GroupM is proud to contribute to WPP’s recognition as a leader in commerce services in The Forrester Wave™: Commerce Services, Q2 2024 report! https://lnkd.in/g6HGGSri
WPP has been named a Leader among commerce service providers in The Forrester Wave™: Commerce Services, Q2 2024 report. According to Forrester, WPP shines with flexible creativity in its commerce strategy anchored by WPP Open, the company’s intelligent marketing operating system. WPP uses “GroupM’s scale as a global media buyer and its own extensive retailer and marketplace relationships with Amazon and others to help brands and retailers optimize media and transactions.” Read more 👉 https://ow.ly/4HBy50RIz5j VML, VML COMMERCE