About
Robert Cornish founded Richter in early 2008 with the intent to build an agency focused…
Articles by Robert
Contributions
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How do you deal with multiple decision-makers and stakeholders in sales negotiations?
This just came up today and thought I'd mention here, I've always said that in negotiating, there are three things available and only two you can give away. Ideally you don't have to give away anything. Here they are: 1) Price 2) Terms 3) Time or Speed If you give away price, be willing to hold and ask for terms and time (or speed) in exchange. If you give away price and terms, you need to ask for time or speed in exchange. If you give away all three, you have lost high-ground and nothing to negotiate and lost any control of the deal. If you can find a way to deliver more value than the price and hold all three, that would be ideal.
Activity
Experience
Education
Volunteer Experience
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Corporate Sponsor
Corporate Sponsor
Operation Underground Railroad
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Volunteer Builder
Volunteer Builder
Habitat for Humanity International
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Volunteer Marketing Work
Volunteer Marketing Work
Mothers Against Drunk Driving (MADD)
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Contributor
Contributor
Ocean Conservancy
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Contributor
Contributor
World Wildlife Fund
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Contributor
Contributor
The Nature Conservancy
Licenses & Certifications
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Disney Institute Leadership Excellence
Disney Institute
Publications
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Alumni Interview with Robert Cornish
Northwood Idea
Entrepreneur Guy Kawasaki once said, “The best reason to start an organization is to make meaning; to create a product or service to make the world a better place.” This statement certainly has proven true for Northwood University alumnus Robert Cornish. Since his graduation in 2002, Robert has started three companies and recently co-authored his first book, What Works. For a university focused on entrepreneurship, free-market thinking, and ethical business practices, Robert is a picture…
Entrepreneur Guy Kawasaki once said, “The best reason to start an organization is to make meaning; to create a product or service to make the world a better place.” This statement certainly has proven true for Northwood University alumnus Robert Cornish. Since his graduation in 2002, Robert has started three companies and recently co-authored his first book, What Works. For a university focused on entrepreneurship, free-market thinking, and ethical business practices, Robert is a picture perfect Northwood graduate.
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Four Tips to Achieve Successful Close Rates
SellingPower
Every path to a successful close is a little different. You might find key phrases, gestures, and examples that most prospects find persuasive, but each sales call presents unique opportunities and challenges....
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What Works
Wiley & Sons
What Works provides applicable and relevant info for business owners that you can put to use to help remedy their problems. Authors Robert Cornish and Wil Seabrook offer advice use such as:
Know Your Public: Focus all sales and marketing efforts only on companies and people that fit that audience you defined in the profile. This one strategy will dramatically drive growth because you're directing your efforts to the people most likely to do business with you.
Measure Weekly: Measuring by…What Works provides applicable and relevant info for business owners that you can put to use to help remedy their problems. Authors Robert Cornish and Wil Seabrook offer advice use such as:
Know Your Public: Focus all sales and marketing efforts only on companies and people that fit that audience you defined in the profile. This one strategy will dramatically drive growth because you're directing your efforts to the people most likely to do business with you.
Measure Weekly: Measuring by week and managing by week can help you avoid a catastrophe that is hard to handle or correct if you're only measuring quarterly.
Say No and Walk Away: Focus on distilling the deals that don't fully align with your goals, purposes and policies.
http://whatworksbook.com/Other authors -
Five Steps to Job Creation
Bloomberg Business
In this market the common theme is to cut costs, restrict budgets, and focus on survival. We’ve witnessed many companies large and small running through this same drill but still ending up in trouble....
Courses
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DISNEY’S APPROACH TO LEADERSHIP EXCELLENCE
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Honors & Awards
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Silicon Valley Business Journal Fast 50 Award
Silicon Valley Business Journal
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2016 Inc 5000 List of Americas Fastest Growing Companies
Inc 5000
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2015 Silicon Valley Business Journal Fast 50
Silicon Valley Business Journal
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Entrepreneur360 Award for 2015 - The Success Secrets That Helped the 'Best Practicers' Land on the Entrepreneur360
Entrepreneur Magazine
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2015 Inc 5000 Award (Americas fastest growing companies)
Inc Magazine
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2014 Silicon Valley Fast Growth - SV Business Journal
Silicon Valley Business Journal
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2014 Inc 500|5000 List (Americas fastest growing companies)
Inc Magazine
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Silicon Valley Business Journal Fast Growth Companies
Silicon Valley Business Journal
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2013 Inc 500|5000 List (Americas fastest growing companies)
Inc Magazine
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How Can You Stand Out in Silicon Valley? Ask These 10 Fast-Growing San Jose-Based Businesses
Inc 5000
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More activity by Robert
Visit us at BD booth #74 during the Opening Reception at CYTO 2024 tonight at 16:45 and learn everything about our 50 years of flow cytometry…
Visit us at BD booth #74 during the Opening Reception at CYTO 2024 tonight at 16:45 and learn everything about our 50 years of flow cytometry…
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Today, we were proud to launch the GE Aerospace Foundation. For more than 100 years, the previous GE Foundation transformed the communities where our…
Today, we were proud to launch the GE Aerospace Foundation. For more than 100 years, the previous GE Foundation transformed the communities where our…
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We are proud to announce Emerson‘s Q2 results, which exceeded expectations https://lnkd.in/gBvPWDKN. I am grateful for our team’s continued focus on…
We are proud to announce Emerson‘s Q2 results, which exceeded expectations https://lnkd.in/gBvPWDKN. I am grateful for our team’s continued focus on…
Liked by Robert Cornish
We came together for a rewarding experience! Join us during ITW and build a backpack for Living Classroom, an amazing charity supporting youth in DC.
We came together for a rewarding experience! Join us during ITW and build a backpack for Living Classroom, an amazing charity supporting youth in DC.
Liked by Robert Cornish
Congrats to our NA Sales Awards recipients
Congrats to our NA Sales Awards recipients
Liked by Robert Cornish
Excited to see the 2024 Gartner Supply Chain Symposium/XPO™ kick off today. I'm incredibly proud of the Blue Yonder team. Everyone looks ready to go…
Excited to see the 2024 Gartner Supply Chain Symposium/XPO™ kick off today. I'm incredibly proud of the Blue Yonder team. Everyone looks ready to go…
Liked by Robert Cornish
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