LOLA MullenLowe

#SHORTLISTS   WARC Festival strategy awards are fast approaching and we are happy to share that we have four shortlists! The campaigns that have been nominated are:   👶🏻 Cry for the Law, Teta & teta > Cultural Impact 🍴Human Meat, Oumph! > Customer Experience 🎶 Classics Can Be Remixed, Magnum > Customer Experience 🏠 The Pleasure Residence, Magnum > Instant Impact   Congratulations to the teams and fingers crossed for the final awards!

We’re excited to announce that we won three awards and nine merits at The One Club for Creativity 🙌🏻🎉 Magnum’s Find Your Summer won in the following categories: 🏅Out of Home, Billboards and Transit - Series 🥈Out of Home, Craft - Photography 🥉Moving Image Craft & Production, Cinematography Single And receiving Merit awards: -Find your summer, Magnum x4 -Wash away the taboo, Persil x1 -Real Virtual Beauty, Dove x2 -Stick to the original, Magnum x1 -Cry for the law, Teta & Teta x1 Congrats to the whole team 🎉 #LOLAMullenlowe #OneShow #TheOneClubforCreativity

Universidad Nebrija awarded LOLA's Uber Eats campaign 'Disaster Delivery' in the Best Branded Content category. We're so glad campaigns like this are inspiring the next generation in Spanish Advertising. Thank you for the award and congratulations on the gala!

Do you really know how good Talenti gelato is? We'll let the one and only Bradley Cooper tell you. The Oscar nominated director, actor and producer features in #RaiseTheJar, our latest campaign for the US gelato brand, Talenti. #LOLAMullenlowe #NewWork Julien Barraux . Lisa Vortsman . Camila Viola . Marina Anna Antoniazzi . Miguel Simoes . Tomás Ostiglia . German Rivera Hudders . Diego Vieira . Pedro Mezzini . Augusto Callegari . Marcos Colombres . Tom Elliston . Catalina Aguirre . Cristina Panea . Sofía Pérez-Arellano . Camilla Facin . Felipe Calviño . Marina Saro Sanz . Great Guns . Olly Blackburn . Glassworks . Big Sync Music . Burns Entertainment

Unilever’s Lynx brand (named Axe in the U.S.) is known for its absurd and sometimes controversial ads. Its latest campaign from agency LOLA MullenLowe embraces that history with some particularly dark humor. Cannes Lions-winning directors Koen Mortier and Joe Vanhoutteghem (who work under the shared name Lionel Goldstein) created a pair of two-minute films to promote the new Lynx fine fragrance collection. They take place in typically serious scenarios: a robbery and a funeral. Watch the second spot here: https://adweek.it/3WpzcNw

LOLA MullenLowe pushes humor to the extreme in a campaign for Lynx. Cannes Lions-winning directors Koen Mortier and Joe Vanhoutteghem (who work under the shared name Lionel Goldstein) created a pair of two-minute films to promote the new Lynx fine fragrance collection. They take place in typically serious scenarios: a robbery and a funeral.

With a rich history of using its fragrances to ignite attraction, LYNX presents "The Power of a Fragrance". The multi-market campaign taps into the rising trend of dark humor, featuring LYNX Blue Lavender, a standout scent from the NEW Fine Fragrance Collection. The film “Funeral”, made by the irreverent Lionel Goldstein, has taken humor to new heights to play with the power of fragrance. This time at a somber funeral, where the fragrance of the deceased guy sets off an entirely unforeseen chain of events. The campaign goes live in cinemas and online across the UK and Turkey, as well as in various Latin American countries such as Mexico, Argentina, and Uruguay this month. We hope you can have a laugh! #LOLAMullenlowe #NewWork Caroline Gregory . Matthew Yocum . Attilio Gianfrancesco . Lorraine Warner . Federico Duberti . Miguel Simoes . Tomás Ostiglia . Jorge Zacher . Dante Zamboni . Augusto Callegari . Pedro Mezzini . Lucía Villalva . Corina Martínez Panés . Tom Elliston . Oscar Fernandez Baca Cordon . Felipe Calviño . CZAR.BE . Lionel Goldstein . Eurydice Gysel . Lander Engels . Grimm Vandekerckhove . Pepijn Van Looy . Sasha Robertson . Manu Van Hove . Olivier Ogneux . Dries Derycke . Bieke De Keersmaecker . SENstudio . Big Sync Music . Alicia Leinot

With a rich history of using its fragrances to ignite attraction, LYNX presents "The Power of a Fragrance". The multi-market campaign taps into the rising trend of dark humor, featuring LYNX Blue Lavender, a standout scent from the NEW Fine Fragrance Collection. The film “Robbery”, made by the irreverent Lionel Goldstein, has taken humor to new heights to play with the power of fragrance. We follow the escapade of a woman who, somewhat impulsively, attempts to rob a roadside cafe, only for the scent of LYNX Blue Lavender fragrance to lead to an unexpected twist. The campaign goes live in cinemas and online across the UK and Turkey, as well as in various Latin American countries such as Mexico, Argentina, and Uruguay this month. We hope you can have a laugh! #LOLAMullenlowe #NewWork Caroline Gregory . Matthew Yocum . Attilio Gianfrancesco . Lorraine Warner . Federico Duberti . Miguel Simoes . Tomás Ostiglia . Jorge Zacher . Dante Zamboni . Augusto Callegari . Pedro Mezzini . Lucía Villalva . Corina Martínez Panés . Tom Elliston . Oscar Fernandez Baca Cordon . Felipe Calviño . CZAR.BE . Lionel Goldstein . Eurydice Gysel . Lander Engels . Grimm Vandekerckhove . Pepijn Van Looy . Sasha Robertson . Manu Van Hove . Olivier Ogneux . Dries Derycke . Bieke De Keersmaecker . SENstudio . Big Sync Music . Alicia Leinot

Can the sun stop ice creams from melting? In Pakistan, ice cream lovers are struggling with a huge enemy: power cuts. To help shopkeepers face the daily power cuts in Pakistan, Wall’s decided to change its most effective media for the first time in over 100 years to develop the Solar Priceboard. Equipped with double solar panels, an internal battery and an automatic switcher, the Solar Priceboard can support an ice cream freezer for around 6hr per charge. So when the power goes off, the battery automatically switches on. Each unit is capable of producing over 675.000 watts per year, offering shopkeepers a sustainable source of clean energy so this summer joy doesn’t melt away. The Solar Priceboard is part of Wall’s wider sustainable initiatives, which include energy-efficiency cabinets, solar ice cream carts and solar energy farms across 14 markets. #LOLAMullenlowe #NewWork Julien Barraux . Barbara Scala . Sevim Seferoglu . Nursu Aydoğan . Gayathri Renil . Toloy Tanridagli . Mert T. . Sidra Modan . Attilio Gianfrancesco . Pamela Pais . milklab Agency . Murat Ersoy . Alaattin Koptur . Erkut OKTAY . Miguel Simoes . Tomás Ostiglia . Jorge Zacher . Kevin Cabuli . Dante Zamboni . Ezequiel Scarpini . Josefina Mateo Burton . Kenny Quiroz Sandoval . Tom Elliston . Camilla Facin . Bárbara de la Plaza Romeo . Claudia Matas . Felipe Calviño . Bionic Films . Salman Farooqi . Amna Zamani . Syed Uzair Ali_Official . Tabish Jalal . Owais Hashmi

Think of any game in the history of sports. Do you think you could guess who won just by looking at a picture of the game? There’s a pattern that always repeats itself. In our latest campaign, “Guess Who Won,” we showed how getting dirty tilts the odds in your favor. We recreated some of the most iconic moments in sports history, demonstrating how the winners are the ones who got dirty. Then, we placed them on billboards in front of parks, sports academies, and schools to inspire the next generations of athletes to embrace dirt and give it their all. #LOLAMullenlowe Unilever Tati Lindenberg . Daniela Olivero . Andrew V. . Jose Miguel Sokoloff . Eduardo Salles . Will Dixon . Sandy Doran . Miguel Simoes. Tomás Ostiglia . German Rivera Hudders . Diego Vieira . María Báguena Cabezas . Koke Domínguez Domínguez . Yan Graller de Oliveira . Tom Elliston . Cristina Panea . Sofía Pérez-Arellano . Felipe Calviño . Ale Burset . Diego Speroni . Golin . Mindshare