Kantar

📈 How can you optimize your marketing investments across #product range, #distribution, #packaging, #pricing, and #promotion? And how can your brand Be More Present, capturing consumer choices away from competitors? Our study shows that brands that are always present 𝗮𝘁𝘁𝗿𝗮𝗰𝘁 𝟳𝘅 𝗺𝗼𝗿𝗲 𝗯𝘂𝘆𝗲𝗿𝘀 than those that are present on only half of buying occasions. Join Kantar’s Jane Ostler and Mars’ Rankin Carroll in a 10-minute conversation as they explore strategies for being more present with consumers and striking the right balance between digital and physical presence. To learn more about our study and the evidence-based framework for marketers on Brand Growth: www.kantar.com/Blueprint #BlueprintforBrandGrowth #Marketing #FMCG

Generative #AI is developing at pace, but remains a long way from developed in terms of brand and marketing strategy and investment. Head of Kantar BrandZ, Martin Guerrieria shares how brand presents opportunity to connect with and guide consumers to offer further potential for growth. Read the full article here: https://loom.ly/aFzYOF0 #KantarBrandZ

Discover how you grow your brand using Kantar’s evidence-based framework. 🔍 What is the Blueprint for Brand Growth? -A breakthrough approach to building strong brands -Based on 5.4 billion attitudinal and 1.1 billion behavioral global data points collected over the past decade -Powered by Kantar’s Meaningful, Different, and Salient framework ▶ Watch the on-demand webinar to learn: - What the Blueprint for Brand Growth is - What strong brands have in common - Which activities make the biggest difference - How and when to use Kantar’s Growth Driver and the Growth Accelerators - How to track and predict the most important metrics https://loom.ly/bs_K3uY Or Download the full book for in-depth analysis and charts: www.kantar.com/blueprint #BlueprintforBrandGrowth #Marketing

The Kantar team are off to Cannes once again. Join us at the Kantar apartment to discover what makes great creative more effective and many other secrets of brand growth. To see our full programme of events and discover how you can develop extraordinary creative that is also highly effective please register here. #CannesLions2024 Click here to book a meeting: https://loom.ly/DT_b6MQ

We are looking for business professionals based in Belgium, France, Ireland, Luxembourg, and the Nordics, who have a franking machine at the ready to take part in an exciting global study. Join our international postal panel today and get access to: - a 50 EUR welcome bonus, - regular payments and weekly incentives, - entry to prize draws for up to 250 EUR. There’s more! You will also provide valuable industry insights (helping the post in your country improve their services for companies like yours) and get to see beautiful stamps from all over the world. Visit our website on https://loom.ly/rmk1hGM and scroll down to ‘Register now’, or get in touch with us on [email protected]. #MarketResearch #delivery #logistics #MakeADifference #WeAreKantar #InternationalMail #ecommerce #retail #postal

Less than 1 week to go until the release of the new #KantarBrandZ Most Valuable Global Brands 2024! Discover the fastest risers, newcomers, re-entries and more from Wednesday 12 June. RSVP to join the launch event: https://loom.ly/7QdFgAM

Don't miss out on Kantar's 'Amplifying allyship: Actions speak louder than rainbows' webinar! Join us virtually at 8am or 4pm UK time tomorrow, when Kantar’s experts on the current Diversity, Equity and Inclusion (DEI) space will come together from across our Sustainable Transformation Practice and Monitor teams, and our internal Pride Employee Resource Group (ERG) for the first time, to answer the topical questions that keep marketers up at night: • How can brands be better allies to the LGBTQ+ community? • How can we avoid our initiatives being seen as rainbow-washing? • How can we keep up our support beyond Pride Month? Register now for one of our free sessions: https://loom.ly/oqVB0lE Diary already booked? Register anyway as we’ll record, so you can catch-up in our own time. #WeAreKantar #Pride2024

Congratulations Kahlúa! Your ad ‘Gasp’ is the number 1 in Kantar’s Creative Effectiveness Awards 2024 in the digital/social category. Your great use of cheeky melodrama has definitely got the attention of consumers and truly connected with them. Download the free booklet here to discover all the winners and learn how to predispose more people to connect with your brand. https://loom.ly/gZ7evGY #KantarCEA #Advertising #Digital #Marketing #CreativeEffectiveness #AI Pernod Ricard

#ChallengerBrands are compelling established organizations to rethink, innovate, and adapt their strategies. 🤔 💭 In the latest episode of #RetailSoundBites, Barry Thomas and Rachel Dalton sit down with Eric Ryan, co-founder of method, OLLY PBC, Welly Health PBC, Cast, and WILL Perform PBC to uncover DTC successes, the role of in-store, entrepreneurship, and more. Listen now 🎧 https://loom.ly/YHmDQ6A

We’re off to Cannes so please join us at the Kantar apartment to talk about smarter, more effective creative. We’d love to chat about how factors such as humour, emotional response and calls to action all make a difference to ad performance. #CannesLions2024 Click here to book a meeting: https://loom.ly/DT_b6MQ