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ADWEEK

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Unilever’s Lynx brand (named Axe in the U.S.) is known for its absurd and sometimes controversial ads. Its latest campaign from agency LOLA MullenLowe embraces that history with some particularly dark humor. Cannes Lions-winning directors Koen Mortier and Joe Vanhoutteghem (who work under the shared name Lionel Goldstein) created a pair of two-minute films to promote the new Lynx fine fragrance collection. They take place in typically serious scenarios: a robbery and a funeral. Watch the second spot here: https://adweek.it/3WpzcNw

Quique Caballero

Communications Director at OgilvyES

1mo

😂😂😂😂😂

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Connor Hollman

First-Party Data Strategist | Customer Engagement Expert | Helping Brands Optimize Loyalty & Conversion

1mo

This is great 🤣

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Karla Campos

1mo

A mini dark “romantic” comedy in both spots 🎭

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Nina Epellé

MSc (Oxon) | Senior global marketing lead | Highly skilled B2C and B2B marketing strategist | Focused on delivering marketing ROI through multi-channel attraction, engagement and conversion strategies | EDI Chair

1mo

😲😲😲🤩 gobsmacked! 🤣

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Barney Ware

1mo

Brave. Bold. Brilliant! Great work all!!

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Peter Dubienko

Freelance Creative / Art Director ʕʘ̅͜ʘ̅ʔ ʕ•̫͡•ʕ*̫͡*ʕ•͓͡•ʔ-̫͡-ʕ•̫͡•ʔ*̫͡*ʔ-̫͡-ʔ

1mo

🎉🔥🔥

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Sk Ashik

ui/ux designer

1mo

Super

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Cova Ruiz-Capillas Miranda

Creative Copywriter

1mo

Mi amiga made it Lucía Villalva ✨✨✨

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