Songtradr

We are thrilled to announce Songtradr is the Official Sound Partner for Cannes Lions International Festival of Creativity 2024! At Songtradr, we believe music is at the heart of creativity. By joining forces with Cannes Lions, we’re able to highlight the artistry and human creativity that drive world-class music and sound. From artists and directors to brands and agencies, we honor the passion and innovation that shape the music and advertising industries. Cannes wouldn't be complete without music, and we're here to ensure it resonates in every moment. As the Official Sound Partner, we're delivering a bespoke audio experience throughout the festival, creating the first official playlist for attendees and continuing to host the longest-standing night of music in Cannes Lions’ history with the MassiveMusic and Media.Monks party. From exclusive emerging artist performances to discussions about the future of our industry, our aim is to put sound centerstage. Stay tuned as we highlight stories, performances, and insights that showcase the power of music at Cannes Lions 2024.

Our countdown to Cannes Lions International Festival of Creativity has begun! During this event in June, the advertising industry will meet up in the French Riviera to celebrate creativity and the world’s best work. We’re looking forward to sharing insights with iconic thought leaders, ideas from the most innovative companies, and inspiration from every corner of the planet. Stay tuned for more announcements to come, featuring unique partnerships, thought-provoking panels and exclusive VIP events. MassiveMusic Big Sync Music 7digital Bandcamp Resonance Sonic Branding

Are you at Music Biz 2024? Because we sure are! Team members from Songtradr, 7digital and Bandcamp are all attending this week's conference, including some exciting panels. Today, Andrew Jervis, Chief Curator at Bandcamp, will be discussing indie labels during "The Real Value of Independents." And on Thursday, Tom Riley, Director of Smart Sync Services at Songtradr, will be leading the panel "Syncing Soundscapes: Exploring Music's Role in Gaming Evolution," an exploration into music's role in gaming, featuring Melissa Rassas Bortnick from Epic Games, Alex Malcolm from Warner Music Group, and Bradley Patter from Kobalt Music. We hope to see you there!

Dove's "Cost of Beauty" campaign was given the coveted honor of Gold Winner at the 2024 Clio Awards! In partnership with Dove, Big Sync Music supported music supervision and the talent partnership for the project, soundtracked by Self Esteem's cover of "You Are So Beautiful." The campaign marks another winning entry for Dove at the Clios, one of the most prestigious honors in international advertising. It also adds a new honor for "Cost of Beauty," which has already received awards at Cannes Lions and the British Arrows. Congratulations to our friends at Ogilvy, #Dove (Unilever) and SMUGGLER!

We are committed to Balancing the Mix. Are you ready to join us? Did you know that fewer than 3% of music producers are female? We aim to extend beyond the technical aspects of music production, such as audio mixing and studio engineering, to address a fundamental issue: the lack of diversity within the creative industries, particularly the underrepresentation of women. Earlier this month, we hosted the inaugural edition of Balance the Mix in London. This event featured a thought-provoking panel discussion and captivating performances by ELKKA and Logic1000, that delved deep into the heart of its subject matter. Attendees were immersed in an array of insights and emotions as the panelists engaged in passionate dialogue, offering unique perspectives and stirring discussions. This event marks the commencement of a larger movement. Join us today and become part of the movement for inclusivity and equality in the creative industries. For more information and event highlights, click here: https://lnkd.in/gxK9iDqK

Paul Reynolds stresses the importance of having a thorough sonic strategy in shaping your brand's identity. This strategy goes beyond being an afterthought; it involves carefully designing and nurturing a sonic journey that solidifies your brand's identity across all platforms and settings. Read the full article: https://lnkd.in/gXfPUxAN

Our talented Sydney team at MassiveMusic has crafted the music and sound for Kia Australia Pty Ltd's brand new Ute commercial. With over 1.3 million organic views and 82 million media impressions in just four days, this is good old-fashioned Australian fun that captures the genuine Australian pub ambiance.

Our #SXSW panel on the roots of Def Jam Recordings, their historic impact over the last 40 years, and what’s ahead will take the stage today. Public Enemy’s Chuck D, Def Jam Recordings Chairman and CEO Tunji Balogun, and acclaimed Def Jam Recording’s artist Lady London will join our very own GM and President Bryan Biniak to discuss ‘Def Jam Renewed: The Hip-Hop Legends Next 40 Years’ at 4 pm. Tune into the live stream: https://lnkd.in/eKnSDmUb

Happy #InternationalWomensDay2024! Today, we celebrate the remarkable achievements and invaluable contributions of women across the globe. While strides have been made, it’s crucial to recognize that women remain significantly underrepresented in creative roles within the music industry, constituting less than 3% of music producers. These disparities underscore the importance of ongoing advocacy and action for gender equality. Yesterday, we held our ‘Balance the Mix’ event, dedicated to addressing these imbalances and charting a path forward. The event included a packed venue, engaging discussions, and memorable late-night dances. But our commitment to progress doesn’t stop there. Keep an eye out for announcements on major initiatives we’ve been working on behind the scenes, one of which we teased last night. Huge thanks to our esteemed panelists Cheryl Ryan, Leila Siddiqi, Eve Horne, Tyson McVey, and Karina Byrne, as well as our wonderful host Becky Wixon and talented artists Elkka and Logic1000 for an unforgettable evening. Learn more about Balance the Mix and get connected here: https://lnkd.in/gxK9iDqK Together, let’s amplify the voices and talents of women in music! #BalanceTheMix #WomenInMusic #EqualityAndEmpowerment

What’s Next ... find out at SXSW on Tuesday, March 12th at 4:00 pm. Join Public Enemy’s Chuck D, Def Jam Recordings Chairman and CEO Tunji Balogun, acclaimed Def Jam Recordings artist Lady London, and Bandcamp GM and Songtradr President Bryan Biniak as they discuss the pioneering label, their lasting impact on culture, creativity, and music, and what we can expect as they create the future and unveil What’s Next. RSVP to the featured session here: https://lnkd.in/gef_3wME