Mindshare

Mindshare

Advertising Services

London, England 370,959 followers

We are a global media agency network of 10,000 people united by our desire to drive good growth. #TeamMindshare

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About us

Mindshare is a media services company that accelerates Good Growth for its clients in the age of transformation. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better. We accelerate Good Growth for our clients by using Precisely Human Intelligence that combines data science and behavioural science to understand consumers and their motivations better and we act on that intelligence through the intentional use of media, connecting brands with consumers around their shared values. We were the first purpose built company created by WPP and today our 10,000 people operate in 116 offices in 86 countries, helping to drive Good Growth for our clients, our people, the industry and the world.

Website
http://www.mindshareworld.com
Industry
Advertising Services
Company size
5,001-10,000 employees
Headquarters
London, England
Type
Public Company
Specialties
Social marketing, Media planning and buying, Digital media, Content creation and curation, Strategy, Paid search, Affiliates, Econometrics, SEO, Media research, Comms planning, and Data Science

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Employees at Mindshare

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Updates

  • View organization page for Mindshare, graphic
    Mindshare

    370,959 followers

    Are you ready for the next wave of commerce? We’re moving from a commerce world characterised by simple transactions to one that is truly connected, AI-enabled, and more human than ever. What does this mean for the ever-evolving platforms? We explore how creativity is being used in commerce to create enhanced tailored consumer experiences and seamless consumer journeys that deliver growth. 🔗 https://lnkd.in/eckytKGs

  • View organization page for Mindshare, graphic
    Mindshare

    370,959 followers

    An incredible awards haul from Festival of Media Global Awards🏆🎉 This set of amazing work highlights the passion and talent driving good growth for our clients and they show the impact on the world around us. Congratulations Mindshare India, Mindshare USA, Mindshare China and Mindshare Germany, plus all of the shortlists. GroupM WPP FCAS, #StandUpToJewishHate, Mindshare USA 🥇Gold: Best Distribution and Amplification of Content 🥉 Bronze: Best Response Campaign Dove, #TurnYourBack, Mindshare USA 🥇Gold: Best Use of Social Media 🥉 Bronze: Best Response Campaign Deutsche Telekom, #ShareWithCare - a message from Ella, Mindshare Germany 🥇Gold: The Bravery Award Britannia Marie Gold, Reigniting entrepreneurial dreams of every day athletes, Mindshare India 🥇 Gold: Best Use of Video Durex, Turn gameplay into foreplay, Mindshare China 🥈 Silver: Best Distribution and Amplification of Content 🥈 Silver: Best Local Execution of a Global Brand Deutsche Telekom, Against hate speech 3.0 - every comment can change the future, Mindshare Germany 🥈 Silver: Best Campaign for an Awareness or Observance Day, Week or Month Domex wins the toilet wars, Mindshare India 🥈Silver: Best Use of Mobile Dove, Crown x LinkedIn, Mindshare USA 🥉Bronze: Best Campaign Led by a Cause Horlicks Diabetes+, Targeting diabetics on app at a time, Mindshare India 🥉Bronze: Best eCommerce Campaign Castrol MAGNATEC, 500KMS of conversations, Mindshare India 🥉 Bronze: Best Use of Talent

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  • View organization page for Mindshare, graphic
    Mindshare

    370,959 followers

    In this new era of intelligent, creative and community-driven commerce, brands will need to add real value to consumers' lives. This report looks at how all of these factors will shape the future of commerce and help brands drive long-term sustainable growth. 🟣 Commerce is everywhere, but community is everything 🟣 Creative commerce and three-dimensional consumer experiences 🟣 Maximising social ROI through community commerce 🟣 The power of smarter data in the age of predictive commerce 🔗 https://lnkd.in/eckytKGs

  • View organization page for Mindshare, graphic
    Mindshare

    370,959 followers

    Google hosted its annual I/O developer conference this week where a range of AI products and Gemini updates were announced. Plus, Reddit has partnered with OpenAI that will see Reddit info integrated into ChatGPT, Netflix is launching its own advertising technology platform and Threads has a new Tweetdeck-style UI on desktop. Check out the latest #TeamMindshare Weekly Prompt for the details ⬇ https://lnkd.in/e5b-yvgt

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  • View organization page for Mindshare, graphic
    Mindshare

    370,959 followers

    As we embrace AI’s power, we’ve got to be mindful of using it ethically. It’s crucial to ensure that our content stays true and trustworthy, even if it’s created with the help of AI. Breaking down a summary of Mindshare India's AI trends here ⬇️ Mindshare India's Content Marketing Trends report is a comprehensive guide, crafted by industry experts, that explores the latest trends, strategies, and insights shaping the future of content marketing. 📑 Download the full report: https://lnkd.in/dwrHrGYd

  • Mindshare reposted this

    View organization page for WPP, graphic
    WPP

    490,332 followers

    WPP has been named a Leader among commerce service providers in The Forrester Wave™: Commerce Services, Q2 2024 report. According to Forrester, WPP shines with flexible creativity in its commerce strategy anchored by WPP Open, the company’s intelligent marketing operating system. WPP uses “GroupM’s scale as a global media buyer and its own extensive retailer and marketplace relationships with Amazon and others to help brands and retailers optimize media and transactions.” Read more 👉 https://ow.ly/4HBy50RIz5j VML, VML COMMERCE

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