Jenna Wyer

One of the easiest ways to build a partner list is to survey your customers to see which platforms, integrations, technologies, service providers, consultants, and partners they are using. You will find overlap across various customers, and when you find more commonly used technologies/vendors, those should be the first companies you engage with. It's important early on to define your IPP (ideal partner profile), to ensure your products, values, and customer base align.

In person events, especially conferences can be very costly. Using digital platforms to host webinars, or q&a sessions allows you to save on travel costs, but also allows for a global audience to join to hear your message.

When you tell your most authentic version of your experience, you will often find others that have had similar experiences...that honestly thought they were alone. To tell your story, especially those of struggle, resilience and overcoming is to help others feel seen. We don't realize there are so many, that might be going through similar struggles we did 5, 10, 15 years ago that need to hear how you overcame. They want to hear how struggles are temporary, and through hard work, and sometimes a new perspective, they can make it through the storm.

An important aspect in looking for a coach is to know if they've ever helped anyone like you, with your set of experience, background and challenges.

We often want to take things like this and handle it on our own, but I've found it can be beneficial to find a mediator, or even a common ally that can help you communicate with someone that you may otherwise be adversarial with. I've found a mediator that is on "good terms" with a colleague can help you navigate a conversation, and give you tips on things to say and not to say. I've also found meeting with people face to face can also help to eliminate misunderstandings that can often happen in emails.

It can be daunting to manage various systems when managing Content, but sometimes there isn't a "one thing does all" platform. It's ok to not combine everything into one system as long as your posting platform is a singular platform.