Kantar

📈How can you Predispose More People and help your brand grow? In this 8-min interview with pladis Global's Chief Insights Officer, and Kantar’s EVP, Global Thought Leadership, you can discover how #pladis connects with consumers. Being meaningful, different and salient is a lot more than communication, it’s sharpening the brand positioning through exposure and #experiences. Discover how pladis deliver experiences that resonate with consumers. To find out more about how you can Predispose More People and Kantar's Blueprint framework: www.kantar.com/Blueprint #BlueprintforBrandGrowth #Marketing #FMCG

Happy Pride Month 2024🏳️🌈 We’re proud to celebrate Pride Month with our friends, colleagues, and clients around the world and support the LGBTQ+ community. Celebrations here have already begun, and across June we’ll be introducing you to colleagues from around the world, who are sharing their experiences of inclusion and allyship at Kantar. If you’d like to start your brand’s LGBTQ+ allyship journey, register for our free webinar: https://loom.ly/oqVB0lE #WeAreKantar #LifeAtKantar #PrideMonth2024

🐯 Exploring the art of retail advertising: Expert insights on the brands getting it right 🐯 In the ever-evolving world of retail, understanding what makes an advertisement effective is crucial. This article in The Drum is a treasure trove of insight, shedding light on stand-out ad campaigns with insights from Kantar's creative and retail experts and data from BrandDynamics, our always-on AI-powered brand performance tracker. Dive into the full story and learn how retail brands are cutting through in this $6.6 trillion market: https://loom.ly/2g3uYNU

🌐 Meet the world’s #MostChosenBrands by market.    Our #BrandFootprint rankings are very exciting this year with significant changes and new markets debuting in our biggest ever #FMCG brand roundup. The Coca-Cola Company secures the number one position once again but look out for some surprise moves.  ➡ Read about the brands in our ‘hall of fame’ in our newly released report: https://lnkd.in/dzejh4HM ➡ Navigate this year’s rankings and play with the data: https://lnkd.in/evPuS6W 

📈What do we mean by difference? It is the perception of being different to your competitors, and being perceived as setting the trend in the category. Difference is not the old-fashioned definition of differentiation, which was limited to product qualities. We’ve identified that successful brands create memories that separate the brand from others. If brands don’t set themselves apart, they risk falling behind. 𝗢𝘂𝗿 𝘀𝘁𝘂𝗱𝘆 𝘀𝗵𝗼𝘄𝘀 𝘁𝗵𝗮𝘁 𝗯𝗿𝗮𝗻𝗱𝘀 𝘁𝗵𝗮𝘁 𝗮𝗿𝗲 𝗠𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹𝗹𝘆 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝘁𝗼 𝗠𝗼𝗿𝗲 𝗣𝗲𝗼𝗽𝗹𝗲 𝗰𝗼𝗺𝗺𝗮𝗻𝗱 𝟱𝘅 𝗽𝗲𝗻𝗲𝘁𝗿𝗮𝘁𝗶𝗼𝗻 𝘁𝗼𝗱𝗮𝘆 𝗮𝗻𝗱 𝗿𝗲𝗮𝗹 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 𝗶𝗻 𝗽𝗲𝗻𝗲𝘁𝗿𝗮𝘁𝗶𝗼𝗻 𝗴𝗿𝗼𝘄𝘁𝗵 𝗼𝘃𝗲𝗿 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝘁𝘄𝗼 𝘆𝗲𝗮𝗿𝘀. Learn more about the Blueprint for Brand Growth and discover the evidence-based framework for marketers: www.kantar.com/Blueprint #BlueprintforBrandGrowth #Marketing #data #margin

How can advertisers bring their A-game to a major sporting event? 🏀⚽🏈🏓 Create ads that leverage humour. Why? According to Kantar's LINK data, ads that land humour well are naturally distinctive, emotionally connected and enjoyable. Want to know more? Learn how brands can make the most of their adverts here 👉 https://lnkd.in/ehC4JVuD

You need better insights to make better decisions. Imagine a single platform packed with smart technology and expertise, backed by decades of experience in helping brands grow 🌱 Discover Kantar Marketplace, a suite of dynamic market research tools that will put you back in control. Don't just make the next move, make the right move that will drive incremental sales and brand equity. 👉 https://lnkd.in/e7ndt6ZS

Uncover how Kantar ’s AI data-led approach to marketing measurement is helping top brands like Meta to ramp up performance. Join us live on June 11 at on our upcoming ADWEEK webinar to hear directly from MMM experts Igor Skokan from Meta and Henrik Hasselbalch Busch from Kantar. Register today: https://loom.ly/tFNmyCA

Want to know more about how to combine sustainability and creativity? Or the power of creativity to boost the bottom line? Then join us at the Kantar apartment at #CannesLions2024. Just a short walk from the Palais, you can listen to the latest thinking on both these topics and many more. Click here to see the full programme of events and to book a seat at Kantar’s home of brand growth in Cannes: https://loom.ly/DT_b6MQ

Congratulations @Dettol! Your ad ‘Your laundry has something to tell you’ is the number 1 in Kantar’s Creative Effectiveness Awards 2024 in the LINK AI tested category. The ad is an award-winner because it connects with consumers while cleverly using AI to make a chore a bit more interesting. Download the free booklet here to discover all the winners and learn how to predispose more people to connect with your brand. https://loom.ly/FubQRHA #KantarCEA #Advertising #Digital #Marketing #CreativeEffectiveness #AI