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Paul Reynolds stresses the importance of having a thorough sonic strategy in shaping your brand's identity. This strategy goes beyond being an afterthought; it involves carefully designing and nurturing a sonic journey that solidifies your brand's identity across all platforms and settings. Read the full article: https://lnkd.in/gXfPUxAN

Sound On: Why Sonic Branding Is Key for Brand Identity

Sound On: Why Sonic Branding Is Key for Brand Identity

adweek.com

In the brand identity system, sonically based offenses are considered especially heinous. In New York City, the creatives who investigate these volume-based felonies are members of an elite squad known as the Sonic Strategy Unit. These are their stories...

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