Snap Inc.

Today is Social Mobility Day, a topic that’s very close to my heart as a person who grew up on a council estate in Manchester with very little knowledge of what an executive career could look like, or that this could be an option for me. Social mobility is something all businesses should be taking an active role in. At Snap, we believe that having a team of diverse backgrounds and voices working together enables us to create innovative products that keep our 21m diverse users engaged and happy - a critical factor for growth. To support this year’s Social Mobility Campaign #ShareMoments, I wanted to share some of the incredible work our Snap Philanthropy team are doing in the UK: 👩💻 We help empower students from under-resourced communities by supporting equitable access to education and exposure to career opportunities in STEAM (Science, Technology, Engineering, Arts and Mathematics) 🚀 We partner with organisations like Zero Gravity and Making The Leap to help us reach emerging top talent - and are thrilled to be welcoming 15 new students to our Snap Lens Lab work experience programme with the Royal College of Art this summer! 💻 We launched the UK’s first AR Lens Challenge Hackathon hosting 50 students from four schools across London to educate them on the power of AR and teach them how to build a lens in one day! 👂We partnered with Empathy Week and Suit Up to host 60 students from under-represented backgrounds across five UK schools to learn about the power of using Empathy in the workplace 💬 We provide access to mentors for untapped talent and under-resourced communities through our partnership with The Social Mobility Foundation 👨🏾🍳 And we support our Snap team members to help make a positive impact in their local communities - our UK team dedicated over 683 hours with 240 team members volunteering at different experiences last year A very special thanks to the incredible Cordelia B. for creating and leading our Philanthropy programme in the UK - and to all those at Snap 👻 who bring this to life every day. #ShareMoments #SocialMobility #SocialMobilityDay #Diversity

Last week was phenomenal! In just 2 business days, we engaged in 3 major events and connected with thousands through carefully curated touch points. At the CMAcx Summit, I had the privilege of sharing insights on world-class customer experiences drawn from decades of global expertise. It was my first time speaking at a Canadian Marketing Association event, and the audience and setup were exceptional. A huge thank you to our hosts and panelists Vivianne Gauci, Alison Cox, Marina Ramic Baric and Daniel Francavilla. We hosted a private breakfast for about 30 marketing and agency leaders. Colleen DeCourcy, our Chief Creative Officer, and I delved into our new brand campaign: Less Social Media. More Snapchat. Snapchat is designed to be the antidote to traditional social media. When you explore why people use Snapchat and the intentionality behind our consumer products, this distinction becomes clear. During our Holiday Festival (yes, many of our advertising partners are already planning for the holidays), Colleen, Ty Ahmad-Taylor, Alanna (Glicksman) Handelman, Adam Gizzie, Kelli Prince, Genevieve Gennings, the broader team, and I discussed how brands can leverage our revamped ad platform and products to better surprise and delight, retain and convert potential customers on Snapchat. We also launched our new consumer "5 year old AI lens" and attended the SickKids Foundation | The Hospital for Sick Children "Scrubs In the City" Gala of course (thanks for taking me Lisa Kisber!). What a week! It's clear the #MoreSnapchat campaign continues to strike a chord. With so much change happening, on our phones but also in the world around us, how brands connect with their customers is more crucial than ever. #Snapchat #Advertising #Marketing Snap Inc. | Snap for Business | Snap AR

The magic of Lenses is now on Skype! Express yourself with dozens of Lenses powered by Snap AR in your next Skype chat. Learn more on Snap’s newsroom here: https://lnkd.in/efpMbX9f

🚀 Exciting news! Snap Inc. teamed up with Versace to unveil the cutting-edge Versace Mercury sneaker collection. 🌐👟 Through an innovative augmented reality try-on lens, Snapchatters around the world can explore the futuristic design of the Mercury sneakers in 3D! ✨🔓 To go further, you can now unlock the sneakers for your own Bitmoji and discover 12 exclusive pieces from the House of Versace! Stay tuned for new styles dropping later this month 📺 🏬 🤳 Finally, visitors to the CNCPTS pop-up store could also use the Snap AR Mirror to try-on the sneakers in AR! Here's the secret recipe to making this sneakers launch a successful omnichannel journey 🌐👟 💎 Versace Mercury sneakers in AR & 3D 💎 An exclusive collection of Versace on Bitmoji 💎 Blending the digital and physical worlds in-store with Snap Inc.'s unique AR Mirrors This partnership with such an iconic House demonstrates our ability to combine a historic heritage with innovation while reaching an important audience of over 800 million Snapchatters globally. Our creative tools and platforms, from Augmented Reality to Bitmoji, open up previously unimaginable creative possibilities, contributing to making the luxury industry even more personal, accessible, and desirable! Massive congrats & thanks to all the teams involved in this unique project! Georgina Scholtens-Day Sogand Bahadori Clémentine M. Francesca Faustini Martina Frigerio Valeria Breda caroline deroche pasquier Valeria Rocchetti Veronica Apache Chioma Mordilyn Gauri Sharma Virginia Spinelli Carolina Buonsante Sophie Bourdieu Joachim Piry Sindy De La Cruz Rajni Jacques Massey Morris Artiné Mackertichian Marie-Eve Mvogo Chloe Keusder Julia Engelbrecht Atomic Digital Design Gabriel Picard Davy Carretta Sara Szeto Julien Pingenot Guillaume Bertrand Tom Le Masson Banning Lover More details on this launch in the press! Culted: https://lnkd.in/eUnB-8uQ Journal du Luxe: https://lnkd.in/eUhaShyv GQ Magazine: https://lnkd.in/eFPEZiDR Luxury Daily: https://lnkd.in/eYi6rv_C #Versace #Snapchat #AR #Innovation #Sneakerhead #FashionTech #LuxuryFashion #Luxury

Snapchat is a proud sponsor of Cannes in Cairns this year, and I'm excited to attend! I'd love to catch up if you're in town. Send me a message if you're around and hope to connect! 

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Over the next few days, millions of people will go to the polls across 27 countries in Europe to cast their vote in the European Parliament elections. We believe that civic engagement is one of the most powerful forms of self-expression. So, we're delighted to have teamed up with the European Parliament on an Augmented Reality lens that encourages Snapchatters to get out and vote. We're also partnering with them on a video education campaign to raise awareness about disinformation 🇪🇺 👻 You can find out more about what else we're doing for the EU elections here : https://lnkd.in/gPKRbWf5 

Good to see the leadership team coming together to build Snap in India :)

We teamed up with Versace to bring the House’s new Versace Mercury sneaker collection to life through #augmentedreality! You can try-on the brand’s boldest sneaker collection to date on Snapchat, and unlock the sneakers alongside 12 exclusive pieces from Versace for your Bitmoji 🔥 Read more about the partnership on Snap’s newsroom: https://lnkd.in/e4ai7MY9