LOLA MullenLowe’s Post [Video]

With a rich history of using its fragrances to ignite attraction, LYNX presents "The Power of a Fragrance". The multi-market campaign taps into the rising trend of dark humor, featuring LYNX Blue Lavender, a standout scent from the NEW Fine Fragrance Collection. The film “Funeral”, made by the irreverent Lionel Goldstein, has taken humor to new heights to play with the power of fragrance. This time at a somber funeral, where the fragrance of the deceased guy sets off an entirely unforeseen chain of events. The campaign goes live in cinemas and online across the UK and Turkey, as well as in various Latin American countries such as Mexico, Argentina, and Uruguay this month. We hope you can have a laugh! #LOLAMullenlowe #NewWork Caroline Gregory . Matthew Yocum . Attilio Gianfrancesco . Lorraine Warner . Federico Duberti . Miguel Simoes . Tomás Ostiglia . Jorge Zacher . Dante Zamboni . Augusto Callegari . Pedro Mezzini . Lucía Villalva . Corina Martínez Panés . Tom Elliston . Oscar Fernandez Baca Cordon . Felipe Calviño . CZAR.BE . Lionel Goldstein . Eurydice Gysel . Lander Engels . Grimm Vandekerckhove . Pepijn Van Looy . Sasha Robertson . Manu Van Hove . Olivier Ogneux . Dries Derycke . Bieke De Keersmaecker . SENstudio . Big Sync Music . Alicia Leinot