MassiveMusic

Barcelona is a real music hub, known for iconic festivals such as Primavera Sound and Sónar and hosting numerous international artists. Being a global creative agency and music partner ourselves, we knew we couldn’t pass up the opportunity to ride the sound waves of this beautiful city. That’s why we’d like to welcome you to our brand new Barcelona office! Nestled in the charming Gràcia neighbourhood, we’re eager to tap into the vibrant and creative energy that surrounds us here. We kicked things off a few weeks ago with our first celebration, complete with live music and a DJ. Want to know more about our brand new office or get in touch? Check out their landing page on our website (also available in Spanish): https://lnkd.in/evc3YzFb

We’re excited to share that Songtradr is the Official Sound Partner of Cannes Lions International Festival of Creativity 2024! Together with the wider Songtradr Group, we’ll highlight the power of sound throughout the entire festival, with one of the key moments being our renowned party with Media.Monks. Stay tuned for more info to come!

In a small Amsterdam studio, surrounded by VHS tapes and fueled by creativity, the vision for MassiveMusic was born. For nearly 25 years, Hans Brouwer has helped build and lead a formidable and dedicated team, winning the most prestigious industry awards and working with some of the biggest brands in the world. As we embrace the future, we are excited to see the next generation of creatives carry forward this legacy of innovation and excellence. MassiveMusic continues to elevate brands through the power of music and sound, staying true to our mission of pushing boundaries and creating world-class music. Join us in celebrating our incredible journey on our blog, where we look back on a rich history and look forward to an even brighter future: https://lnkd.in/ecW5g5GB

Sound is powering more and more brands across the globe – and our creatives are behind some of the biggest global sonic identities. We developed a unique and cohesive sonic identity for Careem, the ‘everything app’ for the greater Middle East, ranging from multiple sonic logos to future opportunities, such as UI sounds and region-specific adaptations. We also partnered with Social Clinic to develop and implement a sonic identity for AROYA CRUISES, the first Arabian cruise line. These projects won Gold and Silver respectively in the ‘Best Use of Audio Branding’ category at the #TransformAwards MEA last month! For the second year in a row, we got to take home these top prizes – recognising our hard work across the region. We’re proud to have achieved this together with our spectacular clients, partners and everyone else involved. Congratulations to all and check out some photos from the night below! #sonicbranding #transformmea

Catch us at Cannes Lions International Festival of Creativity in June together with the wider Songtradr Group. Stay tuned for more announcements to come, featuring great music, insightful panels and exclusive events!

There’s a familiar face on the D&AD Awards’ judging panel this year! Hans Brouwer, Founder of MassiveMusic, has spent over two decades leading the next generation of creatives and leaders in the music industry. Now, he’s ready to bring his wealth of knowledge to the forefront as he evaluates entries in the Sound Design & Use of Music category. Musicologist, entrepreneur and musician at heart, Hans’ unparalleled vision and expertise within the music and advertising industry make him a perfect fit for this category. The #DandAd Awards celebrate creative excellence, and Hans' participation highlights the growing recognition of the important role that music and sound play in shaping a brand's identity. With three new subcategories added this year - Artist & Brand Collaboration, Social & Experiential, and Sonic Identity - the stage is set for a display of more innovative ideas. This opportunity isn't just another panel stint; it shows our commitment to pushing boundaries and shaping the future of #sonicbranding. We’re eager to see what this year’s submissions bring, as we continue to support creativity and innovation in the industry. Don’t miss the winner’s announcement on 22 May at #DandAd24 in London!

What happens when you get the chance to celebrate a brand’s rich history and exciting future all in one project? You get a score that feels contemporary yet retro at the same time. For L’OCCITANE Group’s Holiday campaign, we crafted a dreamy, cinematic track that makes you want to sit back and relax. The project gave us the freedom to go beyond the usual brief, allowing us to infuse iconic jazz instruments from the 60s and 70s – like the vibraphone and Rhodes-like piano – into a mesmerising soundscape. This creative leap earned us a Bronze Lamp in the Music category at the Dutch Creativity Awards | Presented by ADCN, a fitting recognition for a campaign that celebrates the brand’s continued dedication to authenticity. We were also honoured to be the official music partners for the awards ceremony, setting the musical mood for the entire event. A fantastic way to cap off an inspiring night! Read the full story behind the track we crafted for the L’Occitane Holiday campaign on https://lnkd.in/evjeiPU4

What better platform to tell the story of one of the most rapidly recognised sonic brands than a podcast with over 125,000 listeners? Our very own Roscoe Williamson, Global Creative Strategy & Innovation Director at MassiveMusic and Songtradr, and Aifric Lennon, Director of Research Strategy, took a trip down memory lane on the latest episode of the Twenty Thousand Hertz podcast hosted by Dallas Taylor. Together, they dived into TikTok’s award-winning sonic brand and how it came to be. We don’t want to give away too much, but there may be somewhat of an Easter egg hidden in TikTok’s iconic 2-beat sonic logo. Tune in to Twenty Thousand Hertz to find out what it is: https://lnkd.in/gkEavHhm Or listen directly on Spotify: https://lnkd.in/gFxsrezY

We’re thrilled to announce that we claimed another spot on the 2024 jury for Cannes Lions International Festival of Creativity! Our very own Cece Wyldeck, Director of Creative Development EMEA at MassiveMusic & Songtradr, is joining the Film Craft Lions Shortlisting panel this year 🏆 From her early days belting out tunes with the St. Paul's choir, to headlining UK festivals with her dark-folk-rock band Wyldeck, Cece's musical journey has been nothing short of legendary. She currently spearheads the Creative Development Team in Amsterdam, seeking out cutting-edge advertising opportunities that resonate with today's cultural landscape, all while being committed to diversity and inclusion. With Cece's expertise steering the way, expect the most groundbreaking projects to steal the show at #CannesLions2024!

We have more awards to add to our collection – this time two golden #TransformAwards for The Sound of TikTok and one silver for The Sound of Sparkasse 🏆 Our work for TikTok involved creating a sonic logo that could become a true embodiment of their brand and culture and, of course, be as iconic as TikTok itself. The result? A golden win in the 'Best Audio Brand' as well as the 'Best Expression of a Brand on Social Media' category. Our work for Sparkasse involved taking one of Germany’s most recognised sonic logos (a whopping 94% recognition rate) and modernising it – all while preserving the brand’s heritage. The result? A harmonic foundation with a warm, plucky bass to enhance brand experience and a silver award for ‘Best Sonic Brand Evolution’. Sounds Fantastisch to us. Congratulations to everyone involved on these projects – proving yet again, that together we can achieve creative excellence. Time to celebrate!