Here's this week's roundup of the top stories across social platforms that I believe are relevant to people in the marketing & advertising industry.
💰 According to WARC Media's latest forecast, in 2024, global advertising investment is set to exceed $1tn for the first time ever! Looking at the graph, you can see that ad spend is predicted to increase in Social Media, Search, and Retail Media.
📺 YouTube is testing fewer but longer ads. Given the above point, it's interesting to see YouTube potentially aiming to step in to replace linear TV. On social and digital channels, shorter videos are typically encouraged for advertisers. As we've seen, though, the likes of 𝕏 are experimenting with long-form content as well. Continuous experimentation of what works for your brand is imperative as the digital video landscape continues to evolve.
📊 The annual Kantar Media Reactions study was released last week, exploring the media landscape. It's a hugely valuable resource as it shows perspectives from consumers and marketers. Key things that stood out for me were the opportunity that lies in sponsorship as well as predicted sentiment across various media channels.
👻 According to an eMarketer forecast, Snap Inc. is set to overtake TikTok as the fastest-growing social media platform by users later this year. This is predicted to be short-lived, however, it'll be an impressive achievement for Snapchat that demonstrates the platform's relevance and the potential it has for brands.
I hope you enjoyed my top takes and that it genuinely made your life a little easier.
#socialmedia #trends2023 #socialmedianews #socialmediamarketing #marketing #advertising #YouTube #TikTok #Snapchat #search #retailmedia
Managing Partner / Director of Next bei GroupM
1moThanks Marissa Bell for contributing to GroupM Germanys #NextM. It was a pleasure to have you on stage. Special thx to the whole #reddit team around Yvonne Quinn and Oliver Wendt for the trustful cooperation.