilient and far-reaching. At ProFusion, we understand how to use these tools to fine-tune your advertising efforts, ensuring that you connect with the right audience effectively and efficiently. Let us help you navigate the world of Meta Ads to elevate your brand’s reach and impact. https://lnkd.in/dB5tFFbD #metaads #AImarketing #marketingtips #socialmediamarketing #socialmediaadvertising #targetaudience #advertisingtips #metaadvertising #digitalmarketing #marketingservices

Transform your social media strategy with our selection of 11 AI Tools! 🌟✨ Discover how these tools revolutionize content creation, audience targeting, and engagement, leading to greater success on social platforms. Read more- https://lnkd.in/gHw8Gfyw #AISocialMediaTools #SocialMediaStrategy #TechInnovation #DigitalMarketing #AIRevolution