Adlook

In today's fast-evolving ad tech landscape, supply optimization, SPO, and curation are more crucial than ever. Luca Filardo, VP of Platform Management at Adlook dives deep into these topics in his latest article, providing invaluable insights for marketers. Here are some key takeaways: 🔍 Supply & Curation: Addressing MFA concerns, driving performance, and ensuring brand safety are top priorities. Our curated marketplace strategy helps marketers achieve their goals efficiently. 🎯 Ad Placement: Focusing on performance metrics and utilizing tools like GPID for better transparency and optimization. 💡 SPO: Enhancing efficiency and transparency in the supply chain, providing marketers with direct and valuable supply paths. Discover more insights on how to navigate these challenges and optimize your ad supply: https://bit.ly/3xrj3gl #AdTech #MarketingSuccess #SupplyOptimization #Adlook

🌟 The Drive Towards a Cookieless Future with Paul Wright 🌟 Join us for an insightful interview with Paul Wright, Head of Uber Advertising, UK & Ireland, as he discusses the implications of a cookieless future on digital advertising. With his extensive experience at Sky, Amazon, and Apple, Paul offers a unique perspective on the industry's evolution. Key Takeaways: • The impact of cookieless advertising models. • Risks of over-reliance on cookies. • How Uber Advertising prioritizes customer experience. • The role of data in shaping successful strategies. • AI's future in advertising. 👉 Read the full interview: https://lnkd.in/d6KKZwv3 #DigitalAdvertising #CookielessFuture #CustomerExperience #DataStrategy #AI #BrandMastersTalks

Our latest blog post delves into the recent overhaul of video placement definitions, marking a significant stride toward better aligning with modern advertisers' needs. 🔹 Why it matters: This update ensures that video ads meet the nuanced expectations of buyers, enhancing viewer engagement and ad visibility. 🔹 Strategic advantage: With clearer definitions, advertisers can now fine-tune their strategies for maximum ROI and more effective ad spend. 🔹 Market impact: Expect fairer pricing models that accurately reflect the value of each placement, benefiting both buyers and publishers. Our VP of Branding Solutions, Mateusz Jędrocha, shares his insights and perspectives on these crucial changes. At Adlook, we’re proud to lead in adopting these new standards, ensuring transparency and value for our clients. Dive into our blog to learn more and stay ahead in the programmatic space: https://bit.ly/453FOn0 #Adlook #IAB #IABTechLab #AdTech #ProgrammaticAdvertising #DigitalMarketing

Our newly appointed CEO, Kuba Kossut, has been featured in the latest Performance Marketing World people moves roundup! Congratulations to all the newly appointed leaders, including Jenny Bullis at dentsu, Mayumi Tatsuta at Jellyfish, and Tim Collier at Scope3. We're thrilled to see such dynamic changes in the digital marketing landscape! Read more about these impressive moves in this article: https://bit.ly/3yGqocg #CEO #Marketing #DigitalTransformation #AdTech #Adlook

🌟 Unlock the Power of Purpose-Driven Marketing with Carolina Miodownik 🌟 Explore the latest insights from Carolina Miodownik, Global Digital Marketing Manager at JDE Peet's, in our newest interview from the #BrandMastersTalks series. With over 10 years of experience, Carolina discusses the importance of authenticity in brand value and long-term growth strategies. Key Takeaways: • Investing during downturns drives long-term value. • Short-term marketing impacts growth negatively. • Purpose-led brands win customer loyalty. • Digital strategy should align with overall marketing. • The cookieless era is an opportunity to reassess customer relationships. 👉 Read the full interview: https://lnkd.in/d3zQ8Ar2 #DigitalMarketing #BrandStrategy #MarketingWithPurpose #LongTermGrowth #

We are thrilled to announce Kuba Kossut as our new Chief Executive Officer! With over 20 years of industry experience, Kuba will lead Adlook into a privacy-first future in advertising. "I am excited to lead Adlook during such a pivotal time of change in our industry," says Kuba. "By positioning Adlook at the forefront of privacy centric solutions, we can ensure our technology not only meets but exceeds industry standards." With Kuba at the helm, we look forward to forging strategic partnerships and providing top-notch, accessible tools for advertisers to navigate the ever-evolving digital landscape. Together, we'll continue to deliver outstanding results for influential brands globally. Learn more about Kuba and his vision for Adlook in our press release: https://bit.ly/3UPcM5V #Leadership #Innovation #DigitalAdvertising #PrivacyFirst #Adlook #CEOAnnouncement #BrandGrowth #MarketingTech

* Scroll down for English translation * Dołącz do nas na #IABForum! Już 22 maja zapraszamy na wyjątkowe wystąpienie w ramach bloku programowego „Człowiek w centrum”! „Czy w reklamie digital etyka może iść w parze z efektywnością? Porównanie taktyk zakupowych w świecie bez cookies” Jeśli w branży reklamowej naprawdę chcemy postawić człowieka w centrum, musimy zacząć od szacunku do konsumenta, w szczególności do jego prawa do prywatności. Mimo że osobiście zgadzamy się z tą opinią, to biznesowo często ulegamy pokusie korzystania z precyzyjnego targetowania i personalizacji komunikatu. Na szczęście w coraz większej części ekosystemu programatycznego zdobycie zewnętrznych danych o indywidualnych użytkownikach już nie jest możliwe. Za chwilę nie będzie to możliwe w ogóle. Czy to oznacza, że marki nie będą mogły efektywnie docierać do swoich grup celowych i personalizować treści? Na te pytania odpowiedzą Kuba Kossut, CEO Adlook i Michał Błoński, Adlook Solutions Manager. Godzina: 16:50-17:10 Miejsce: SALA 2 Zachęcamy do zapoznania się z pełnym programem konferencji pod linkiem: https://bit.ly/4bLxeLN Do zobaczenia na IAB Forum! #IABForum #ReklamaDigital #EtykaWReklamie #Prywatność #Adlook #Konferencja #Marketing #ReklamaBezCookies Join us at the IAB Forum! On May 22nd, we invite you to a special presentation as part of the program block "Human at the Center"! "Can Ethics and Efficiency Coexist in Digital Advertising? A Comparison of Purchasing Tactics in a Cookie-less World" If we truly want to put the human at the center of the advertising industry, we must start with respect for the consumer, particularly their right to privacy. While we personally agree with this opinion, we often succumb to the temptation of using precise targeting and message personalization in business. Fortunately, in an increasing part of the programmatic ecosystem, obtaining external data about individual users is no longer possible. Soon it won't be possible at all. Does this mean that brands will not be able to effectively reach their target groups and personalize content? Our experts will answer these questions: Kuba Kossut, CEO, Adlook Michał Błoński, Solutions Manager, Adlook Time: 16:50-17:10 Location: ROOM 2 We encourage you to check out the full conference program at the link: https://bit.ly/4bLxeLN See you at the IAB Forum! #IABForum #DigitalAdvertising #AdvertisingEthics #Privacy #Adlook #Conference #Marketing #CookieFreeAdvertising

🌐 Explore Digital Innovation at the BBC with Ian Wolfe 🌐 Dive into our latest interview on Adlook's blog featuring Ian Wolfe, the BBC's Head of Digital Media. Discover how the BBC navigates the digital landscape to stay relevant and maintain its commitment to public service amidst technological shifts and privacy concerns. Key Insights Include: • The strategic advantage of the BBC in a cookieless world. • Collaborative efforts with giants like Google and Meta. • Digital marketing's role in maintaining the BBC's relevance. Ian Wolfe brings a unique perspective from his experiences at Disney and PayPal to his role at the BBC, focusing on CRM automation, performance marketing, and ensuring the broadcaster reaches underserved audiences. 👉 Don't miss this insightful discussion on how traditional media adapts to the digital age: https://lnkd.in/dAjdpkzh #DigitalMedia #BBC #MediaInnovation #DigitalMarketing #PublicService

Explore Ethical Marketing Practices with Mary Garefalaki at Orange Business Dive into our latest installment of Brand Master Talks, featuring Mary Garefalaki, Head of Content Production at Orange Business. Mary discusses how ethical principles and corporate purpose are crucial in shaping marketing strategies today. In this in-depth interview, Mary shares insights on: • Integrating Purpose with Profit: How Orange Business aligns its profitability with ethical initiatives.  • Adapting to Cultural Sensitivities: Strategies for crafting content that respects diverse global audiences.  • Supporting Diversity: Initiatives like 'Women in Tech' that promote equality and inclusion.  • Remote Work Solutions: How technology supports digital nomads and remote workers.  • Safeguarding Data: Ensuring data protection across all customer interactions.  Read the full interview here:   https://lnkd.in/dVcrf7iv #CorporateEthics #ContentCreation #MarketingStrategy #BrandMasterTalks #WomenInTech 

At Adlook, we recognize the uniqueness of every individual and understand the importance of reflecting this in our digital interactions. Utilizing Deep Learning, we are committed to creating a privacy-focused advertising landscape where personalization reaches new heights, respecting both user privacy and individual differences. In the evolving digital space, advertisements can go beyond traditional boundaries, becoming conversations that truly reflect personal interests and experiences. Our application of Deep Learning facilitates these sophisticated, user-centric engagements. Explore how Deep Learning enhances digital interactions, making each one uniquely personal and genuinely engaging. Interested in learning more? Contact us to see how we can tailor our solutions to your needs, even in a cookieless environment. #Adlook #DeepLearning #AI #DigitalInnovation #PersonalizedAds #Technology